Today we’ll look through what the AMP project is, why it’s beneficial for your website, and how to make the adjustment if you haven’t already.

There are a lot of factors that come into play when deciding to hire a marketing agency: service options, deliverables, previous work, and price, to name a few. But one thing that shouldn’t be a factor is the number of people working at the company. All too often marketing managers assume the bigger the agency is the better off they will be.

When looking to improve in anything, be it a sport, hobby, or profession, one of the first things to do is to look to others that are better than you. What have they done and what do they continue to do to be the best? How can you mimic their practices to reach similar or better outcomes? The same is true when it comes to Google rankings: you want to take a look at what the top sites in your industry are doing so you can learn how to achieve the desired results.

Majestic SEO has done it again! They recently released another feature to their tool, called Topical Trust Flow, which works with all paid accounts within Majestic. Topical Trust Flow is one Majestic SEO Flow Metrics that categorizes every web page and domain into logical business verticals - it's a number predicting the proximity of any page within a website to any topic. 

With the ever-changing Google Algorithm and increased Google penalties, link building has become more challenging than ever. Recent Google penalties to Rap Genius & Expedia (still speculative) continue to show why white hat link building strategies are so important. According to this article on Search Engine Roundtable, Expedia lost 25% of their Google traffic overnight. That’s a major drop off.