In an effort to drive a business forward, SEO (Search Engine Optimization) always comes into play. But SEO is much more than finding the right keywords and building backlinks; it is a practice always in evolution that is only efficient when it becomes part of a greater marketing strategy.
A blog isn’t just a nice addition to an organization’s online presence. It’s a must-have—a familiar and expected interface to engage your brand, with more flexibility and innovation than many traditional marketing formats.
Content marketing is nothing new. The first commercial website started back in 1993, so we’ve had nearly a quarter of a century to refine its application. That’s why it’s so surprising that of the 86 percent of marketers using content marketing, only 32 percent find it effective.
Search engine optimization is essential for marketers. That’s why optimizing your blog post is a MUST. You are making it easy for users and search engine robots to comprehend your page thus improving your search engine rankings.
If you entered a question into Google recently, you may have noticed the informational box at the top of the page that displays a quick answer to your question.
Are you ready to learn the difference between PR content and Content Marketing?
Continuing to grow each year, content marketing is here to stay. Content marketing is defined as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,