When optimizing a site for user experience, it is important to keep in mind these basic best practices to increase your conversion rate:
1.) Any professional web design team will tell you to make sure that the text should be easy to read and browser-friendly. Even though the fancy fonts may look cool, they are going to be hard to read and deter the user from reading your content.
Whether your company has existed for several years or you’re just starting out, it is important to constantly build up your brand awareness and measure your branding efforts to see what is working and what is not working in your website analytics. One way to measure your brand is separating your site traffic into “branded” and “non-branded” categories within Google Analytics.
Topics: Website Analytics
Google's Penguin updates have made auditing your website's link profile more important than ever. In addition to your link acquisition process, you should include an analysis of your link profile that will prevent your website from receiving penalties from Google now and in the future. Here's how to conduct a link audit:
SEO has become one of the central staples of internet marketing techniques because of the massive traffic yields, authority gains, conversion potential, and ultimately, high returns on investment (ROI). High organic rankings in search build authority through repeated long term exposure to traffic. As a long term investment, SEO is unmatched, because it keeps working for a company once optimization is done.
This week Instagram sparked some excitement with a new way for users to share their content across the web. Instagram's new feature allows you to share your Instagram photos and videos with easily generated embed codes.
You’ll now notice when visiting an Instagram photo or video on your desktop, a share button on the right toolbar of your photo (beneath the comment and like icons).
Okay, let's all admit it - we love Facebook. In addition to the ability to find your high school crush, scrolling through pictures of all of those adorable babies & puppies, and advancing to level 2,222 of Farmville there's some really great features that are attractive to business owners and marketers.
With over a billion people signed up for Facebook, there is a high probability any business can locate its target market on the #1 social networking site. It's no surprise that 42% of marketers report that Facebook is important or critical to their business (according to Hubspot).
Topics: Paid Search Marketing (PPC)
Another holiday weekend at the Jersey Shore is upon us. While each business and home may not be fully restored, the heart and soul of the Jersey Shore is undeniably present this 4th of July Weekend.
As the saying goes, time flies when you’re having fun, or spending money, and it’s always a good idea to have some checkpoints to keep from losing track of where you are going. The same holds true for online marketing and managing your budget to ensure you are getting the most out of your efforts. So what’s the best way to ensure you’re on track to meet your goals and adjust your efforts along the way?