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Twitter and LinkedIn Unveil Brand New Features

Posted by Lauren Bogosian on Mar 27, 2014 5:21:00 PM

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Topics: Marketing Agency, Content Creation, Social Media

The One Crucial Link Building Strategy That You're Missing Out On

Posted by Carly Jacoutot on Mar 26, 2014 1:16:00 PM

Puzzle Piece | Link Building Strategy

With the ever-changing Google Algorithm and increased Google penalties, link building has become more challenging than ever. Recent Google penalties to Rap Genius & Expedia (still speculative) continue to show why white hat link building strategies are so important. According to this article on Search Engine Roundtable, Expedia lost 25% of their Google traffic overnight. That’s a major drop off.

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Topics: Link Building & Acquisition, Keyword Data

In Link Building News: Matt Cutts gives advice about signing up with an SEO Agency

Posted by Lindsay DeFeo on Mar 18, 2014 9:21:00 AM

Matt Cutts | Signing up with SEO Agency

In yesterday’s video from Google Webmaster Help, Matt Cutts replied to the following question:

Matt, Do the good guys still stand a chance? We're a small company that hired an SEO firm that we thought was legit, but destroyed our rankings w/ spam backlinks. We've tried everything but nothing helps. What can a company with good intentions do?

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

7 Ways to Know When Your Inbound Marketing Content is Working

Posted by Lauren Totin on Mar 18, 2014 8:56:00 AM

Money | Inbound Marketing Campaign WorkingIt seems like a simple question: How do you know when your inbound marketing campaigns are paying off? The knee-jerk answer, of course, is “When it’s making more money than it’s costing you!” – but that’s rather simplistic. Of course you want to hear the phone ringing off the hook.

But while sales are ultimately the goal, there are several ways you can peek into the data and find out whether or not the money you’ve invested in inbound marketing is doing its job. In fact, in the early days, sales might not be your number one metric!

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation

Link Building: An Irish Blessing

Posted by Jeanine Krzyzanowski on Mar 17, 2014 9:51:00 AM

Irish Link Building Blessing | Link Building Post

What kind of SEO agency would we be if we didnt take advantage of this holiday to put together an Irish Blessing? Here's to all SEOs and Link Builders near and far. Wishing you all the best of luck on your journey to the number one ranking and of course a Happy St. Patrick's Day!

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

PostUno Social Media Technology Acquired

Posted by Teknicks on Mar 7, 2014 10:00:00 AM

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We are happy to announce that our technology PostUno has been acquired for an undisclosed price in an all-cash transaction by private investors. With PostUno, you can post to multiple social networks and send messages in a text or email to anyone…all at the same time!

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Topics: Inbound Marketing Agency, Social Media

In Link Building News: The Importance of Backlinks

Posted by Jeanine Krzyzanowski on Mar 6, 2014 4:40:00 PM


Matt Cutts Backlink Video | Link Building News The Importance Of Backlinks

 

Are backlinks still important?

Yes! In a recent video from Google Webmaster Help, Matt Cutts reiterated the importance of backlinks. The video was in response to the following question:

“Does the big G have a version of the search engine that totally excludes any backlink relevancy? I’m wondering what search would look like and am curious to try it out.”

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

7 Steps to Developing a Inbound Marketing Roadmap

Posted by Lauren Totin on Mar 6, 2014 9:52:00 AM

Road | 7 Steps To Developing Inbound Marketing Roadmap

When you’re just stepping out with a inbound marketing campaign, it can all feel a bit overwhelming. What needs to be done first? Where should you be directing your attention? Fortunately, there is a systematic approach you can borrow to keep your campaigns progressing, without missing any important elements. 

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation

What’s the Role of a Sales Team in an Inbound Marketing Campaign?

Posted by Lindsay DeFeo on Mar 4, 2014 9:18:00 AM

Sales Team | What’s the Role of a Traditional Sales Team in an Inbound Marketing Campaign

By the time a customer contacts a supplier, statistics show they’ve already completed at least 57% of their purchase decision. So before contacting an inbound marketing agency you might be wondering - is inbound marketing going to make my sales teams obsolete? Not at all.

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Topics: Inbound Marketing, Inbound Marketing Agency, Lead Management, Sales Generation, Lead Generation

Teknicks Becomes Hubspot Certified Inbound Marketing Agency Partner

Posted by Teknicks on Mar 3, 2014 9:08:00 AM

HubSpot Silver | Partner Teknicks Certified Inbound Marketing Silver

Teknicks, a leading digital inbound marketing agency based in New Jersey, is excited to announce the achievement of becoming a HubSpot Silver Status Partner. HubSpot’s partner tier program acknowledges agency partners who not only secure new HubSpot accounts, but deliver inbound marketing services at the highest quality standards. Teknicks partnered with HubSpot in May 2013 and has been driving significant results for their clients at a rapid pace, ever since.

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Topics: Inbound Marketing, Inbound Marketing Agency

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