A question to ponder: Why does your business have a website? Some answers may immediately spring to mind, like, “To help customers learn about our business!” or, “To generate leads and sales!”
And those are good answers. But here’s another question: How is your website actually accomplishing those things?
As SEO has evolved, it’s become clear that there are enormous parallels and overlaps between marketing and the digital discipline. In fact, in a many cases, marketers are now being tasked with handling SEO tasks or directly communicating with SEO companies as part of their day-to-day work.