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Teknicks Participates in NJTC Mobile Panel Discussion

Posted by Teknicks on Jun 20, 2013 5:03:00 PM

CJ Millar speaking at NJTC Mobile Panel Discussion | Teknicks Participates in NJTC Mobile Panel Discussion

Teknicks Sr. Dir Client Services, CJ Millar, speaks on mobile marketing and applications with the New Jersey Technology Council 

Bay Head, New Jersey June 20, 2013

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Topics: Internet Marketing, Marketing Agency

Google Webmaster Tools 101

Posted by Matthew Campion on Jun 17, 2013 11:21:00 AM

Google Webmaster Tools | Google Webmaster Tools 101

Improving your site’s visibility is a crucial first step to online marketing. Before you can engage prospects and ask them to buy a product or follow your brand, they should be able to access your website through any device anywhere, anytime.

The point is, your website should be running smoothly 24/7 and you should have the proper URLs indexed in search engines. It’s your job as a webmaster to "tune up" your website. There are many tools, both free and premium, that let you fix problems and improve overall site visibility, however, none of them can match Google’s very own Webmaster Tools.

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DIY SEO for Small Businesses

Posted by Katie Glebinski on Jun 12, 2013 12:11:00 PM

Local SEO | DIY SEO for Small BusinessesNo matter how you approach a search engine optimization (SEO) project, the ultimate goal is to increase your brand’s online visibility in the search engines. This visibility will help increase traffic, conversions and sales. 

Over the past few years I’ve seen SEO evolve into many shapes and forms.

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Topics: Marketing Agency, Search Engine Optimization (SEO), Website Analytics

How to Make Your PPC Program the Next Summer Blockbuster

Posted by Teknicks on Jun 7, 2013 3:16:00 PM

PPC_Summer_Blockbuster
Creating a successful online marketing program is like developing the next big summer blockbuster – it’s all in how you get your customer’s attention.  I often compare paid search ads and landing pages to movie trailers. “Why?” my clients often ask, eyeing me skeptically. Because, like a movie trailer, your ad and landing page have about a second to capture your viewer’s interest, entice them, and leave them wanting more.  
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Topics: Internet Marketing, Paid Search Marketing (PPC)

Penguin 2.0 - The Good, The Bad, And The Ugly

Posted by Jeanine Krzyzanowski on Jun 4, 2013 11:30:00 AM

Penguin | Penguin 2.0 - The Good, The Bad, And The UglyLast month Google launched their latest salvo in the battle against web spam. Penguin updates 2.0 aggressively focused on websites with low quality content, link spam and advertorials. The updated algorithms had an immediate and pronounced impact on sites that don't follow search engine optimization best practices. Searchmetrics.com published their list of the sites hit hardest by Penguin 2.0 showing that SEO visibility fell dramatically for the usual suspects like adult and gaming sites. Popular and respected blog sites like dailydot.com also felt the crunch as their SEO visibility took a plunge.

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

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