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Brand Positioning Example: Features, Advantages, and Benefits

Posted by Nick Chasinov on Oct 27, 2015 9:46:44 AM

Think about the last purchase you made. What were the features, advantages, and benefits of the specific product or brand that you selected? We took a look at a few popular brands in differenct verticals and considered the positioning of the product in the market. Did their positionings match our responses? Find out!

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Topics: Branding, Advertising, Public Relations, Marketing Data

4 Tools To Have Your Content Looking Better Than Justin Bieber's Mugshot

Posted by Laura Halliwell on Jan 23, 2014 3:03:00 PM

Justin Beiber Mugshot | 4 Tools For Awesome Visual Content

 

Content is king. I know it, and unless you've been camping out on the top of Mt.Everest with Beats headphones on, you know it. But what you might not be aware of is just how powerful visual content can be for your brand. How powerful are we talking? According to Simply Measured, just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement.

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Topics: Usability & Conversion Optimization, Content Creation, Blogging, Branding

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