You already know that you need the help of an SEO consultant, but your boss just doesn’t seem to get it. You can see the opportunity and the trends. You know the competition is tearing up the search results and you understand that you’re lagging behind - but thus far, conversations about SEO have been fruitless and frustrating.

Maybe you’ve been delegated to “do the SEO” and management treats it as though it’s as simple as putting on a pot of coffee. 

Everyone wants to stand out in the world and every brand wants to pave the way to be cutting edge, different, and memorable.  How we go about doing that can have a big impact on how the brand is perceived and above all, it’s important to have a solid structure to build upon.  Whether you are building your brand image or developing your online marketing plan, your brand structure is the foundation of who you are.

Let’s face it – SEO has a reputation for being, well… not very creative. Most people tend to see SEO as a very technical profession rooted in code, analytics and strict processes.

Design, on the other hand, is seen as a creative pursuit. Web designers are great at coming up with exciting ways to display information and telling stories with visuals.

With all the challenges businesses face in the PPC world today, it’s important to understand the tools and technology we can leverage to manage costs and drive the most success within limited budgets.  Hypertargeting is a great way to refine your PPC program to ensure you are reaching the most relevant audience and reduce superfluous costs and clicks.  While there are a multitude of ways to target via Google AdWords, today we are going to focus on day parting and using click to call ad extensions to drive success.

Twitter ads have been getting a lot of traction recently, and similar to other social advertising platforms, they’ve been changing the landscape of paid search. Many companies are finding that Twitter is a great place to promote their brand, their message, and gain a larger reach on the web, however, with all the new types of ads coming out these days, we wanted to give you an overview of the three main types of ads and some quick tips on how to use them.

PPC can be challenging, and Google’s Paid Search, while effective, can be very cost-prohibitive, especially for the small to mid-sized business.  In many cases, competition isn’t just limited to the business’s local area because when it comes to the web the reach is far broader.

Link acquisition is an important part of any website’s online optimization plan.  With the recent emphasis Google and the other search engines have placed on high quality, relevant links, many companies face the challenge of determining whether link acquisition should be done through an in house team or be outsourced to an expert agency.