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How To Increase Conversions: Website Usability Checklist

Posted by Matthew Campion on Jul 29, 2013 11:20:00 AM

Website Infographic | Usability Checklist

When optimizing a site for user experience, it is important to keep in mind these basic best practices to increase your conversion rate:

1.) Any professional web design team will tell you to make sure that the text should be easy to read and browser-friendly. Even though the fancy fonts may look cool, they are going to be hard to read and deter the user from reading your content.

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Topics: Web Design & Development, Usability & Conversion Optimization

How To Set Up Google Analytics To Measure Your Brand

Posted by Matthew Campion on Jul 24, 2013 10:02:00 AM

Analytics Certified Partner | How To Set Up Google Analytics

Whether your company has existed for several years or you’re just starting out, it is important to constantly build up your brand awareness and measure your branding efforts to see what is working and what is not working in your website analytics. One way to measure your brand is separating your site traffic into “branded” and “non-branded” categories within Google Analytics.

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Topics: Website Analytics

How To Conduct A Link Audit

Posted by Jeanine Krzyzanowski on Jul 19, 2013 4:59:00 PM

Magnify Glass with Links | How To Conduct A Link Audit Google's Penguin updates have made auditing your website's link profile more important than ever. In addition to your link acquisition process, you should include an analysis of your link profile that will prevent your website from receiving penalties from Google now and in the future. Here's how to conduct a link audit:

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Topics: Internet Marketing, Link Building & Acquisition

Is SEO worth the investment?

Posted by Matthew Campion on Jul 15, 2013 4:45:00 PM

Scrabble Game - Future Investing | Is SEO worth the investment?

SEO has become one of the central staples of internet marketing techniques because of the massive traffic yields, authority gains, conversion potential, and ultimately, high returns on investment (ROI). High organic rankings in search build authority through repeated long term exposure to traffic. As a long term investment, SEO is unmatched, because it keeps working for a company once optimization is done.

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Topics: Internet Marketing, Search Engine Optimization (SEO)

Instagram releases embedding feature for web

Posted by Lindsay DeFeo on Jul 11, 2013 11:24:00 AM

Teknicks Instagram Image | Instagram releases embedding feature for webThis week Instagram sparked some excitement with a new way for users to share their content across the web. Instagram's new feature allows you to share your Instagram photos and videos with easily generated embed codes.

You’ll now notice when visiting an Instagram photo or video on your desktop, a share button on the right toolbar of your photo (beneath the comment and like icons).

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Topics: Internet Marketing, Social Media, instagram

Facebook Advertising: The Marketing Invasion

Posted by Lindsay DeFeo on Jul 8, 2013 11:22:00 AM

Facebook | Facebook Advertising: The Marketing Invasion

Okay, let's all admit it - we love Facebook. In addition to the ability to find your high school crush, scrolling through pictures of all of those adorable babies & puppies, and advancing to level 2,222 of Farmville there's some really great features that are attractive to business owners and marketers.

With over a billion people signed up for Facebook, there is a high probability any business can locate its target market on the #1 social networking site. It's no surprise that 42% of marketers report that Facebook is important or critical to their business (according to Hubspot). 

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Topics: Paid Search Marketing (PPC)

Happy 4th of July!

Posted by Nick Chasinov on Jul 4, 2013 2:41:00 PM

4th of July Fireworks | Happy 4th of July!

Another holiday weekend at the Jersey Shore is upon us. While each business and home may not be fully restored, the heart and soul of the Jersey Shore is undeniably present this 4th of July Weekend.

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Are You On Pace to Meet Your Online Marketing Goals?

Posted by Lauren Totin on Jul 1, 2013 4:46:00 PM

On Pace | Are You On Pace To Meet Your 2013 Goals

As the saying goes, time flies when you’re having fun, or spending money, and it’s always a good idea to have some checkpoints to keep from losing track of where you are going.  The same holds true for online marketing and managing your budget to ensure you are getting the most out of your efforts.  So what’s the best way to ensure you’re on track to meet your goals and adjust your efforts along the way?

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Topics: Search Engine Optimization (SEO), Inbound Marketing

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