When looking to improve in anything, be it a sport, hobby, or profession, one of the first things to do is to look to others that are better than you. What have they done and what do they continue to do to be the best? How can you mimic their practices to reach similar or better outcomes? The same is true when it comes to Google rankings: you want to take a look at what the top sites in your industry are doing so you can learn how to achieve the desired results.