Jan 23, 2014 3:03:00 PM

4 Tools To Have Your Content Looking Better Than Justin Bieber's Mugshot

Posted by Laura Halliwell

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Justin Beiber Mugshot | 4 Tools For Awesome Visual Content


Content is king. I know it, and unless you've been camping out on the top of Mt.Everest with Beats headphones on, you know it. But what you might not be aware of is just how powerful visual content can be for your brand. How powerful are we talking? According to Simply Measured, just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement.

Marketers who embrace visual content are seeing huge returns: more readers, leads, customers, and last but certainly not least, revenue. Just take the notorious Justin Bieber for example, he embraced the mortifying experience of a mug shot and turned it into a full-fledged photo shoot - talk about embracing visual content!

Below you'll find a list of a few of our favorite tools to use to create some incredible-looking content.

1.) PlaceIt.net

PlaceIt allows you to upload a specific image onto templated images of phones, tablets, and laptops that people are interacting with. Better yet- it's free. The tool is able to alter the image to make it look natural with the angle of the device's screen.

Here's an example of an image I created using a screenshot from the Teknicks blog:



(Insert Staples ' That Was Easy' button here)

2.) HubSpot's Free Stock Photos

Buying stock images can be a pain. Spending time searching for the perfect image to fit your blog post or eBook can be a huge waste of your time. HubSpot provides a bank of free images that are at your disposal. Bonus: You don't have to worry about whether or not you need to cite an image. Kudos, HubSpot.



3.) Canva

Canva offers a bank of pre-made templates and assets that you are able to make edits to while also adding your own imagery. This application lives in your browser, and is a quick and simple way to make graphics for those who aren't Photoshop saavy.  It is free to use, however, you can pay a dollar to remove the watermark which appears on all free imagery.


4.) DaFont

DaFont offers a library of freely downloadable fonts. This site features almost 7,500 fonts that are uploaded by various users worldwide. The site navigation is simple, easy to use, and can add some quick eye-candy to your blog post.



If you're looking to boost your engagement try adding a little pizazz to your posts. People will respond better to visual information than the plain ol' text. Your readers will thank you for it.

What are your favorite tools for creating visual content? Share the ways that  visual content has boosted your marketing in the comments!



Topics: Usability & Conversion Optimization, Content Creation, Blogging, Branding

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