Chances are you’ve seen an article announcing Google’s algorithm update and how it impacts 90% of all searches. This stat has raised alarm for many internet marketers, however, this is just an example of sensational writing and for those “in the know”, this really isn’t any cause for alarm. Google quietly updates its algorithm 500+ times a year, rarely announcing or naming the update.
We are always hearing about how important SEO is in today's online-driven world, whether it's optimization for a toe band-aid company, professional athlete's clothing line, or an internet marketing firm. Proper search engine optimization can definitely impact a website's ranking on search results lists, and if you don't believe it's true, use Google to look up the word "cat." While the top two results bounce back and forth quite a bit, one is for the Wikipedia entry for domestic and feral felines and the other is for the heavy-equipment company, Caterpillar.
MeeGenius, a leading reading application for children, explored where children focus their attention during story time through a first of its kind, Eye-Tracking study. The study found children focus closer on storybook text when it is read to them through the MeeGenius application as compared to an adult reading aloud.
MeeGenius used the Eye-Tracking technology from LookTracker, a Teknicks company, in support from EyeTracking, Inc., as a way to learn more about how children interact with digital stories to enhance the product.
For many businesses, Q4 is the busiest time of year. It’s a short few mission-critical months when demand spikes, sales explode and not being visible online means losing out on serious revenue.
If you’re planning for Q4 and wondering how to allocate your online marketing budget, here are a few important questions to ask and ways to prepare.
Recently Google updated all AdWords campaigns to enhanced campaigns with many new features features. The big transition here is that you will need to review your site’s mobile traffic and determine if it’s profitable to launch mobile-targeted PPC ads. First you need to review your analytics data and determine that mobile traffic is strong and your site is mobile friendly. If it is, you are ready for mobile targeting! Below we’ve listed the most important features of device targeting and what you need to implement in order to be successful with the new enhanced campaign features.
Topics: Paid Search Marketing (PPC)
When it comes to online marketing, most companies tend to err on the side of caution and stick with the traditional “tried and true” methods to achieve success. From SEO to SEM and everything else in between, there’s something to be said for being conservative, especially with the fast pace of change and ever-evolving algorithms in the online world.
There’s an awful lot of buzz out there about internet marketing – and a lot of conflicting messages. To cut through the clutter and save you time (and sanity), we’ve answered five of the most pertinent questions that keep being asked about internet marketing in 2013.
1. Is SEO Dead?
No – and it never will be. Like any discipline, SEO has evolved and grown up. What HAS died is the idea that SEO is all about looking for loopholes in the algorithm. Now, it’s about building a solid online brand.
Today, Google is a go-to source for news and current events, whether searching for information about an international crisis or the score of your local football game. Finding information on current events is so simple that we often take it for granted - but that wasn’t always the case.
When the terrorist attacks struck September 11th, 2001, it became readily apparent that Google was ill-equipped to serve their users with news information in their urgent time of need. Prior to 9/11, Google had no infrastructure or plan in place for delivering news and current events.
These days mobile is one of the biggest buzz words when it comes to online marketing, which begs the question, how big is it really? As more and more people use their mobile devices to access the web, marketers are seeing a shift in traffic to their website from desktop to mobile. So what does all of this really mean?
Search Engine Optimization is evolving and changing all the time. Search engine optimizers, on the other hand, seem to evolve a whole lot… slower. The following are the top 10 dumb SEO mistakes that you should really consider letting go in 2014.
Do you do business around the world? Do your customers speak multiple languages? If so, you may have wondered if it’s time to take your SEO campaign international. This post will help you evaluate whether or not you need international SEO services and give you some questions to ponder before you make the jump.
Topics: Search Engine Optimization (SEO)
Traditionally speaking, Labor Day marks the end of summer, and for most people, it also means it’s time to put away your “summer whites”. Everyone knows not to wear white after Labor Day, and it’s time to usher in the fall colors and fashion. However, as runway and fashion trends change every season, when it comes to SEO, white is always in style. Especially, when it comes to hats; white-hat that is.