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Lauren Totin

Lauren is the Director of Strategic Operations at Teknicks where she oversees and drives Client Strategy as well as Internal Operations. On her downtime, Lauren enjoys reading lots of books, going on long hikes with her pup, Buddy, and trying out new Paleo recipes.
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Recent Posts

Agility: The Secret to Marketing Success

Posted by Lauren Totin on Sep 13, 2016 11:03:28 AM

Agile_Marketing_Road_Ends.jpg

 

Roadmaps are becoming an obsolete marketing tool as the industry shifts. Testing is becoming simpler and faster, and agility is all the hype.


Prepare for marketing roadmaps to be a thing of the past.

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Topics: Internet Marketing, Marketing Agency, Lead Generation, Agile Marketing

4 Ways Content Marketing Drives Ecommerce Sales

Posted by Lauren Totin on Apr 6, 2015 3:30:00 PM

Sales

Looking to grow your leads, expand your reach and build rapport with your customers? Content marketing is a tool that every ecommerce retailer stands to benefit from. Here, we’ll look at 4 ways content marketing can help you drive more sales.

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Topics: Content Creation, Lead Management, Lead Generation

Information Overload and The Future Of Marketing

Posted by Lauren Totin on Aug 6, 2014 3:19:29 PM

 

Content_Overload

No matter where you look, you’re likely to see a brand name not far away. And no matter what you search for, there’s content on it. Thirty years ago, it was estimated that the average city-dweller was exposed to between 2,000 – 5,000 marketing messages – and that was before the advent of the web as we know it.

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Topics: Content Creation

3 Quick Ways to Calculate Success With Inbound Marketing

Posted by Lauren Totin on May 2, 2014 10:03:00 AM

Victory | 3 Quick Ways To Calculate Success With Inbound Marketing

One of the best things about working with an inbound marketing agency is the ability to dive into the metrics. But because everything you’re doing online can be measured, from tweaking pages for better conversion rates to the traffic earned from that last guest post, sometimes trying to wade your way through the numbers can be a bit daunting.

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Topics: Inbound Marketing, Inbound Marketing Agency

Inbound Marketing: How Much Should You Spend on Content Creation?

Posted by Lauren Totin on Apr 1, 2014 1:51:00 PM

Content Creation | How Much Should You Spend On Content Creation

 

People just love to say “create great content”, don’t they? But far fewer seem to be quite as excited about it when it comes to talking hard numbers. The fact is, any inbound marketing agency will tell you that creating content requires an investment of time or money – and for most busy businesses, cash is the resource they’re most able to part with.

But what should that content creation budget be? It would be tempting to throw out an enormous figure like 50%, but there are so many other content-related costs involved with inbound marketing that put demands on your budget, too.

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation

7 Ways to Know When Your Inbound Marketing Content is Working

Posted by Lauren Totin on Mar 18, 2014 8:56:00 AM

Money | Inbound Marketing Campaign WorkingIt seems like a simple question: How do you know when your inbound marketing campaigns are paying off? The knee-jerk answer, of course, is “When it’s making more money than it’s costing you!” – but that’s rather simplistic. Of course you want to hear the phone ringing off the hook.

But while sales are ultimately the goal, there are several ways you can peek into the data and find out whether or not the money you’ve invested in inbound marketing is doing its job. In fact, in the early days, sales might not be your number one metric!

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation

7 Steps to Developing a Inbound Marketing Roadmap

Posted by Lauren Totin on Mar 6, 2014 9:52:00 AM

Road | 7 Steps To Developing Inbound Marketing Roadmap

When you’re just stepping out with a inbound marketing campaign, it can all feel a bit overwhelming. What needs to be done first? Where should you be directing your attention? Fortunately, there is a systematic approach you can borrow to keep your campaigns progressing, without missing any important elements. 

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation

The Secret Type of Content that Converts the Most Leads

Posted by Lauren Totin on Feb 25, 2014 8:00:00 AM

TheTopSecretKindOfContentThatConvertsTheMostLeads

Everyone could use a few more conversions. In fact, one of the biggest draws to inbound marketing is the opportunity to increase your leads and convert more of your visitors into buyers.

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Topics: Content Creation, Lead Management, Sales Generation

5 Things That Affect the Cost of a Lead Conversion

Posted by Lauren Totin on Feb 18, 2014 10:06:00 AM

Lead Conversions | 5 Things That Affect Cost Of Lead Conversion

Inbound marketing is trumpeted as having one of the lowest costs per lead of any marketing medium – approximately 61% less than outbound leads, on average.

But what actually impacts that cost per lead?

At its simplest, total cost of a lead through inbound marketing is found by calculating your input costs in earning that lead. Sounds simple and straightforward – and it is – but it may help to identify some of the costs that go into inbound marketing that perhaps you haven’t factored in.

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management

10 Statistics That Will Make You Fall In Love With Inbound Marketing

Posted by Lauren Totin on Feb 14, 2014 10:52:00 AM

Valentines Day | Inbound Marketing Statistics


Inbound Marketing is the most effective marketing method for doing business online that has proven over and over again to be a huge success for millions of companies worldwide. What's not to love? Here's a list of 10 stats and facts that will have you falling in love Inbound Marketing all over again.

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How to Create Content for Those at Different Stages of the Sales Funnel

Posted by Lauren Totin on Feb 10, 2014 10:20:00 AM

Content Creation | Create Content For Buyers At Different Stages Of The Funnel

What’s the most powerful kind of content? The type that gives your audience what they need, exactly when they need it. That sounds great in theory – but how do you actually make it happen?

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Topics: Content Creation, Persona Development

5 Ways Inbound Marketing Increases Web Conversions

Posted by Lauren Totin on Feb 6, 2014 1:25:00 PM

Increase Conversions | 5 Ways Inbound Marketing Increases Web Conversions

What makes inbound marketing such a powerful conversion generator? How, exactly, does inbound marketing increase the number of conversions your business can bring in? We’ve broken it out into five key areas to show you precisely how the components of inbound marketing work together to increase your conversions.

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Topics: Usability & Conversion Optimization, Inbound Marketing, Inbound Marketing Agency, Lead Management

How Fast Can You Reach Your Inbound Marketing Goals? 4 Key Factors That Impact Results

Posted by Lauren Totin on Jan 27, 2014 10:28:00 AM

Key to success | Reaching Your Inbound Marketing Marketing Goals

It’s one of the most-asked questions about inbound marketing: How long will it take to see results? While the actual answer will vary from client to client, it’s certainly not arbitrary. In fact, there are four key factors at play that will help to determine how long it will take for your business to see the kind of notable results you’re looking for from your investment in inbound marketing.

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Topics: Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Automated Marketing

What is Marketing Automation and How Can it Make Your Life Easier?

Posted by Lauren Totin on Jan 20, 2014 8:02:00 AM

MarketAuto

 “Automation” is one of those words that has taken on unnecessarily negative connotations in the online marketing space. That’s because, for many people “Automation” is synonymous with impersonal – or even spammy! In the early days of SEO especially, automation was used to blast out spam and send unwelcome blog comments and e-mails to people who had neither asked for, nor expected them.

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Topics: Search Engine Optimization (SEO), Inbound Marketing, Inbound Marketing Agency, Content Creation, Landing Pages, Automated Marketing

Why Your Initial Time Investment in Inbound Matters...

Posted by Lauren Totin on Jan 8, 2014 11:07:00 PM

 Teamwork | Why Your Initial Time Investment Matters

Getting started with inbound marketing is an exciting time marked by a flurry of activity. You’ve sourced out an agency, reviewed their rates, gotten your teams onboard and signed the dotted line. You’ve never been more ready to hit the ground running and start earning results!

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation, Automated Marketing

3 New Years Resolutions That Will Send Traffic Skyrocketing

Posted by Lauren Totin on Jan 1, 2014 3:25:00 PM

Happy_New_Year-2
The New Year is upon us – and like so many others, you may pondering changes you’d like to make for 2014. But have you considered changes you might make to your marketing campaigns? If you’ve picked up some bad habits across 2013, now is a great time to think about breaking them and setting yourself up for the most profitable year in marketing you’ve ever had.

We’ve analyzed dozens of inbound marketing campaigns and found three key changes marketers and business owners could resolve to make:

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Topics: Internet Marketing, Inbound Marketing, Inbound Marketing Agency

4 of the Best Ways to Ramp Up Traffic, Leads, and Sales in 2014

Posted by Lauren Totin on Dec 16, 2013 10:00:00 AM

Funnel

A question to ponder: Why does your business have a website? Some answers may immediately spring to mind, like, “To help customers learn about our business!” or, “To generate leads and sales!”

And those are good answers. But here’s another question: How is your website actually accomplishing those things?

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4 Things Your Business Must Do to Prepare for Cyber Monday

Posted by Lauren Totin on Nov 19, 2013 10:15:00 AM

Cyber Monday | 4 Step Guide To Preparing for Cyber Monday

It’s one of the biggest days for online shopping in the calendar year – and it’s barreling down on us quickly. Cyber Monday is a chance for ecommerce businesses to generate massive sales

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Topics: Paid Search Marketing (PPC), Social Media Marketing, Inbound Marketing

A Marketer’s Guide to Preparing for the Holidays

Posted by Lauren Totin on Nov 12, 2013 10:18:00 AM

Marketer%27s Guide

People often roll their eyes when they see their neighbors hauling out the Christmas lights in October or bristle at the thought of hearing Christmas songs on the radio in November – but for marketers, preparing for the holidays early is essential.

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Topics: Internet Marketing, Social Media Marketing, Inbound Marketing

Inbound, Outbound, and the Future of Marketing

Posted by Lauren Totin on Oct 4, 2013 1:28:00 PM

Traditional Marketing | Inbound, Outbound, and the Future of Marketing

The climate of the marketing world is changing rapidly. The traditional marketing methods of old are losing ground to the fanfare and excitement of inbound marketing. Why? And can the two work together? Will inbound eventually replace outbound entirely?

To know the answers, we need to begin by looking at how we arrived where we are.

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Topics: Internet Marketing, Marketing Agency, Inbound Marketing

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