Marketing online demands a unique combination of skills, knowledge, and specializations, thanks to the fact that the online environment is both linked to, yet distinctively different from, traditional marketing mediums.
Topics: Internet Marketing, SEO, Agile Marketing, online marketing
“Research”, by Nick Youngson, is licensed under CC BY-SA 3.0
Marketing research is subject to a large number myths and misconceptions, due in part because it gets the reputation of being one of the costliest processes in business. Marketers and business managers often choose to forgo their market research projects because of the illusion that there is too little room in the budget to justify it. There are two problems with this line of thinking about marketing research:
Topics: Internet Marketing, Marketing Data, Growth Hacking, marketing research
