It may not always be fully apparent how creativity plays into the world of SEO & marketing, but there are several facets of the industry which require you to stretch your right brain’s legs. Whether you consider yourself a “creative type” or not, here are 4 ways in which creativity fits into search engine marketing.

Continuing to grow each year, content marketing is here to stay. Content marketing is defined as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,