New Year resolutions. We all make personal ones; whether that’s joining a gym, eating healthier, saving more money, etc. But why not make some professional ones for your company? Here are some New Year resolutions for SEO you can accomplish this year!
Another year of attending the GA Summit. Check.
Google Cardboard. Check.
Another year of having our minds blown by Google’s capabilities and advances. Double Check.
Page speed is a very important factor in your online marketing campaign, however it's also something that is often overlooked. When you put as much time and effort into your SEO strategy as most people do nowadays, the last thing you want is for your visitors to hit the back button because your website is taking too long to load. Long gone are the days of dial up internet and the patience required just to sign on to AOL.
Google’s head of search spam, Matt Cutts, posted a video on Google Webmaster Help answering:
“What happens when one page has two links to the same URL?”
Does it pass PageRank the same way? What about if the links have different anchor text? Luckily, Cutts answers these questions to the best of his ability without giving away his secrets (wishful thinking there).
Topics: Link Building & Acquisition
"Search engine optimization" is far more than just a buzzword. With more customers looking for products and services online (especially using smartphones), you simply aren't going to reach your market if search engines can't find you. Here are tips for search engine optimization.
Search engine optimization is crucial for companies that are trying to become as well known as possible online. In the field of search engine optimization, owning an entire search engine result page (SERP) for a particular keyword is considered to be the “holy grail” of marketing that can channel a great deal of traffic to your business. This type of ownership requires dedication to achieve, but it is quite possible for an organization to own their SERP, in both a branded and non-branded fashion.
When it comes to SEO, it’s not good enough to simply be on par with your competition. There’s only one top spot on a search engine results page. If you’re not currently residing in that coveted place of honor, it’s time to evaluate the company that is so you can figure out how to oust them and take over the top place yourself.
As SEO has evolved, it’s become clear that there are enormous parallels and overlaps between marketing and the digital discipline. In fact, in a many cases, marketers are now being tasked with handling SEO tasks or directly communicating with SEO companies as part of their day-to-day work.
In the story of Willy Wonka and the Chocolate Factory, there’s a scene where Charlie, the protagonist, unwraps a chocolate bar to find a golden ticket inside. He’s ecstatic – this one piece of paper will grant him instant access to an unknown, wonderful world.
There’s no question – telecommunications is a niche with established and aggressive players. That makes for some fierce online competition. Here are 5 of the most important SEO considerations for Smartphone carriers as they battle to compete in online marketing.
Search Engine Optimization is evolving and changing all the time. Search engine optimizers, on the other hand, seem to evolve a whole lot… slower. The following are the top 10 dumb SEO mistakes that you should really consider letting go in 2014.
Do you do business around the world? Do your customers speak multiple languages? If so, you may have wondered if it’s time to take your SEO campaign international. This post will help you evaluate whether or not you need international SEO services and give you some questions to ponder before you make the jump.
Topics: Search Engine Optimization (SEO)
Traditionally speaking, Labor Day marks the end of summer, and for most people, it also means it’s time to put away your “summer whites”. Everyone knows not to wear white after Labor Day, and it’s time to usher in the fall colors and fashion. However, as runway and fashion trends change every season, when it comes to SEO, white is always in style. Especially, when it comes to hats; white-hat that is.
You already know that you need the help of an SEO consultant, but your boss just doesn’t seem to get it. You can see the opportunity and the trends. You know the competition is tearing up the search results and you understand that you’re lagging behind - but thus far, conversations about SEO have been fruitless and frustrating.
Maybe you’ve been delegated to “do the SEO” and management treats it as though it’s as simple as putting on a pot of coffee.
No matter how you approach a search engine optimization (SEO) project, the ultimate goal is to increase your brand’s online visibility in the search engines. This visibility will help increase traffic, conversions and sales.
Over the past few years I’ve seen SEO evolve into many shapes and forms.