The following results are from a survey that we conducted to understand if and how voice enabled devices can play a role in the customer journey for home buyers. Our client is the largest home builder in America and is always thirsty for data that can help them make smarter marketing and business decisions.
We also wanted to propose a voice app idea to the targeted audience and understand how they felt about the emerging technology concept.
We'll show you how we used the survey to not only validate the idea, but to start identifying potential features and functionalities of the voice app.
Lastly, we'll show you how we also used the survey results to create new content ideas that are more likely to resonate with our clients' audience.
Amazon is the SEO giant but when it comes to organic search there are creative ways you can go toe-to-toe and win.
According to a recent Washington Post article, one company accounted for roughly half of all online retail sales as of 2018. Say it with me: Amazon. Unfortunately for smaller merchants,
Full disclosure, I think Amazon is the best retailer, period, but I didn't always feel that way. And I am not just saying that because Teknicks works with them. I honestly have a wonderful experience shopping on Amazon, primarily through the app.
Voice Search Optimization (VSO) is an approach focused on maximizing the number of visitors to a website or app by improving the visibility and suggestion rate (or recommendation rate) in voice search results. In general, the more often a site or app is suggested and the higher it is ranked among the recommendations, the more traffic it will receive. VSO can be applied to several voice search protocols including but not limited to Google, Amazon, Siri, and Windows Cortana.