Link building is far from being dead and if you implement proper white-hat, ethical strategies, you'll see a positive boost in your rankings. Let's talk links for just a minute, before we dive into the 3 key ways to improve your rankings.
It's important to keep in mind that links will continue to remain a strong ranking factor to how Google views the quality of your site, and it’s been stated by Matt Cutts several times throughout 2014. Recently in a You&A at SMX Advanced, Danny Sullivan asked the following:
Topics: Link Building & Acquisition
Your business's online presence should be driving traffic to your site, building brand awareness, and generating and nurturing leads. While many people think the best way to generate traffic is through SEO, a more effective method is through content marketing.
Content marketing is a marketing methodology that focuses on the audience and message, rather than keywords. Traditional SEO (search engine optimization) emphasizes the keywords and their placement, which often results in stilted and awkward language.
Expanding your business online by hiring a SEO agency can have positive effects on both the number of people who visit your site and store, as well as your bottom line. It is important to keep in mind though that in order to get the most out of an agency, you have to find the right one that knows how best to market your website.
Here's what to look for when you begin searching for a SEO agency to hire:
Google’s head of search spam, Matt Cutts, posted a video on Google Webmaster Help answering:
“What happens when one page has two links to the same URL?”
Does it pass PageRank the same way? What about if the links have different anchor text? Luckily, Cutts answers these questions to the best of his ability without giving away his secrets (wishful thinking there).
Topics: Link Building & Acquisition
As a Google Analytics Certified Partner, Teknicks was able to attend the Google Analytics annual summit for 2014. The annual summit allows for Google Analytics Certified Partners, premium customers, and developers to meet in the Bay Area to learn about upcoming features for Google Analytics, as well as provide direct feedback to Google Analytics leadership and engineers. Year after year, like-minded individuals shape the analytics industry at this conference. As Analytics Director at Teknicks, I was the lucky attendee.
Topics: Website Analytics
