Teknicks Sr. Dir Client Services, CJ Millar, speaks on mobile marketing and applications with the New Jersey Technology Council
Bay Head, New Jersey June 20, 2013
Improving your site’s visibility is a crucial first step to online marketing. Before you can engage prospects and ask them to buy a product or follow your brand, they should be able to access your website through any device anywhere, anytime.
The point is, your website should be running smoothly 24/7 and you should have the proper URLs indexed in search engines. It’s your job as a webmaster to "tune up" your website. There are many tools, both free and premium, that let you fix problems and improve overall site visibility, however, none of them can match Google’s very own Webmaster Tools.
No matter how you approach a search engine optimization (SEO) project, the ultimate goal is to increase your brand’s online visibility in the search engines. This visibility will help increase traffic, conversions and sales.
Over the past few years I’ve seen SEO evolve into many shapes and forms.
Last month Google launched their latest salvo in the battle against web spam. Penguin updates 2.0 aggressively focused on websites with low quality content, link spam and advertorials. The updated algorithms had an immediate and pronounced impact on sites that don't follow search engine optimization best practices. Searchmetrics.com published their list of the sites hit hardest by Penguin 2.0 showing that SEO visibility fell dramatically for the usual suspects like adult and gaming sites. Popular and respected blog sites like dailydot.com also felt the crunch as their SEO visibility took a plunge.