If you’re thinking about starting an inbound marketing campaign, there’s some things you really should know…
1. You’re going to be involved.
There’s no way around it – inbound marketing means taking a hands-on approach to your marketing efforts. That doesn’t mean you’ll be doing all of the work, but inbound is not a “we’ll just contract it out and forget it” kind of deal. Much of your involvement will be upfront as your inbound marketing agency works with you to:
It’s the question that makes social media managers bristle and inbound marketing teams sweat… what’s the ROI on social media?
It’s a fair question, too. You want to know that the time and money you invest in a channel is yielding some sort of return. But what if social media wasn’t actually a direct sales channel? What if you’ve been thinking about it the wrong way?
If you use calls-to-action (CTAs) on your website, chances are that you already understand the importance of measuring your conversions. But have you ever bothered to test the actions that presuppose those conversions?