Link acquisition is an important part of any website’s online optimization plan.  With the recent emphasis Google and the other search engines have placed on high quality, relevant links, many companies face the challenge of determining whether link acquisition should be done through an in house team or be outsourced to an expert agency.  When determining what works for your company’s business goals and budget, it’s important to take into consideration several factors that can make or break your link acquisition program.  From the time it takes to build a quality backlink network, to understanding the algorithm updates, managing and mitigating the risks, and everything else in between, this eBook will help you understand what is right for you.

After working with clients for over 9 years to develop successful link acquisition programs, we've found that agencies provide several values that go beyond the role of an in-house employee. We cover all of these benefits and more in our ebook In House vs. Agency Link Acquisition. Click below to get the full read and decide for yourself if you need to outsource your link acquisition efforts. We're here to help!