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Jeanine Krzyzanowski

Jeanine is the Director of Client Success at Teknicks where she works very closely with clients to ensure that their goals are being met. Jeanine has a very strong background in link building, focusing the past 8 years of her career on becoming an expert in quality link building, and more recently, link removal. On her downtime, Jeanine enjoys practicing yoga, living a vegan lifestyle, and enjoying time with her family and friends.
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Recent Posts

25 Growth Hacking Tools That Will Sky Rocket Your ROI

Posted by Jeanine Krzyzanowski on Aug 16, 2016 2:00:51 PM

rocket-ship-roi.jpg

 

What is Growth Hacking?


Growth Hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business.

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Topics: SEO, tools, Growth Hacking

33 Content Marketing Stats That Every Marketer Must Know in 2016

Posted by Jeanine Krzyzanowski on Feb 10, 2016 3:47:55 PM

Continuing to grow each year, content marketing is here to stay. Content marketing is defined as:


“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,

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Topics: Content Creation, Content Marketing

SEO News: Google Reconsideration Request Tips From #GoogleRecon

Posted by Jeanine Krzyzanowski on Sep 16, 2014 1:03:00 PM

 

Chalkboard_Google_Reconsideration_Request

 

Earlier this month Google Webmaster’s Google+ account produced a series of informational posts on Google’s reconsideration request process called #GoogleRecon.

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In Link Building News: How Can Content Be Ranked If There Aren't Many Links To It?

Posted by Jeanine Krzyzanowski on Jul 10, 2014 11:40:00 AM

Matt_Cutts | Google_Webmaster_Help

Matt Cutts, Google’s head of search spam, released another video on Google Webmasters YouTube to answer the following question:

“How can content be ranked if there aren't many links to it?

 

How Your Content Ranks

Cutts explains that the process by which Google judges content without many pages linking to it, is similar to how search engines worked in the days before SEO and link building: “You’re pretty much judging based on the text on the page at that point.”

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Topics: Link Building & Acquisition, Content Creation

The Top 3 Link Building Strategies to Boost Your Rankings

Posted by Jeanine Krzyzanowski on Jun 25, 2014 12:05:00 PM

boost_rankings_link_building

Link building is far from being dead and if you implement proper white-hat, ethical strategies, you'll see a positive boost in your rankings. Let's talk links for just a minute, before we dive into the 3 key ways to improve your rankings.

It's important to keep in mind that links will continue to remain a strong ranking factor to how Google views the quality of your site, and it’s been stated by Matt Cutts several times throughout 2014. Recently in a You&A at SMX Advanced, Danny Sullivan asked the following:

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Topics: Link Building & Acquisition

5 Tips For Submitting a Reconsideration Request

Posted by Jeanine Krzyzanowski on May 16, 2014 3:19:00 PM

ReconsiderationRequest 

If your website received a manual action notice from Google, you now have the chance to request to the almighty Google to reconsider your website. If you’re not sure if your website received a manual action, take a look at our blog post on, “How to Determine If You Were Hit By A Google Penalty Or An Algorithm Update”.

Now that we have that all squared away, we have 5 tips to share with you before submitting your reconsideration request.

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Topics: Link Building & Acquisition

In Link Building News: Will Backlinks Lose Their Importance in Ranking?

Posted by Jeanine Krzyzanowski on May 7, 2014 11:43:49 AM

 

mattcuttslinkbuilding

Matt Cutts released another video today on Google Webmasters YouTube in response to the following question:

Will backlinks lose their importance in ranking?

He stated how backlinks still have many years left and will continue to matter. According to Cutts back in February, "excluding backlink relevancy resulted in much worse search quality and backlink relevance still really helps in terms of making sure we return the best, most relevant, most topical set of search results”.

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In Link Building News: How to Determine If You Were Hit By A Google Penalty Or An Algorithm Update

Posted by Jeanine Krzyzanowski on Apr 2, 2014 11:22:00 AM

Matt Cutts | How To Determine If You've Been Hit By Google Penalty

In a recent video from Google Webmaster Help, Matt Cutts replied to the following question:

How can I tell if my site is affected by a particular algorithm?

If you’ve ever experienced the shear panic of losing search engine rankings in Google, you’re not the only one. If this has happened, you may begin to question if you’ve been hit by a Google penalty or an algorithmic update. What’s the difference?

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Topics: Search Engine Optimization (SEO), Website Analytics, Link Building & Acquisition

Link Building: An Irish Blessing

Posted by Jeanine Krzyzanowski on Mar 17, 2014 9:51:00 AM

Irish Link Building Blessing | Link Building Post

What kind of SEO agency would we be if we didnt take advantage of this holiday to put together an Irish Blessing? Here's to all SEOs and Link Builders near and far. Wishing you all the best of luck on your journey to the number one ranking and of course a Happy St. Patrick's Day!

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

In Link Building News: The Importance of Backlinks

Posted by Jeanine Krzyzanowski on Mar 6, 2014 4:40:00 PM


Matt Cutts Backlink Video | Link Building News The Importance Of Backlinks

 

Are backlinks still important?

Yes! In a recent video from Google Webmaster Help, Matt Cutts reiterated the importance of backlinks. The video was in response to the following question:

“Does the big G have a version of the search engine that totally excludes any backlink relevancy? I’m wondering what search would look like and am curious to try it out.”

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

In Link Building News: Are Guest Blogging Strategies Officially Done?

Posted by Jeanine Krzyzanowski on Jan 21, 2014 1:57:00 PM

Kevin McCallister | Matt Cutts Guest Blogging

Is guest blogging for link building officially over?

In a blog post released yesterday, Matt Cutts, head of Google spam team, made it very clear that guest blog posting has gotten too spammy over time.

Matt Cutts followed up with a statement clarifying what constitutes as guest blogging and weighed in on the importance of quality link building strategies:

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition, Blogging

The Only Kind of Content That Works

Posted by Jeanine Krzyzanowski on Jan 8, 2014 7:12:00 PM

ContentThere’s plenty of content out there that will generate traffic – from hilarious videos and off-the-wall memes to sharp infographics and human interest pieces. There are plenty of click-worthy headlines, interesting ideas and clever one-offs that can bring a flood of people scrambling into your site.

With so many things generating such huge share numbers and enormous traffic counts, you might be fooled into thinking that any piece that generates traffic is “working”…

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Topics: Inbound Marketing, Inbound Marketing Agency

2.1: The Penguin Update Strikes Again!

Posted by Jeanine Krzyzanowski on Oct 10, 2013 1:37:00 PM

Matt Cutts Penguin Announcement | 2.1: The Penguin Update Strikes Again!Late afternoon on Friday, October 4th, Matt Cutts, head of Google’s webspam team, confirmed that the latest iteration of the Penguin update was rolling out and would impact 1% of all queries.

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Topics: Search Engine Optimization (SEO), Website Analytics, Link Building & Acquisition

Backlink Removal Tools & Services: The 5 Things You Need to Know About Link Removal

Posted by Jeanine Krzyzanowski on Aug 19, 2013 12:13:00 PM

Google Disavow Tool | Backlink Removal Tools And Services

Link Removal 101

Our team was thrilled to have Sha Menz, from Rmoov.com visit our office this week to discuss tips, best practices and techniques for identifying and removing negative links. Below I've share my top 5 takeaways to help you handle any link cleanup challenges you may be facing.

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Topics: Internet Marketing, Search Engine Optimization (SEO), Link Building & Acquisition

In House vs. Agency Link Acquisition

Posted by Jeanine Krzyzanowski on Aug 2, 2013 9:40:00 AM

In House vs. Agency Link AcquisitionLink acquisition is an important part of any website’s online optimization plan.  With the recent emphasis Google and the other search engines have placed on high quality, relevant links, many companies face the challenge of determining whether link acquisition should be done through an in house team or be outsourced to an expert agency. 

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Topics: Internet Marketing, Marketing Agency, Search Engine Optimization (SEO), Link Building & Acquisition

How To Conduct A Link Audit

Posted by Jeanine Krzyzanowski on Jul 19, 2013 4:59:00 PM

Magnify Glass with Links | How To Conduct A Link Audit Google's Penguin updates have made auditing your website's link profile more important than ever. In addition to your link acquisition process, you should include an analysis of your link profile that will prevent your website from receiving penalties from Google now and in the future. Here's how to conduct a link audit:

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Topics: Internet Marketing, Link Building & Acquisition

Penguin 2.0 - The Good, The Bad, And The Ugly

Posted by Jeanine Krzyzanowski on Jun 4, 2013 11:30:00 AM

Penguin | Penguin 2.0 - The Good, The Bad, And The UglyLast month Google launched their latest salvo in the battle against web spam. Penguin updates 2.0 aggressively focused on websites with low quality content, link spam and advertorials. The updated algorithms had an immediate and pronounced impact on sites that don't follow search engine optimization best practices. Searchmetrics.com published their list of the sites hit hardest by Penguin 2.0 showing that SEO visibility fell dramatically for the usual suspects like adult and gaming sites. Popular and respected blog sites like dailydot.com also felt the crunch as their SEO visibility took a plunge.

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

Why NoFollow Links Matter

Posted by Jeanine Krzyzanowski on May 22, 2013 10:06:00 AM

NoFollow | Why NoFollow Links Matter

A common misconception when it comes to search engine optimimization and link building, is that nofollow links do not provide any value when it comes to “passing link juice” and getting noticed and accounted for by Google’s algorithm. Simply put, this is not true.  After having several discussions with my clients on this topic, I decided to write an article to dispel this rumor.

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

The Value of Quality Backlinks

Posted by Jeanine Krzyzanowski on May 13, 2013 7:09:00 AM

Backlink | The Value of Quality Backlinks

As you may be aware, the link acqusition process is ever-changing. Over the past few years, Google has become extremely sophisticated in their link analysis. Obtaining quality backlinks is more important than ever. We’ve seen big and small brands demolished from Google by engaging in black hat tactics and link schemes. With the most recent release of Penguin 2.0, it’s tremendously important to acquire quality backlinks.

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

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