With the ever-changing Google Algorithm and increased Google penalties, link building has become more challenging than ever. Recent Google penalties to Rap Genius & Expedia (still speculative) continue to show why white hat link building strategies are so important. According to this article on Search Engine Roundtable, Expedia lost 25% of their Google traffic overnight. That’s a major drop off.
In yesterday’s video from Google Webmaster Help, Matt Cutts replied to the following question:
Matt, Do the good guys still stand a chance? We're a small company that hired an SEO firm that we thought was legit, but destroyed our rankings w/ spam backlinks. We've tried everything but nothing helps. What can a company with good intentions do?
It seems like a simple question: How do you know when your inbound marketing campaigns are paying off? The knee-jerk answer, of course, is “When it’s making more money than it’s costing you!” – but that’s rather simplistic. Of course you want to hear the phone ringing off the hook.
But while sales are ultimately the goal, there are several ways you can peek into the data and find out whether or not the money you’ve invested in inbound marketing is doing its job. In fact, in the early days, sales might not be your number one metric!
What kind of SEO agency would we be if we didnt take advantage of this holiday to put together an Irish Blessing? Here's to all SEOs and Link Builders near and far. Wishing you all the best of luck on your journey to the number one ranking and of course a Happy St. Patrick's Day!
We are happy to announce that our technology PostUno has been acquired for an undisclosed price in an all-cash transaction by private investors. With PostUno, you can post to multiple social networks and send messages in a text or email to anyone…all at the same time!
Are backlinks still important?
Yes! In a recent video from Google Webmaster Help, Matt Cutts reiterated the importance of backlinks. The video was in response to the following question:
“Does the big G have a version of the search engine that totally excludes any backlink relevancy? I’m wondering what search would look like and am curious to try it out.”
When you’re just stepping out with a inbound marketing campaign, it can all feel a bit overwhelming. What needs to be done first? Where should you be directing your attention? Fortunately, there is a systematic approach you can borrow to keep your campaigns progressing, without missing any important elements.
By the time a customer contacts a supplier, statistics show they’ve already completed at least 57% of their purchase decision. So before contacting an inbound marketing agency you might be wondering - is inbound marketing going to make my sales teams obsolete? Not at all.
Teknicks, a leading digital inbound marketing agency based in New Jersey, is excited to announce the achievement of becoming a HubSpot Silver Status Partner. HubSpot’s partner tier program acknowledges agency partners who not only secure new HubSpot accounts, but deliver inbound marketing services at the highest quality standards. Teknicks partnered with HubSpot in May 2013 and has been driving significant results for their clients at a rapid pace, ever since.