May 7, 2014 11:43:49 AM
In Link Building News: Will Backlinks Lose Their Importance in Ranking?
Posted by Jeanine Krzyzanowski
Matt Cutts released another video today on Google Webmasters YouTube in response to the following question:
Will backlinks lose their importance in ranking?
He stated how backlinks still have many years left and will continue to matter. According to Cutts back in February, "excluding backlink relevancy resulted in much worse search quality and backlink relevance still really helps in terms of making sure we return the best, most relevant, most topical set of search results”.
Overtime backlinks may become less important, as Google is getting better at understanding actual language and moving towards conversational search, but this is years and years away. Backlinks are still incredibly important and should always be included within any online marketing strategy.
Are you currently executing a link building strategy? Contact us today and our link building experts can get started immediately.

Posts by Topic
- Internet Marketing (48)
- Search Engine Optimization (SEO) (46)
- Marketing Agency (44)
- SEO (36)
- Content Creation (35)
- Inbound Marketing (35)
- Link Building & Acquisition (33)
- Inbound Marketing Agency (32)
- Website Analytics (15)
- Usability & Conversion Optimization (11)
- google (11)
- Lead Management (10)
- Paid Search Marketing (PPC) (10)
- Blogging (8)
- Content Marketing (7)
- Social Media Marketing (7)
- Lead Generation (6)
- marketing research (6)
- Automated Marketing (5)
- Increase Conversions (5)
- Marketing Data (5)
- Sales Generation (5)
- Social Media (5)
- Web Design & Development (5)
- Advertising (4)
- Amazon (4)
- Marketing (4)
- Digital Marketing (3)
- Ecommerce (3)
- HTTPS (3)
- Keyword Data (3)
- Landing Pages (3)
- Persona Development (3)
- Voice Search Optimization (3)
- instagram (3)
- Agile Marketing (2)
- Branding (2)
- Creativity (2)
- Design (2)
- Growth Hacking (2)
- Indexing (2)
- Local SEO (2)
- PPC (2)
- Public Relations (2)
- Security (2)
- UX (2)
- online marketing (2)
- tools (2)
- AMP (1)
- Accelerated Mobile Pages (1)
- Apple (1)
- Calls-to-action (1)
- Email Marketing (1)
- Facebook (1)
- Google Penalty (1)
- Link Removal (1)
- Manual Action (1)
- Marketing Automation (1)
- Mobile Marketing (1)
- NJ SEO (1)
- Native Apps (1)
- PWA (1)
- Panda (1)
- Penguin, (1)
- SEO Agency (1)
- Voice Apps (1)
- Voice Search Optimization (VSO) (1)
- Windows Cortana (1)
- YMYL (1)
- analytics (1)
- instagram ads (1)
- productivity (1)