7 Steps to Developing a Inbound Marketing Roadmap

Posted by Lauren Totin on Mar 6, 2014 9:52:00 AM

Road | 7 Steps To Developing Inbound Marketing Roadmap

When you’re just stepping out with a inbound marketing campaign, it can all feel a bit overwhelming. What needs to be done first? Where should you be directing your attention? Fortunately, there is a systematic approach you can borrow to keep your campaigns progressing, without missing any important elements. 

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation

The Secret Type of Content that Converts the Most Leads

Posted by Lauren Totin on Feb 25, 2014 8:00:00 AM

TheTopSecretKindOfContentThatConvertsTheMostLeads

Everyone could use a few more conversions. In fact, one of the biggest draws to inbound marketing is the opportunity to increase your leads and convert more of your visitors into buyers.

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Topics: Content Creation, Lead Management, Sales Generation

5 Things That Affect the Cost of a Lead Conversion

Posted by Lauren Totin on Feb 18, 2014 10:06:00 AM

Lead Conversions | 5 Things That Affect Cost Of Lead Conversion

Inbound marketing is trumpeted as having one of the lowest costs per lead of any marketing medium – approximately 61% less than outbound leads, on average.

But what actually impacts that cost per lead?

At its simplest, total cost of a lead through inbound marketing is found by calculating your input costs in earning that lead. Sounds simple and straightforward – and it is – but it may help to identify some of the costs that go into inbound marketing that perhaps you haven’t factored in.

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management

How to Create Content for Those at Different Stages of the Sales Funnel

Posted by Lauren Totin on Feb 10, 2014 10:20:00 AM

Content Creation | Create Content For Buyers At Different Stages Of The Funnel

What’s the most powerful kind of content? The type that gives your audience what they need, exactly when they need it. That sounds great in theory – but how do you actually make it happen?

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Topics: Content Creation, Persona Development

4 Tools To Have Your Content Looking Better Than Justin Bieber's Mugshot

Posted by Laura Halliwell on Jan 23, 2014 3:03:00 PM

Justin Beiber Mugshot | 4 Tools For Awesome Visual Content

 

Content is king. I know it, and unless you've been camping out on the top of Mt.Everest with Beats headphones on, you know it. But what you might not be aware of is just how powerful visual content can be for your brand. How powerful are we talking? According to Simply Measured, just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement.

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Topics: Usability & Conversion Optimization, Content Creation, Blogging, Branding

What is Marketing Automation Software and How Should You Use it?

Posted by Lindsay DeFeo on Jan 20, 2014 2:52:00 PM

Marketing Automation | What Is Marketing Automation

What is Marketing Automation and how should you use it? With content marketing buzzwords on the rise, this has been a hot topic of conversation.

HubSpot came out with a step-by-step blog post on why and how you should use marketing automation to complement your efforts.

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation, Blogging, Automated Marketing

What is Marketing Automation and How Can it Make Your Life Easier?

Posted by Lauren Totin on Jan 20, 2014 8:02:00 AM

MarketAuto

 “Automation” is one of those words that has taken on unnecessarily negative connotations in the online marketing space. That’s because, for many people “Automation” is synonymous with impersonal – or even spammy! In the early days of SEO especially, automation was used to blast out spam and send unwelcome blog comments and e-mails to people who had neither asked for, nor expected them.

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Topics: Search Engine Optimization (SEO), Inbound Marketing, Inbound Marketing Agency, Content Creation, Landing Pages, Automated Marketing

How to Sell Your Boss on Inbound Marketing

Posted by Lindsay DeFeo on Jan 14, 2014 10:18:00 AM

Enthusiasm | How To Sell Your Boss On Inbound Marketing

Even if you’re sold on inbound marketing, convincing your boss may not be so easy. Executives, directors and leadership have to make challenging decisions, especially when budget, resources and assets are at stake. It’s forgivable, then, that they may not be as ready to jump on board at a whim.

Making the case for inbound marketing shouldn’t keep you up at night, though. Here are 4 simple things to keep in mind as you work to get your boss on board with inbound.

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, Sales Generation, Persona Development

Why Your Investment in Inbound is Worth Every Penny

Posted by Lindsay DeFeo on Jan 13, 2014 9:28:00 AM

Penny Jar | Why Your Investment in Inbound is Worth Every Penny

If you’re one of those businesses who have been online for years, the growing popularity of inbound marketing has almost certainly caught your eye. And yet, when the quotes and estimates come back from potential partners, you may have found yourself a little surprised at the cost.

After all, SEO was relatively cheap– depending on where you were getting it from. And PPC allowed for tightly controlled budgets that could be altered at a moment’s notice if necessary.

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Topics: Inbound Marketing, Content Creation, Lead Management

Inbound Marketing: What’s the Client’s Responsibility?

Posted by Lindsay DeFeo on Jan 9, 2014 8:00:00 AM

Client Responsibility | Inbound Marketing: What's The Client Responsibility

If you’re debating an investment in inbound marketing or evaluating different vendors to help in the process, you may be wondering what your role in the process will look like.

After all, your business is central to everything that will go on; it’s your brand that’s being promoted and your products being sold.

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, Sales Generation, Persona Development

The Costs of Inbound Marketing: Where’s My Money Going?

Posted by Lindsay DeFeo on Jan 8, 2014 11:09:00 PM

Costs_of_inbound

When you invest in “inbound marketing”, what are you really investing in? And if you want to get going with inbound marketing, whether through an agency or on your own, what line items need to be a part of that budget?

Or, perhaps more simply, what does inbound marketing actually cost? Frustratingly, the answer is “it depends.”

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Topics: Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation

Why Your Initial Time Investment in Inbound Matters...

Posted by Lauren Totin on Jan 8, 2014 11:07:00 PM

 Teamwork | Why Your Initial Time Investment Matters

Getting started with inbound marketing is an exciting time marked by a flurry of activity. You’ve sourced out an agency, reviewed their rates, gotten your teams onboard and signed the dotted line. You’ve never been more ready to hit the ground running and start earning results!

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation, Automated Marketing

Inbound Marketing: What’s Involved, Step-by-Step

Posted by Lindsay DeFeo on Jan 7, 2014 9:00:00 AM

Step_By_Step

What’s involved in inbound marketing? What is the process, stage by stage?

If you’ve ever asked these questions, you’re not alone. So much is said about inbound marketing, but it’s not often enough we get down to the nitty-gritty about what’s actually done throughout the campaign. Though there may be dozens, if not hundreds of micro-tasks along the way, at its heart, inbound marketing consists of just five key steps:

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Topics: Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation

Do You Need an Agency to do Inbound Marketing?

Posted by Lindsay DeFeo on Jan 2, 2014 11:05:00 PM

Inbound Marketing Agency | Do You Need An Agency

Whether or not you need an inbound marketing agency isn’t all that difficult to ascertain – but it does mean a hard look in the mirror and some serious honesty surrounding whether or not you or your business can successfully manage the various components without hiring an agency.

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Topics: Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation

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