A blog isn’t just a nice addition to an organization’s online presence. It’s a must-have—a familiar and expected interface to engage your brand, with more flexibility and innovation than many traditional marketing formats.
Topics: SEO, Content Marketing, Content Creation, Blogging
If you’re working in the marketing field, you probably assume executives favor outbound marketing over inbound marketing.
It’s time to stop assuming and get down to the facts. The annual Hubspot Sales and Marketing Report was released and found that senior executives may be more open to inbound marketing than you think.
Topics: Internet Marketing, Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, SEO, Blogging, PPC, Marketing Automation, Ecommerce, Marketing Data, Automated Marketing, Lead Generation, Increase Conversions
So you decided to take the plunge and start blogging about your passions. Good for you! You may have thought it would be a piece of cake setting up a blog and churning out some awesome content that would lead to tons of revenue in no time, right?! So what happened? You set everything up and waited just to realize that your blog isn’t bringing in the cash flow you’d hoped.
Topics: Content Creation, Blogging, Email Marketing, Advertising, Ecommerce, Sales Generation
If you're looking for some new tools to simplify your blogging, here's a select assortment of tools that will help make the blogging process quicker, easier, and may even add a pinch of fun along the way.
Topics: Content Creation, Blogging
How do agencies quote the cost of inbound marketing? Is it arbitrary – or a rough guess? One of the stickiest conversations to be had when debating an investment in inbound marketing is the price point. And while inbound marketing has been shown time and time again to yield a better ROI than other marketing options, questions about how the price of the service is determined are among the most asked.
They’re fair questions, too – there’s no shame to be had in wanting to know how the agency decides on the quoted cost.
Topics: Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Blogging
Content is king. I know it, and unless you've been camping out on the top of Mt.Everest with Beats headphones on, you know it. But what you might not be aware of is just how powerful visual content can be for your brand. How powerful are we talking
Topics: Usability & Conversion Optimization, Content Creation, Blogging, Branding
Is guest blogging for link building officially over?
In a blog post released yesterday, Matt Cutts, head of Google spam team, made it very clear that guest blog posting has gotten too spammy over time.
Matt Cutts followed up with a statement clarifying what constitutes as guest blogging and weighed in on the importance of quality link building strategies:
Topics: Search Engine Optimization (SEO), Link Building & Acquisition, Blogging
What is Marketing Automation and how should you use it? With content marketing buzzwords on the rise, this has been a hot topic of conversation.
HubSpot came out with a step-by-step blog post on why and how you should use marketing automation to complement your efforts.
Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation, Blogging, Automated Marketing
