Matt Cutts released another video today on Google Webmasters YouTube in response to the following question:

Will backlinks lose their importance in ranking?

He stated how backlinks still have many years left and will continue to matter. According to Cutts back in February, "excluding backlink relevancy resulted in much worse search quality and backlink relevance still really helps in terms of making sure we return the best, most relevant, most topical set of search results”.

Overtime backlinks may become less important, as Google is getting better at understanding actual language and moving towards conversational search, but this is years and years away. Backlinks are still incredibly important and should always be included within any online marketing strategy.

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