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8 Keys to Maximizing Your Blog’s Potential

Posted by Nick Chasinov on Mar 7, 2017 9:25:34 AM

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A blog isn’t just a nice addition to an organization’s online presence. It’s a must-have—a familiar and expected interface to engage your brand, with more flexibility and innovation than many traditional marketing formats.

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Topics: Content Creation, SEO, Blogging, Content Marketing

4 Tools to Launch a Winning Content Strategy

Posted by Nick Chasinov on Feb 28, 2017 10:24:39 AM

4 Tools to Launch a Winning Content Strategy
 

Content marketing is nothing new. The first commercial website started back in 1993, so we’ve had nearly a quarter of a century to refine its application. That’s why it’s so surprising that of the 86 percent of marketers using content marketing, only 32 percent find it effective.

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Topics: Content Creation, SEO, Content Marketing

A Simple Guide to Blog Post Optimization for Content Marketers

Posted by Erica Gusk on Sep 1, 2016 4:28:55 PM

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 Search engine optimization is essential for marketers. That’s why optimizing your blog post is a MUST. You are making it easy for users and search engine robots to comprehend your page thus improving your search engine rankings.

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Topics: Content Creation, SEO, Content Marketing

PR vs. Content Marketing: What’s the Difference?

Posted by Victoria Petrucha on Apr 12, 2016 7:30:00 AM

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Are you ready to learn the difference between PR and Content Marketing?

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Topics: Content Creation, Content Marketing

Google Reveals Top 3 Ranking Factors

Posted by Victoria Petrucha on Apr 8, 2016 8:27:43 PM

In a recent Q&A, Andrey Lipattsev, a Search Quality Senior Strategist at Google revealed Google’s top three search ranking factors. 

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Topics: Link Building & Acquisition, Content Creation, google

33 Content Marketing Stats That Every Marketer Must Know in 2016

Posted by Jeanine Krzyzanowski on Feb 10, 2016 3:47:55 PM

Continuing to grow each year, content marketing is here to stay. Content marketing is defined as:


“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,

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Topics: Content Creation, Content Marketing

Google Now Indexing HTTPS Over HTTP By Default

Posted by Nick Chasinov on Dec 29, 2015 10:41:12 AM

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     Security is a top priority at Google. In 2014, Google announced a slight ranking boost to HTTPS URLs in the SERPs. Although the industry is divided if this really made a difference for SEO and is worth the investment,

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Topics: Website Analytics, Content Creation, SEO, Security, HTTPS, Indexing

Your Marketing Executive May Be More Open To Inbound Marketing Than You Think

Posted by Victoria Petrucha on Oct 13, 2015 9:00:00 AM

 

If you’re working in the marketing field, you probably assume executives favor outbound marketing over inbound marketing.

It’s time to stop assuming and get down to the facts. The annual Hubspot Sales and Marketing Report was released and found that senior executives may be more open to inbound marketing than you think. 

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Topics: Internet Marketing, Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, SEO, Blogging, PPC, Marketing Automation, Ecommerce, Marketing Data, Automated Marketing, Lead Generation, Increase Conversions

7 Ways to Turn your Blog into Cash Flow

Posted by Teknicks on Jun 1, 2015 3:30:00 PM

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So you decided to take the plunge and start blogging about your passions. Good for you! You may have thought it would be a piece of cake setting up a blog and churning out some awesome content that would lead to tons of revenue in no time, right?! So what happened? You set everything up and waited just to realize that your blog isn’t bringing in the cash flow you’d hoped.

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Topics: Content Creation, Blogging, Email Marketing, Advertising, Ecommerce, Sales Generation

4 Ways Content Marketing Drives Ecommerce Sales

Posted by Lauren Totin on Apr 6, 2015 3:30:00 PM

Sales

Looking to grow your leads, expand your reach and build rapport with your customers? Content marketing is a tool that every ecommerce retailer stands to benefit from. Here, we’ll look at 4 ways content marketing can help you drive more sales.

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Topics: Content Creation, Lead Management, Lead Generation

Top 25 Inspirational Quotes From Marketing Experts

Posted by Lauren Bogosian on Jan 27, 2015 11:50:00 AM

Quote | 25 Inspirational Marketing Quotes

Here's our handpicked collection of quotes from industry thought leaders that we hope encourage and motivate you. Whether you are in dire need of some encouragement or want to save this post for a rainy day, we hope this post gets you up and at 'em! 

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Topics: Marketing Agency, Content Creation

Information Overload and The Future Of Marketing

Posted by Lauren Totin on Aug 6, 2014 3:19:29 PM

 

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No matter where you look, you’re likely to see a brand name not far away. And no matter what you search for, there’s content on it. Thirty years ago, it was estimated that the average city-dweller was exposed to between 2,000 – 5,000 marketing messages – and that was before the advent of the web as we know it.

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Topics: Content Creation

In Link Building News: How Can Content Be Ranked If There Aren't Many Links To It?

Posted by Jeanine Krzyzanowski on Jul 10, 2014 11:40:00 AM

Matt_Cutts | Google_Webmaster_Help

Matt Cutts, Google’s head of search spam, released another video on Google Webmasters YouTube to answer the following question:

“How can content be ranked if there aren't many links to it?

 

How Your Content Ranks

Cutts explains that the process by which Google judges content without many pages linking to it, is similar to how search engines worked in the days before SEO and link building: “You’re pretty much judging based on the text on the page at that point.”

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Topics: Link Building & Acquisition, Content Creation

The Future of SEO: Why To Rethink Your Current Strategy

Posted by Matthew Campion on Jun 17, 2014 11:21:00 AM

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Your business's online presence should be driving traffic to your site, building brand awareness,  and generating and nurturing leads. While many people think the best way to generate traffic is through SEO, a more effective method is through content marketing.

Content marketing is a marketing methodology that focuses on the audience and message, rather than keywords. Traditional SEO (search engine optimization) emphasizes the keywords and their placement, which often results in stilted and awkward language.

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Topics: Search Engine Optimization (SEO), Content Creation

How To Optimize Content: 4 SEO Tips That You Need To Know

Posted by Katie Glebinski on May 30, 2014 2:51:17 PM

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"Search engine optimization" is far more than just a buzzword. With more customers looking for products and services online (especially using smartphones), you simply aren't going to reach your market if search engines can't find you. Here are tips for search engine optimization.

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Topics: Search Engine Optimization (SEO), Content Creation

6 Blogging Tools That Are Better Than George Clooney's Love Life

Posted by Laura Halliwell on Apr 25, 2014 11:42:00 AM

Blogging Tools | 5 Blogging Tools That Are Better Than George Clooney's Love Life

If you're looking for some new tools to simplify your blogging, here's a select assortment of tools that will help make the blogging process quicker, easier, and may even add a pinch of fun along the way.

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Topics: Content Creation, Blogging

Should You Be Using Video Advertising To Boost Your Content?

Posted by Teknicks on Apr 9, 2014 8:57:00 AM

Video | Should Be Using Video To Boost Content

Ok, you started a new blog, you're publishing awesome content a few times a week,yet no one seems to notice. Now what?

How To Get Your Blog Found

Did you know that by appealing to the visual experience by adding online video to your content marketing strategies can increase your page rank, and inbound traffic referrals? More importantly online video increases consumer trust in your product offering by 27% vs. just text and images alone. Tweet This

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Topics: Content Creation, Increase Conversions

Inbound Marketing: How Much Should You Spend on Content Creation?

Posted by Lauren Totin on Apr 1, 2014 1:51:00 PM

Content Creation | How Much Should You Spend On Content Creation

 

People just love to say “create great content”, don’t they? But far fewer seem to be quite as excited about it when it comes to talking hard numbers. The fact is, any inbound marketing agency will tell you that creating content requires an investment of time or money – and for most busy businesses, cash is the resource they’re most able to part with.

But what should that content creation budget be? It would be tempting to throw out an enormous figure like 50%, but there are so many other content-related costs involved with inbound marketing that put demands on your budget, too.

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation

Twitter and LinkedIn Unveil Brand New Features

Posted by Lauren Bogosian on Mar 27, 2014 5:21:00 PM

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Topics: Marketing Agency, Content Creation, Social Media

7 Ways to Know When Your Inbound Marketing Content is Working

Posted by Lauren Totin on Mar 18, 2014 8:56:00 AM

Money | Inbound Marketing Campaign WorkingIt seems like a simple question: How do you know when your inbound marketing campaigns are paying off? The knee-jerk answer, of course, is “When it’s making more money than it’s costing you!” – but that’s rather simplistic. Of course you want to hear the phone ringing off the hook.

But while sales are ultimately the goal, there are several ways you can peek into the data and find out whether or not the money you’ve invested in inbound marketing is doing its job. In fact, in the early days, sales might not be your number one metric!

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation

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