Carly Jacoutot

Carly is a Senior Account Manager at Teknicks. She specializes in link building for her clients across a wide variety of industries. On her downtime, Carly enjoys exploring Atlanta with her husband, Mike, and pup, Ellie.
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Recent Posts

Google’s AMP Project: The 411

Posted by Carly Jacoutot on Jun 6, 2016 8:30:00 AM

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Today we’ll look through what the AMP project is, why it’s beneficial for your website, and how to make the adjustment if you haven’t already.

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Topics: SEO, google, AMP, Accelerated Mobile Pages

Why Smaller Agencies Make Better Partners

Posted by Carly Jacoutot on Jan 4, 2016 11:11:00 AM

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There are a lot of factors that come into play when deciding to hire a marketing agency: service options, deliverables, previous work, and price, to name a few. But one thing that shouldn’t be a factor is the number of people working at the company. All too often marketing managers assume the bigger the agency is the better off they will be.

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Topics: Marketing Agency

5 Simple Steps to Uncovering your Competitors' Backlinks

Posted by Carly Jacoutot on May 22, 2015 5:37:00 PM

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When looking to improve in anything, be it a sport, hobby, or profession, one of the first things to do is to look to others that are better than you. What have they done and what do they continue to do to be the best? How can you mimic their practices to reach similar or better outcomes? The same is true when it comes to Google rankings: you want to take a look at what the top sites in your industry are doing so you can learn how to achieve the desired results.

 

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Topics: Link Building & Acquisition, SEO

Majestic Topical Trust Flow: Link Building Game Changer

Posted by Carly Jacoutot on May 22, 2014 9:00:00 AM

Majestic SEO | Topical Trust Flow Link BuildingMajestic SEO has done it again! They recently released another feature to their tool, called Topical Trust Flow, which works with all paid accounts within Majestic. Topical Trust Flow is one Majestic SEO Flow Metrics that categorizes every web page and domain into logical business verticals - it's a number predicting the proximity of any page within a website to any topic. 

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

How to Capture Broken Inbound Links: 3 Simple Steps

Posted by Carly Jacoutot on May 20, 2014 9:13:52 AM

broken_linksInbound links fuel your SEO campaign. Search engines consider each link as a vote of approval from other websites. That’s why search and inbound marketers spend so much time on link building. Unfortunately, not all links carry the right URL. Some contain a typo that points to a non-existing page.

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Topics: Website Analytics, Link Building & Acquisition

The One Crucial Link Building Strategy That You're Missing Out On

Posted by Carly Jacoutot on Mar 26, 2014 1:16:00 PM

Puzzle Piece | Link Building Strategy

With the ever-changing Google Algorithm and increased Google penalties, link building has become more challenging than ever. Recent Google penalties to Rap Genius & Expedia (still speculative) continue to show why white hat link building strategies are so important. According to this article on Search Engine Roundtable, Expedia lost 25% of their Google traffic overnight. That’s a major drop off.

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Topics: Link Building & Acquisition, Keyword Data

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