A blog isn’t just a nice addition to an organization’s online presence. It’s a must-have—a familiar and expected interface to engage your brand, with more flexibility and innovation than many traditional marketing formats.
Content marketing is nothing new. The first commercial website started back in 1993, so we’ve had nearly a quarter of a century to refine its application. That’s why it’s so surprising that of the 86 percent of marketers using content marketing, only 32 percent find it effective.
Search engine optimization is essential for marketers. That’s why optimizing your blog post is a MUST. You are making it easy for users and search engine robots to comprehend your page thus improving your search engine rankings.
Are you ready to learn the difference between PR and Content Marketing?
In a recent Q&A, Andrey Lipattsev, a Search Quality Senior Strategist at Google revealed Google’s top three search ranking factors.
Continuing to grow each year, content marketing is here to stay. Content marketing is defined as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,
Security is a top priority at Google. In 2014, Google announced a slight ranking boost to HTTPS URLs in the SERPs. Although the industry is divided if this really made a difference for SEO and is worth the investment,
If you’re working in the marketing field, you probably assume executives favor outbound marketing over inbound marketing.
It’s time to stop assuming and get down to the facts. The annual Hubspot Sales and Marketing Report was released and found that senior executives may be more open to inbound marketing than you think.
Topics: Internet Marketing, Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, SEO, Blogging, PPC, Marketing Automation, Ecommerce, Marketing Data, Automated Marketing, Lead Generation, Increase Conversions
So you decided to take the plunge and start blogging about your passions. Good for you! You may have thought it would be a piece of cake setting up a blog and churning out some awesome content that would lead to tons of revenue in no time, right?! So what happened? You set everything up and waited just to realize that your blog isn’t bringing in the cash flow you’d hoped.
Looking to grow your leads, expand your reach and build rapport with your customers? Content marketing is a tool that every ecommerce retailer stands to benefit from. Here, we’ll look at 4 ways content marketing can help you drive more sales.
Here's our handpicked collection of quotes from industry thought leaders that we hope encourage and motivate you. Whether you are in dire need of some encouragement or want to save this post for a rainy day, we hope this post gets you up and at 'em!
No matter where you look, you’re likely to see a brand name not far away. And no matter what you search for, there’s content on it. Thirty years ago, it was estimated that the average city-dweller was exposed to between 2,000 – 5,000 marketing messages – and that was before the advent of the web as we know it.
Topics: Content Creation
“How can content be ranked if there aren't many links to it?
How Your Content Ranks
Cutts explains that the process by which Google judges content without many pages linking to it, is similar to how search engines worked in the days before SEO and link building: “You’re pretty much judging based on the text on the page at that point.”
Your business's online presence should be driving traffic to your site, building brand awareness, and generating and nurturing leads. While many people think the best way to generate traffic is through SEO, a more effective method is through content marketing.
Content marketing is a marketing methodology that focuses on the audience and message, rather than keywords. Traditional SEO (search engine optimization) emphasizes the keywords and their placement, which often results in stilted and awkward language.
"Search engine optimization" is far more than just a buzzword. With more customers looking for products and services online (especially using smartphones), you simply aren't going to reach your market if search engines can't find you. Here are tips for search engine optimization.
If you're looking for some new tools to simplify your blogging, here's a select assortment of tools that will help make the blogging process quicker, easier, and may even add a pinch of fun along the way.
Ok, you started a new blog, you're publishing awesome content a few times a week,yet no one seems to notice. Now what?
How To Get Your Blog Found
Did you know that by appealing to the visual experience by adding online video to your content marketing strategies can increase your page rank, and inbound traffic referrals? More importantly online video increases consumer trust in your product offering by 27% vs. just text and images alone. Tweet This
People just love to say “create great content”, don’t they? But far fewer seem to be quite as excited about it when it comes to talking hard numbers. The fact is, any inbound marketing agency will tell you that creating content requires an investment of time or money – and for most busy businesses, cash is the resource they’re most able to part with.
But what should that content creation budget be? It would be tempting to throw out an enormous figure like 50%, but there are so many other content-related costs involved with inbound marketing that put demands on your budget, too.
It seems like a simple question: How do you know when your inbound marketing campaigns are paying off? The knee-jerk answer, of course, is “When it’s making more money than it’s costing you!” – but that’s rather simplistic. Of course you want to hear the phone ringing off the hook.
But while sales are ultimately the goal, there are several ways you can peek into the data and find out whether or not the money you’ve invested in inbound marketing is doing its job. In fact, in the early days, sales might not be your number one metric!