The following results are from a survey that we conducted to understand if and how voice enabled devices can play a role in the customer journey for home buyers. Our client is the largest home builder in America and is always thirsty for data that can help them make smarter marketing and business decisions.
We also wanted to propose a voice app idea to the targeted audience and understand how they felt about the emerging technology concept.
We'll show you how we used the survey to not only validate the idea, but to start identifying potential features and functionalities of the voice app.
Lastly, we'll show you how we also used the survey results to create new content ideas that are more likely to resonate with our clients' audience.
Instagram is an image-based social media platform, developed by Facebook and launched in October 2010. According to Statista, in the first quarter of 2013, Instagram had 90 million monthly users. At beginning of Q3 2018, the site had 1 billion average monthly users, with forecasts expecting that it will continue to grow throughout the foreseeable future. Although Facebook is still significantly more widely used ( 2 billion average monthly users by some estimations), Instagram is steadily growing, and there are some differences in the average users of the two sites.
The first quarter has just come to a close, so perhaps now is a good time to examine your digital marketing strategy. Is the plan you created at the beginning of the year working? If not, it might be time for you and your marketing team to go back to the drawing board.
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Topics: SEO Agency
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Topics: Digital Marketing
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Topics: marketing research
Today’s marketing is fueled by data. But the mass of information at every marketing team’s fingertips brings inherent challenges marketers must overcome. Performing effective market research in the age of data is no easy feat.
Topics: marketing research
The General Data Protection Regulation (GDPR) is a package of new laws enacted by the European Union that outlines how and why personal data can be collected on individuals living in, or who are citizens of, any of the 28 EU member states.
Between voice-activated devices like Alexa and Echo and personal assistants like Siri and Cortana, voice search is on the rise. Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising.
Voice is poised to become the 'next big thing' in terms of technology, and consumers are showing their love for voice-controlled devices by purchasing 'smart' speakers at a rapid rate. Between Q1 and Q2 of 2017 smart speaker ownership increased from seven to 10 percent among U.S. households with a broadband internet connection
Google My Business (GMB) is a free online tool designed to help businesses and organizations manage their online presence through Google's various sites such as Google Maps and Search. As with all things Google, Google My Business sets its sights on helping visitors find just what they need quickly. By enhancing the accuracy of localized search results generated through its search engine, it provides searchers with high-quality results.
Full disclosure, I think Amazon is the best retailer, period, but I didn't always feel that way. And I am not just saying that because Teknicks works with them. I honestly have a wonderful experience shopping on Amazon, primarily through the app.