Lauren Totin

Lauren is the Director of Strategic Operations at Teknicks where she oversees and drives Client Strategy as well as Internal Operations. On her downtime, Lauren enjoys reading lots of books, going on long hikes with her pup, Buddy, and trying out new Paleo recipes.
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Recent Posts

Q4 is Coming: Are You Ready?

Posted by Lauren Totin on Sep 24, 2013 2:33:00 PM

Q4 Checklist | Q4 is Coming: Are You Ready?For many businesses, Q4 is the busiest time of year. It’s a short few mission-critical months when demand spikes, sales explode and not being visible online means losing out on serious revenue.

If you’re planning for Q4 and wondering how to allocate your online marketing budget, here are a few important questions to ask and ways to prepare.

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Topics: Search Engine Optimization (SEO), Paid Search Marketing (PPC), Usability & Conversion Optimization

Internet Marketing in 2013: 5 Questions Answered

Posted by Lauren Totin on Sep 13, 2013 12:14:00 PM

 

Q&A | Internet Marketing in 2013: 5 Questions AnsweredThere’s an awful lot of buzz out there about internet marketing – and a lot of conflicting messages. To cut through the clutter and save you time (and sanity), we’ve answered five of the most pertinent questions that keep being asked about internet marketing in 2013.


1. Is SEO Dead?

No – and it never will be. Like any discipline, SEO has evolved and grown up. What HAS died is the idea that SEO is all about looking for loopholes in the algorithm. Now, it’s about building a solid online brand.

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Topics: Internet Marketing, Search Engine Optimization (SEO)

Are You On Pace to Meet Your Online Marketing Goals?

Posted by Lauren Totin on Jul 1, 2013 4:46:00 PM

On Pace | Are You On Pace To Meet Your 2013 Goals

As the saying goes, time flies when you’re having fun, or spending money, and it’s always a good idea to have some checkpoints to keep from losing track of where you are going.  The same holds true for online marketing and managing your budget to ensure you are getting the most out of your efforts.  So what’s the best way to ensure you’re on track to meet your goals and adjust your efforts along the way?

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Topics: Search Engine Optimization (SEO), Inbound Marketing

3 Building Blocks for a Better Brand

Posted by Lauren Totin on May 31, 2013 4:05:00 PM

Building Blocks | 3 Building Blocks for a Better Brand

Facing the fast-paced online marketing world within a leading Inc. 500 Agency, marketing today begins with branding, what to do and what not to do, and how to stand out from the crowd while achieving your goal. 


Structure

Structure is the cornerstone to any good marketing program in building your brand.  Without it, your brand is whatever people say about you, including your employees, and that can be a very dangerous thing. 

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Topics: Internet Marketing, Marketing Agency

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