Link prospecting is a necessary part of a link building campaign. It’s essentially the first step, a huge step, in starting your link building process. So, it’s important that you go into this step with the knowledge needed to be successful in your research.

If you aren’t already familiar with Buzzstream, it is a very useful link building tool that will help you through all stages of the outreach process.  From collecting prospects and their contact information to conducting your outreach, Buzzstream is there to help speed up the process by keeping you organized and making it just a little less tedious.  Below I will go through five reasons why Buzzstream is one of the most helpful tools you can use to run a successful link building campaign.