Without question, one of the things businesses struggle with most is turning their offline activities into an online advantage. Part of what makes it tough is incorporating digital considerations into the rest of your planning.
It’s one of the biggest days for online shopping in the calendar year – and it’s barreling down on us quickly. Cyber Monday is a chance for ecommerce businesses to generate massive sales
People often roll their eyes when they see their neighbors hauling out the Christmas lights in October or bristle at the thought of hearing Christmas songs on the radio in November – but for marketers, preparing for the holidays early is essential.
In the story of Willy Wonka and the Chocolate Factory, there’s a scene where Charlie, the protagonist, unwraps a chocolate bar to find a golden ticket inside. He’s ecstatic – this one piece of paper will grant him instant access to an unknown, wonderful world.
Commercials, as content pieces, have evolved beyond the “buy now!” model and taken on the challenge of trying to appeal to the audience on an emotional, or even personal, level.