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How To Optimize Content: 4 SEO Tips That You Need To Know

Posted by Katie Glebinski on May 30, 2014 2:51:17 PM

OptimizeContentSEOTips

"Search engine optimization" is far more than just a buzzword. With more customers looking for products and services online (especially using smartphones), you simply aren't going to reach your market if search engines can't find you. Here are tips for search engine optimization.

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Topics: Search Engine Optimization (SEO), Content Creation

How Your SEO Can Bring You To The Forefront: Owning Your SERP

Posted by Katie Glebinski on May 29, 2014 10:28:21 AM

SEO | How Your SEO Can Put You At The Forefront Owning Your SERP

Search engine optimization is crucial for companies that are trying to become as well known as possible online. In the field of search engine optimization, owning an entire search engine result page (SERP) for a particular keyword is considered to be the “holy grail” of marketing that can channel a great deal of traffic to your business. This type of ownership requires dedication to achieve, but it is quite possible for an organization to own their SERP, in both a branded and non-branded fashion.

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Majestic Topical Trust Flow: Link Building Game Changer

Posted by Carly Jacoutot on May 22, 2014 9:00:00 AM

Majestic SEO | Topical Trust Flow Link BuildingMajestic SEO has done it again! They recently released another feature to their tool, called Topical Trust Flow, which works with all paid accounts within Majestic. Topical Trust Flow is one Majestic SEO Flow Metrics that categorizes every web page and domain into logical business verticals - it's a number predicting the proximity of any page within a website to any topic. 

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

How to Capture Broken Inbound Links: 3 Simple Steps

Posted by Carly Jacoutot on May 20, 2014 9:13:52 AM

broken_linksInbound links fuel your SEO campaign. Search engines consider each link as a vote of approval from other websites. That’s why search and inbound marketers spend so much time on link building. Unfortunately, not all links carry the right URL. Some contain a typo that points to a non-existing page.

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Topics: Website Analytics, Link Building & Acquisition

5 Tips For Submitting a Reconsideration Request

Posted by Jeanine Krzyzanowski on May 16, 2014 3:19:00 PM

ReconsiderationRequest 

If your website received a manual action notice from Google, you now have the chance to request to the almighty Google to reconsider your website. If you’re not sure if your website received a manual action, take a look at our blog post on, “How to Determine If You Were Hit By A Google Penalty Or An Algorithm Update”.

Now that we have that all squared away, we have 5 tips to share with you before submitting your reconsideration request.

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Topics: Link Building & Acquisition

How To Make Your SEO Campaign Emerge Stronger Than Your Competitors

Posted by Katie Glebinski on May 14, 2014 11:48:00 AM

strongseocampaig

When it comes to SEO, it’s not good enough to simply be on par with your competition. There’s only one top spot on a search engine results page. If you’re not currently residing in that coveted place of honor, it’s time to evaluate the company that is so you can figure out how to oust them and take over the top place yourself.

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

How Should Inbound Marketing Projections be Determined?

Posted by Matthew Campion on May 9, 2014 10:40:08 AM

 

MarketingProjections

Goal setting in inbound marketing can sometimes feel like throwing darts in the dark. There are a ton of variables at play – how successful will your content be? How big of a market can you reach? Will sharing and earned media take off – or chug along?

That said, setting projections is critical – not only for proving that inbound marketing can bring in an ROI, but also because you want to be able to plan out your budgeting, predict possible income and map out the impact you expect your efforts to have down the line.

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Topics: Inbound Marketing, Inbound Marketing Agency

In Link Building News: Will Backlinks Lose Their Importance in Ranking?

Posted by Jeanine Krzyzanowski on May 7, 2014 11:43:49 AM

 

mattcuttslinkbuilding

Matt Cutts released another video today on Google Webmasters YouTube in response to the following question:

Will backlinks lose their importance in ranking?

He stated how backlinks still have many years left and will continue to matter. According to Cutts back in February, "excluding backlink relevancy resulted in much worse search quality and backlink relevance still really helps in terms of making sure we return the best, most relevant, most topical set of search results”.

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3 Quick Ways to Calculate Success With Inbound Marketing

Posted by Lauren Totin on May 2, 2014 10:03:00 AM

Victory | 3 Quick Ways To Calculate Success With Inbound Marketing

One of the best things about working with an inbound marketing agency is the ability to dive into the metrics. But because everything you’re doing online can be measured, from tweaking pages for better conversion rates to the traffic earned from that last guest post, sometimes trying to wade your way through the numbers can be a bit daunting.

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Topics: Inbound Marketing, Inbound Marketing Agency

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