Roadmaps are becoming an obsolete marketing tool as the industry shifts. Testing is becoming simpler and faster, and agility is all the hype.
Prepare for marketing roadmaps to be a thing of the past.
Looking to grow your leads, expand your reach and build rapport with your customers? Content marketing is a tool that every ecommerce retailer stands to benefit from. Here, we’ll look at 4 ways content marketing can help you drive more sales.
No matter where you look, you’re likely to see a brand name not far away. And no matter what you search for, there’s content on it. Thirty years ago, it was estimated that the average city-dweller was exposed to between 2,000 – 5,000 marketing messages – and that was before the advent of the web as we know it.
Topics: Content Creation
One of the best things about working with an inbound marketing agency is the ability to dive into the metrics. But because everything you’re doing online can be measured, from tweaking pages for better conversion rates to the traffic earned from that last guest post, sometimes trying to wade your way through the numbers can be a bit daunting.
People just love to say “create great content”, don’t they? But far fewer seem to be quite as excited about it when it comes to talking hard numbers. The fact is, any inbound marketing agency will tell you that creating content requires an investment of time or money – and for most busy businesses, cash is the resource they’re most able to part with.
But what should that content creation budget be? It would be tempting to throw out an enormous figure like 50%, but there are so many other content-related costs involved with inbound marketing that put demands on your budget, too.
It seems like a simple question: How do you know when your inbound marketing campaigns are paying off? The knee-jerk answer, of course, is “When it’s making more money than it’s costing you!” – but that’s rather simplistic. Of course you want to hear the phone ringing off the hook.
But while sales are ultimately the goal, there are several ways you can peek into the data and find out whether or not the money you’ve invested in inbound marketing is doing its job. In fact, in the early days, sales might not be your number one metric!
When you’re just stepping out with a inbound marketing campaign, it can all feel a bit overwhelming. What needs to be done first? Where should you be directing your attention? Fortunately, there is a systematic approach you can borrow to keep your campaigns progressing, without missing any important elements.
Everyone could use a few more conversions. In fact, one of the biggest draws to inbound marketing is the opportunity to increase your leads and convert more of your visitors into buyers.
Inbound marketing is trumpeted as having one of the lowest costs per lead of any marketing medium – approximately 61% less than outbound leads, on average.
But what actually impacts that cost per lead?
At its simplest, total cost of a lead through inbound marketing is found by calculating your input costs in earning that lead. Sounds simple and straightforward – and it is – but it may help to identify some of the costs that go into inbound marketing that perhaps you haven’t factored in.
Inbound Marketing is the most effective marketing method for doing business online that has proven over and over again to be a huge success for millions of companies worldwide. What's not to love? Here's a list of 10 stats and facts that will have you falling in love Inbound Marketing all over again.
What’s the most powerful kind of content? The type that gives your audience what they need, exactly when they need it. That sounds great in theory – but how do you actually make it happen?
What makes inbound marketing such a powerful conversion generator? How, exactly, does inbound marketing increase the number of conversions your business can bring in? We’ve broken it out into five key areas to show you precisely how the components of inbound marketing work together to increase your conversions.
It’s one of the most-asked questions about inbound marketing: How long will it take to see results? While the actual answer will vary from client to client, it’s certainly not arbitrary. In fact, there are four key factors at play that will help to determine how long it will take for your business to see the kind of notable results you’re looking for from your investment in inbound marketing.
“Automation” is one of those words that has taken on unnecessarily negative connotations in the online marketing space. That’s because, for many people “Automation” is synonymous with impersonal – or even spammy! In the early days of SEO especially, automation was used to blast out spam and send unwelcome blog comments and e-mails to people who had neither asked for, nor expected them.
Getting started with inbound marketing is an exciting time marked by a flurry of activity. You’ve sourced out an agency, reviewed their rates, gotten your teams onboard and signed the dotted line. You’ve never been more ready to hit the ground running and start earning results!
The New Year is upon us – and like so many others, you may pondering changes you’d like to make for 2014. But have you considered changes you might make to your marketing campaigns? If you’ve picked up some bad habits across 2013, now is a great time to think about breaking them and setting yourself up for the most profitable year in marketing you’ve ever had.
We’ve analyzed dozens of inbound marketing campaigns and found three key changes marketers and business owners could resolve to make:
A question to ponder: Why does your business have a website? Some answers may immediately spring to mind, like, “To help customers learn about our business!” or, “To generate leads and sales!”
And those are good answers. But here’s another question: How is your website actually accomplishing those things?
It’s one of the biggest days for online shopping in the calendar year – and it’s barreling down on us quickly. Cyber Monday is a chance for ecommerce businesses to generate massive sales
People often roll their eyes when they see their neighbors hauling out the Christmas lights in October or bristle at the thought of hearing Christmas songs on the radio in November – but for marketers, preparing for the holidays early is essential.
The climate of the marketing world is changing rapidly. The traditional marketing methods of old are losing ground to the fanfare and excitement of inbound marketing. Why? And can the two work together? Will inbound eventually replace outbound entirely?
To know the answers, we need to begin by looking at how we arrived where we are.