Jan 21, 2016 11:41:03 AM

5 New Year Resolutions for SEO

Posted by Katie Glebinski

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New Year resolutions. We all make personal ones; whether that’s joining a gym, eating healthier, saving more money, etc. But why not make some professional ones for your company? Here are some New Year resolutions for SEO you can accomplish this year!

 

  1. Develop More In-depth Content

We all know Google keeps hounding us with Panda updates to make sure we don’t have low quality or thin content on our site, so the first resolution here is to create more in-depth content, more often. It’s really important to stay up to date with Google’s ranking factors if you want to succeed.  So by posting more topical and intriguing content pieces full of educational and useful information, you’ll be able to increase your user engagement which will help increase your brand awareness as well as sales and conversions.

To gain the most traction, we recommend your content be at least 2000 words long and to post a new article twice a month. Make sure to include interlinking to other blog posts and areas of your website as well as relevant images to help keep readers engaged. And of course, make sure to post additional content pieces in between with at least 1000 words.

 

  1. Be More Social

Millennials certainly make up a huge portion of people that use the internet, and with millennials, comes social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat. These are all extremely popular social media outlets that have millions of users. This is where we find a HUGE opportunity to increase your brand awareness and user engagement. And hey, this resolution could be fun!

When posting on your company’s social media accounts, there are a few best practices to follow. Make sure you post often and with good variety. You want to make sure you are posting a few times a day with industry related articles, posts from your own site, any company information or updates, etc. And make sure each post includes an image. According to Buffer, “Tweets with images received 150% more retweets, 89% more favorites, and 18% more clicks than those without.” HELLO.

 For Twitter specifically, make sure you engage with others by favoriting and retweeting tweets that mention your company or relate to your industry. For Facebook, be sure to respond to ALL questions or comments. The more interaction the better!

              

  1. Redesign Your Site for Mobile Usability

Last year, Google began launching mobile updates to their algorithm, aka “mobilegeddon,” so it is now very important to make sure your site is viewed as mobile-friendly.  We also believe that in the upcoming months and years to come, Google will be focusing more and more on mobile user experience and put more weight on mobile friendly websites. So for this resolution, grab your web dev team and get coding!

There are three types of mobile configurations to consider: Responsive Web Design, Dynamic Serving, and Separate URLs.

According to Google, Responsive Web Design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Dynamic Serving is a setup where the server responds with different HTML (and CSS) on the same URL depending on the user agent requesting the page. Separate URLs is setup where each desktop URL has an equivalent different URL serving mobile-optimized content.

Once you’ve decided which method you want to go with and implement, there are a few mobile user experience errors that can occur that you should look out for:

  • Flash Usage
  • Viewport not configured
  • Fixed-width viewport
  • Content not sized to viewport
  • Small font size
  • Touch elements too close
    • Interstitial Usage

Before you’re done, double check to see if Google properly tagged your site as Mobile Friendly by searching for your company in the Google’s SERPs.

 

  1. Increase Page Speed

 For this resolution, you can throw away your stop watch because while looking at Mobile and Desktop, Google isn’t physically clocking load time of your site or pages because there are so many different variables that can affect page speed such as data connection, device, etc. What Google is looking at, are what strategies you have in place that theoretically would assure your page speed to be improved.

 We recommend using Google’s Pagespeed Insights Tool, this way you know exactly what factors Google looks at when putting value to websites. Google will provide recommendations for the following type of errors:

  • Eliminate render-blocking JavaScript in the above-the-fold content
  • Eliminate render-blocking CSS in the above-the-fold content
  • Optimize images
  • Leverage browser caching
  • Minify JavaScript, CSS, & HTML
  • Enable Compression

Once you are done implementing the page speed recommendations, re-run the insights tool to make sure nothing was missed.

 

  1. Improve CRO and UX

CRO and UX are two very important aspects to a website. UX is important to make sure the users get the information they need or want and have the perfect “after-click” experience while CRO is important to make sure users complete tasks and conversions by making their UX easy and enjoyable.

There are a lot of different tactics to improve CRO and UX but first you need to distinguish where the drop offs and exits occur. Head over to Google Analytics and take a look at the conversion funnel and the organic landing pages to focus on the pages that don’t result in conversions and have high bounce rates.

There are a lot of other tools you can use to improve CRO and UX, too. Eye tracking heat maps, such as the ones developed by LookTracker or Crazyegg; Enhanced Link Attribution tracking within Google Analytics’ In-Page Analytics report; A/B testing with Optimizely or Google Content Experiments; Exit-intent Pop-ups, such as Wisepops or OptiMonk; or creating customer surveys with Google Consumer Surveys.

 

Conclusion

New Year, new you website? Doesn’t have much of a ring to it but trust me, you’ll be glad to follow these New Year resolutions because you will see great success by increasing your brand awareness, user engagement, conversions, and sales. Now get cracking!

               Do you have any other New Year resolutions you want to make for your company? Share your thoughts below!

 

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Topics: SEO

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