Facing the fast-paced online marketing world within a leading Inc. 500 Agency, marketing today begins with branding, what to do and what not to do, and how to stand out from the crowd while achieving your goal.
Structure
Structure is the cornerstone to any good marketing program in building your brand. Without it, your brand is whatever people say about you, including your employees, and that can be a very dangerous thing.
Topics: Internet Marketing, Marketing Agency
The social network has become a force to reckon with in building marketing communities, brand management and lead generation, and this precipitated by the ever increasing fact that each business that has an objective for growth needs a social presence. In fact, according to Social Media Times, over 90% of their surveyed small and medium businesses have a social presence.
Topics: Website Analytics, Social Media Marketing
A common misconception when it comes to search engine optimimization and link building, is that nofollow links do not provide any value when it comes to “passing link juice” and getting noticed and accounted for by Google’s algorithm. Simply put, this is not true. After having several discussions with my clients on this topic, I decided to write an article to dispel this rumor.
Topics: Search Engine Optimization (SEO), Link Building & Acquisition
As you may be aware, the link acqusition process is ever-changing. Over the past few years, Google has become extremely sophisticated in their link analysis. Obtaining quality backlinks is more important than ever. We’ve seen big and small brands demolished from Google by engaging in black hat tactics and link schemes. With the most recent release of Penguin 2.0, it’s tremendously important to acquire quality backlinks.
Topics: Search Engine Optimization (SEO), Link Building & Acquisition
Now let’s talk turkey- you will need to determine your goals before launching. Are you looking to drive sales, leads, or brand awareness? Paid Search is an easy way to get in front of your target audience and increase clicks.
Topics: Paid Search Marketing (PPC)
What is important about statistical significance?
In search marketing, we rely on captured data to guide us in our decision making. Based on key performance indicators (KPI’s) such as click through rate (CTR), conversion volume, conversion rate, cost per order or acquisition (CPO/CPA), and return on ad spend or investment (ROAS/ROI), we gauge the overall success of a paid search program against that program’s goals. Usually in e-commerce that is driving sales, revenue, and return.
