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8 Things to Expect When Adopting an Inbound Marketing Campaign

Posted by Lindsay DeFeo on Feb 26, 2015 10:30:00 AM

Inbound Marketing Question | What To Expect When Adopting an Inbound Marketing Campaign

If you’re thinking about starting an inbound marketing campaign, there’s some things you really should know…

1. You’re going to be involved.

There’s no way around it – inbound marketing means taking a hands-on approach to your marketing efforts. That doesn’t mean you’ll be doing all of the work, but inbound is not a “we’ll just contract it out and forget it” kind of deal. Much of your involvement will be upfront as your inbound marketing agency works with you to:

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Topics: Inbound Marketing, Inbound Marketing Agency

Social Media ROI: It’s Not What You Think!

Posted by Lauren Bogosian on Feb 20, 2015 10:00:00 AM

Social_ROI

It’s the question that makes social media managers bristle and inbound marketing teams sweat… what’s the ROI on social media?

It’s a fair question, too. You want to know that the time and money you invest in a channel is yielding some sort of return. But what if social media wasn’t actually a direct sales channel? What if you’ve been thinking about it the wrong way?

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A How To Guide: Measuring Calls-To-Action with Google Analytics

Posted by Matthew Campion on Feb 11, 2015 9:00:00 AM

A How To Guide: Measuring Calls-To-Action with Google Analytics

If you use calls-to-action (CTAs) on your website, chances are that you already understand the importance of measuring your conversions. But have you ever bothered to test the actions that presuppose those conversions?

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