Matthew Campion

Matt is the Director of SEO and Analytics at Teknicks. When he's not in the office, he enjoys attending New Jersey Devils hockey games and watching 80's trilogies (specifically Back to the Future).
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Recent Posts

Self-Signed SSL Certificate Won't Work for Google's HTTPS Ranking Signal

Posted by Matthew Campion on Jan 6, 2016 1:24:44 PM

 SSL Certificate Error Affects Google's HTTPS Ranking Signal

Google has announced yet another update regarding the HTTPS ranking signal. They will flag invalid SSL certificates, which would prevent any boost from Google's HTTPS ranking factor.

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Topics: SEO, Security, HTTPS, Indexing

Top 5 Free Google Tools for Digital Marketing

Posted by Matthew Campion on Apr 13, 2015 3:30:00 PM

GoogleTools


There is a large list of free tools for digital marketing that should be used by everyone from beginners to experts in the field. Although Google in particular has released many free tools to help digital marketers, we've listed out the top 5 free Google tools for digital marketing and SEO:

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Topics: Internet Marketing, Marketing Agency, Website Analytics

Top 10 Twitter Accounts To Follow For SEO News

Posted by Matthew Campion on Mar 23, 2015 10:00:00 AM

 

Best_Twitter_Accounts

 

 

According to Twitter, there are 255 million monthly active users on the platform, and a booming 500 million Tweets sent per day. If you rely on Twitter as your source of SEO news and to stay current on industry happenings you need to be hearing from the right people.

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition, Social Media Marketing

A How To Guide: Measuring CTA with Google Analytics

Posted by Matthew Campion on Feb 11, 2015 9:00:00 AM

A How To Guide: Measuring Calls-To-Action with Google Analytics

If you use calls-to-action (CTAs) on your website, chances are that you already understand the importance of measuring your conversions. But have you ever bothered to test the actions that presuppose those conversions?

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Topics: Calls-to-action, Increase Conversions, google, analytics

What’s the Average Conversion Rate of Inbound Marketing?

Posted by Matthew Campion on Jan 21, 2015 4:45:00 PM


Phone | Average Conversion Inbound Marketing

Averages are a funny thing. We’d like to believe they can tell us how we will perform; where in every other area of business we aim to be “above average”, there’s some comfort in knowing that “average” is there – that should we fail to be extraordinary (and that’s what Teknicks really pushes our clients toward) , we can always expect “average”.

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Topics: Inbound Marketing, Inbound Marketing Agency, Increase Conversions

In SEO News: Google’s Latest Pigeon Update Affects Local Rankings

Posted by Matthew Campion on Aug 13, 2014 10:16:00 AM

GoogleUpdate_Pigeon

Last month Google rolled out an update to their local search algorithm, which Search Engine Land has taken to calling the “Pigeon” update. Since last week further changes visible within Google Maps & Google Web search results have surfaced.

According to Search Engine Land, Pigeon aims to improve the relevancy and accuracy of local search results in a manner similar to the ranking signals seen in traditional web search along with search features such as Knowledge Graph, spelling correction and synonyms. Google claims the update has also improved the distance and location ranking parameters.

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Topics: Search Engine Optimization (SEO)

Ebay Suffers Major Revenue Loss From Google Penalty: Could It Happen To You?

Posted by Matthew Campion on Jul 29, 2014 4:06:00 PM

ebay logo | don't let google penalties cost you

Back in May the home of the original internet yard sale, eBay, was hit with a manual penalty by Google which has since cost the company a major loss in revenue.

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Topics: Search Engine Optimization (SEO)

Google Removes Authorship Photos From Search Results

Posted by Matthew Campion on Jul 18, 2014 4:11:28 PM

GoogleAuthorship

Google’s Webmaster Trends Analyst, John Mueller, announced in a Google+ post that Google would be removing the profile photo and Google+ circle count associated with authorship of a webpage from search listings.

 

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

The Ins and Outs of Target Marketing on the Web

Posted by Matthew Campion on Jul 11, 2014 9:09:00 AM

TargetMarketingVideoAd

Where you live, work and play all determine your purchase behaviors. For example, while some people may flock to their favorite gourmet coffee shop to get their morning fix, others are seeking out the lower price and increased accessibility of a cup of coffee from the local convenience store on their daily commute.

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The Future of SEO: Why To Rethink Your Current Strategy

Posted by Matthew Campion on Jun 17, 2014 11:21:00 AM

Future_of_SEO_Content_Marketing


Your business's online presence should be driving traffic to your site, building brand awareness,  and generating and nurturing leads. While many people think the best way to generate traffic is through SEO, a more effective method is through content marketing.

Content marketing is a marketing methodology that focuses on the audience and message, rather than keywords. Traditional SEO (search engine optimization) emphasizes the keywords and their placement, which often results in stilted and awkward language.

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Topics: Search Engine Optimization (SEO), Content Creation

Google Analytics Summit 2014: Data in Action Recap

Posted by Matthew Campion on Jun 5, 2014 9:27:00 AM

GA Summit | Google Analytics Summit 2014As a Google Analytics Certified Partner, Teknicks was able to attend the Google Analytics annual summit for 2014. The annual summit allows for Google Analytics Certified Partners, premium customers, and developers to meet in the Bay Area to learn about upcoming features for Google Analytics, as well as provide direct feedback to Google Analytics leadership and engineers. Year after year, like-minded individuals shape the analytics industry at this conference. As Analytics Director at Teknicks, I was the lucky attendee.

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Topics: Website Analytics

How Should Inbound Marketing Projections be Determined?

Posted by Matthew Campion on May 9, 2014 10:40:08 AM

 

MarketingProjections

Goal setting in inbound marketing can sometimes feel like throwing darts in the dark. There are a ton of variables at play – how successful will your content be? How big of a market can you reach? Will sharing and earned media take off – or chug along?

That said, setting projections is critical – not only for proving that inbound marketing can bring in an ROI, but also because you want to be able to plan out your budgeting, predict possible income and map out the impact you expect your efforts to have down the line.

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Topics: Inbound Marketing, Inbound Marketing Agency

Google’s Matt Cutts on SEO Myths: The Answers You Always Wanted To Know

Posted by Matthew Campion on Apr 29, 2014 2:17:00 PM

Cutts Video | Googles Matt Cutts on SEO Myths

In a recent video from Matt Cutts, Google’s head of search spam, Matt talks about the biggest SEO myths that are out today.

Cutts forms his response to this question: What are some of the biggest SEO myths you see still being repeated (either at conferences, or in blogs…etc.)

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Topics: Search Engine Optimization (SEO), Link Building & Acquisition

7 Brilliant Ideas For Increasing Web Lead Conversions

Posted by Matthew Campion on Feb 28, 2014 9:45:00 AM

 

 Lighbulb | 7 brilliant ideas for increasing web converions

Looking for ways to up your leads? As an inbound marketing agency, we've discovered some secrets for finding opportunities to give those conversion numbers a bump for the better.

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Topics: Usability & Conversion Optimization, Lead Management, Lead Generation

Website Conversion Optimization: When To Expect Results

Posted by Matthew Campion on Feb 11, 2014 9:15:00 AM

Conversion Process | 3 Reasons why the conversion process can require patience

How long should it take to see results from a conversion rate optimization effort? And when will inbound marketing start yielding those same stronger conversions? It can be a touchy subject – but for companies waffling over whether or not to spend money on CRO and inbound, it’s an important one to address.

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Topics: Usability & Conversion Optimization, Inbound Marketing, Inbound Marketing Agency

Google's Change In Search Algorithm: Why You Should Rethink Your Content Strategy

Posted by Matthew Campion on Jan 22, 2014 8:00:00 AM

The_Future_Of_SEO__Google

For over three years now, new google algorithms are responsible for companies losing data surrounding how people interact with their website - data that helps them make better marketing decisions.

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Topics: Search Engine Optimization (SEO), Keyword Data

Black Hat SEO: The Scariest Techniques and Tactics Used Everyday

Posted by Matthew Campion on Oct 30, 2013 9:00:00 AM

Halloween | BlackHat SEO

Spoken of in whispers across the online world, there exists a society of shadowy SEO’s known as “Black Hats."

These are the rule-breakers, the SEOs who laugh in the face of Google’s “Terms of Service” and believe in one thing and one thing only

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7 Huge Reasons to Include Video in Your Online Marketing

Posted by Matthew Campion on Oct 22, 2013 2:39:00 PM

YashiImage

Seen any good movies lately? What about online videos? Whether it’s explainer videos, advertisements, product videos or pure entertainment, watching video online has become a ubiquitous activity that your businesses should be tapping into.

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Topics: Internet Marketing, Marketing Agency

How To Create Landing Pages That Will Increase Your Conversion Rate

Posted by Matthew Campion on Oct 15, 2013 1:26:00 PM

Cheetah | Make Your Landing Pages Convert Faster Than a Cheetah on Steroids

High-converting landing pages don’t happen by happy accident – there’s a careful science and a well-established list of best practices than can help push your conversions over the top.

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Topics: Marketing Agency, Inbound Marketing

The Mobile Web At War: Mobile Apps or Search Engines?

Posted by Matthew Campion on Oct 8, 2013 1:29:00 PM

Mobile Apps Image | The Mobile Web At War: Mobile Apps or Search Engines?

In recent days, much speculation has been made regarding the place of apps and searchengines in the mobile marketing ecosystem. Some have argued that mobile apps from companies like Yelp, Amazon, Kayak and eBay will take a serious bite out of Google’s market share and profits.

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Topics: Website Analytics

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