Matthew Campion

Matt is the Director of SEO and Analytics at Teknicks. When he's not in the office, he enjoys attending New Jersey Devils hockey games and watching 80's trilogies (specifically Back to the Future).
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Recent Posts

Google Algorithm Updates That Changed SEO Forever

Posted by Matthew Campion on Oct 2, 2013 1:27:00 PM

Google Update | Google Algorithm Updates That Changed SEO Forever

The search engine we all know and love has made an awful lot of changes over the past 5 years – some huge and announced, others small and subtle. Some would change the way we think about content, while others would drastically change how link building services were offered by SEO’s.

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Topics: Search Engine Optimization (SEO), Website Analytics, Link Building & Acquisition

Google Hummingbird’s Algorithm: What You Need To Know

Posted by Matthew Campion on Sep 30, 2013 12:19:00 PM

Google Hummingbird’s Algorithm | Google Hummingbird’s Algorithm: What You Need To Know


Chances are you’ve seen an article announcing Google’s algorithm update and how it impacts 90% of all searches. This stat has raised alarm for many internet marketers, however, this is just an example of sensational writing and for those “in the know”, this really isn’t any cause for alarm. Google quietly updates its algorithm 500+ times a year, rarely announcing or naming the update.

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Topics: Internet Marketing, Search Engine Optimization (SEO)

The Value of #1 Ranking on Google

Posted by Matthew Campion on Sep 27, 2013 3:04:00 PM

Climbing to the top of a ladder | The Value of #1 Ranking on GoogleWe are always hearing about how important SEO is in today's online-driven world, whether it's optimization for a toe band-aid company, professional athlete's clothing line, or an internet marketing firm. Proper search engine optimization can definitely impact a website's ranking on search results lists, and if you don't believe it's true, use Google to look up the word "cat."  While the top two results bounce back and forth quite a bit, one is for the Wikipedia entry for domestic and feral felines and the other is for the heavy-equipment company, Caterpillar.

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Hypertargeting for PPC Success: Mobile Device Targeting

Posted by Matthew Campion on Sep 20, 2013 12:58:00 PM

Woman and Man on Mobile Phone | Hypertargeting for PPC Success: Mobile Device TargetingRecently Google updated all AdWords campaigns to enhanced campaigns with many new features features. The big transition here is that you will need to review your site’s mobile traffic and determine if it’s profitable to launch mobile-targeted PPC ads.  First you need to review your analytics data and determine that mobile traffic is strong and your site is mobile friendly. If it is, you are ready for mobile targeting!  Below we’ve listed the most important features of device targeting and what you need to implement in order to be successful with the new enhanced campaign features.

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Topics: Paid Search Marketing (PPC)

How 9/11 Changed Google Forever

Posted by Matthew Campion on Sep 11, 2013 9:34:00 AM

Googe_News_911Today, Google is a go-to source for news and current events, whether searching for information about an international crisis or the score of your local football game. Finding information on current events is so simple that we often take it for granted - but that wasn’t always the case.

When the terrorist attacks struck September 11th, 2001, it became readily apparent that Google was ill-equipped to serve their users with news information in their urgent time of need. Prior to 9/11, Google had no infrastructure or plan in place for delivering news and current events.

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Topics: Internet Marketing, Marketing Agency, Web Design & Development

The Mobile Marketing Shift: How Big Is It Really?

Posted by Matthew Campion on Sep 10, 2013 10:46:00 AM

Mobile Marketing | The Mobile Marketing Shift: How Big Is It Really?These days mobile is one of the biggest buzz words when it comes to online marketing, which begs the question, how big is it really?  As more and more people use their mobile devices to access the web, marketers are seeing a shift in traffic to their website from desktop to mobile.  So what does all of this really mean? 

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Topics: Internet Marketing, Marketing Agency, Search Engine Optimization (SEO)

How To Increase Conversions: Website Usability Checklist

Posted by Matthew Campion on Jul 29, 2013 11:20:00 AM

Website Infographic | Usability Checklist

When optimizing a site for user experience, it is important to keep in mind these basic best practices to increase your conversion rate:

1.) Any professional web design team will tell you to make sure that the text should be easy to read and browser-friendly. Even though the fancy fonts may look cool, they are going to be hard to read and deter the user from reading your content.

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Topics: Web Design & Development, Usability & Conversion Optimization

How To Set Up Google Analytics To Measure Your Brand

Posted by Matthew Campion on Jul 24, 2013 10:02:00 AM

Analytics Certified Partner | How To Set Up Google Analytics

Whether your company has existed for several years or you’re just starting out, it is important to constantly build up your brand awareness and measure your branding efforts to see what is working and what is not working in your website analytics. One way to measure your brand is separating your site traffic into “branded” and “non-branded” categories within Google Analytics.

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Topics: Website Analytics

Is SEO worth the investment?

Posted by Matthew Campion on Jul 15, 2013 4:45:00 PM

Scrabble Game - Future Investing | Is SEO worth the investment?

SEO has become one of the central staples of internet marketing techniques because of the massive traffic yields, authority gains, conversion potential, and ultimately, high returns on investment (ROI). High organic rankings in search build authority through repeated long term exposure to traffic. As a long term investment, SEO is unmatched, because it keeps working for a company once optimization is done.

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Topics: Internet Marketing, Search Engine Optimization (SEO)

Google Webmaster Tools 101

Posted by Matthew Campion on Jun 17, 2013 11:21:00 AM

Google Webmaster Tools | Google Webmaster Tools 101

Improving your site’s visibility is a crucial first step to online marketing. Before you can engage prospects and ask them to buy a product or follow your brand, they should be able to access your website through any device anywhere, anytime.

The point is, your website should be running smoothly 24/7 and you should have the proper URLs indexed in search engines. It’s your job as a webmaster to "tune up" your website. There are many tools, both free and premium, that let you fix problems and improve overall site visibility, however, none of them can match Google’s very own Webmaster Tools.

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Monetizing Social Media using Google Analytics

Posted by Matthew Campion on May 27, 2013 10:49:00 AM

ga

The social network has become a force to reckon with in building marketing communities, brand management and lead generation, and this precipitated by the ever increasing fact that each business that has an objective for growth needs a social presence. In fact, according to Social Media Times, over 90% of their surveyed small and medium businesses have a social presence.

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Topics: Website Analytics, Social Media Marketing

Determining Statistical Significance in New Campaigns

Posted by Matthew Campion on May 2, 2013 11:13:00 AM

Questions | Statistical Significance

What is important about statistical significance?

In search marketing, we rely on captured data to guide us in our decision making.  Based on key performance indicators (KPI’s) such as click through rate (CTR), conversion volume, conversion rate, cost per order or acquisition (CPO/CPA), and return on ad spend or investment (ROAS/ROI),  we gauge the overall success of a paid search program against that program’s goals.  Usually in e-commerce that is driving sales, revenue, and return.

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