If you’re thinking about starting an inbound marketing campaign, there’s some things you really should know…
1. You’re going to be involved.
There’s no way around it – inbound marketing means taking a hands-on approach to your marketing efforts. That doesn’t mean you’ll be doing all of the work, but inbound is not a “we’ll just contract it out and forget it” kind of deal. Much of your involvement will be upfront as your inbound marketing agency works with you to:
It’s the question that makes social media managers bristle and inbound marketing teams sweat… what’s the ROI on social media?
It’s a fair question, too. You want to know that the time and money you invest in a channel is yielding some sort of return. But what if social media wasn’t actually a direct sales channel? What if you’ve been thinking about it the wrong way?
If you use calls-to-action (CTAs) on your website, chances are that you already understand the importance of measuring your conversions. But have you ever bothered to test the actions that presuppose those conversions?
Topics: Calls-to-action, Increase Conversions, google, analytics
