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Brand Positioning Example: Features, Advantages, and Benefits

Posted by Nick Chasinov on Oct 27, 2015 9:46:44 AM

Think about the last purchase you made. What were the features, advantages, and benefits of the specific product or brand that you selected? We took a look at a few popular brands in differenct verticals and considered the positioning of the product in the market. Did their positionings match our responses? Find out!

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Topics: Branding, Advertising, Public Relations, Marketing Data

Video Advertising: Answering a Need and Making a Difference

Posted by Nick Chasinov on Oct 27, 2015 9:44:28 AM


Online video advertising provides marketers the opportunity to utilize site, sound, and motion to better communicate their message. While the idea is not new, the recent advancements in technology and online video integration has created a new medium for businesses to precisely reach target audiences where they live, work, and play.

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Your Marketing Executive May Be More Open To Inbound Marketing Than You Think

Posted by Victoria Petrucha on Oct 13, 2015 9:00:00 AM

 

If you’re working in the marketing field, you probably assume executives favor outbound marketing over inbound marketing.

It’s time to stop assuming and get down to the facts. The annual Hubspot Sales and Marketing Report was released and found that senior executives may be more open to inbound marketing than you think. 

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Topics: Internet Marketing, Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, SEO, Blogging, PPC, Marketing Automation, Ecommerce, Marketing Data, Automated Marketing, Lead Generation, Increase Conversions

Credible Blogs That Influence Marketing Decisions

Posted by Nick Chasinov on Oct 7, 2015 6:16:00 PM

The Quicksprout blog is a credible and well developed blog managed by Neil Patel. The blog covers a wide array of digital marketing topics including but not limited to SEO, content marketing, link building, and conversion rate optimization. Neil is a well-known digital marketing expert and co-founder of Crazy Egg, Kissmetrics, and Hello Bar.

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Topics: Internet Marketing, Marketing Agency, SEO, Advertising

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