Jan 21, 2014 1:57:00 PM

In Link Building News: Are Guest Blogging Strategies Officially Done?

Posted by Jeanine Krzyzanowski

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Kevin McCallister | Matt Cutts Guest Blogging

Is guest blogging for link building officially over?

In a blog post released yesterday, Matt Cutts, head of Google spam team, made it very clear that guest blog posting has gotten too spammy over time.

Matt Cutts followed up with a statement clarifying what constitutes as guest blogging and weighed in on the importance of quality link building strategies:

“There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”   

No, guest blogging is not over, but if you are building links in a way that violates Google’s guidelines – you should be concerned. As always, it is so important to make sure you are avoiding common SEO mistakes and adhering to white-hat practices. To learn more about creating content that will both attract your audience and rank within Google, read this post about the only content that works.



Topics: Search Engine Optimization (SEO), Link Building & Acquisition, Blogging

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