Marketing Research Survey: Google Search Behaviors

Posted by Teknicks on Jun 19, 2020 6:02:11 PM

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The following results are from the survey that we conducted to better understand users search behavior on Google.

We were able to identify many interesting findings, such as: how people search, how likely they would be to scroll down to see additional results, what, if anything, would make them go to page two (or beyond) of a Google search, and much more.

Continue reading to see all of the findings we were able to uncover.


Topics: Internet Marketing, Search Engine Optimization (SEO), Inbound Marketing, Content Creation, google, marketing research

How Ad Tech Entrepreneurs Can Combat Google and Facebook's Dominance

Posted by Nick Chasinov on Jan 22, 2019 5:09:00 PM


How Ad Tech Entrepreneurs Can Combat Google and Facebook's Dominance 

The best way to secure a share of the growing market? Avoid head-to-head competition with the duopoly and instead seek out new opportunities -- like these.


Topics: google, Digital Marketing, Facebook

Google My Business Is Critical To Local SEO

Posted by Nick Chasinov on May 16, 2018 11:53:09 AM

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Google My Business (GMB) is a free online tool designed to help businesses and organizations manage their online presence through Google's various sites such as Google Maps and Search. As with all things Google, Google My Business sets its sights on helping visitors find just what they need quickly. By enhancing the accuracy of localized search results generated through its search engine, it provides searchers with high-quality results.


Topics: SEO, google, Local SEO

How Amazon Became The #1 Consumer Electronics Retailer

Posted by Nick Chasinov on Apr 24, 2018 1:52:40 PM

How Amazon Became The #1 Consumer Electronics Retailer

Full disclosure, I think Amazon is the best retailer, period, but I didn't always feel that way. And I am not just saying that because Teknicks works with them. I honestly have a wonderful experience shopping on Amazon, primarily through the app.


Topics: SEO, Ecommerce, google, Amazon, UX

Top 10 Search Modifiers for Successful Link Prospecting

Posted by Melissa Weniger on Sep 8, 2016 8:30:00 AM



Link prospecting is a necessary part of a link building campaign. It’s essentially the first step, a huge step, in starting your link building process. So, it’s important that you go into this step with the knowledge needed to be successful in your research.


Topics: Search Engine Optimization (SEO), Link Building & Acquisition, SEO, google

How to Optimize Your Content for Google’s Rich Answer Box

Posted by Victoria Petrucha on Aug 11, 2016 11:20:45 AM



If you entered a question into Google recently, you may have noticed the informational box at the top of the page that displays a quick answer to your question.


Topics: SEO, google, Content Marketing

Google’s AMP Project: The 411

Posted by Carly Jacoutot on Jun 6, 2016 8:30:00 AM


Today we’ll look through what the AMP project is, why it’s beneficial for your website, and how to make the adjustment if you haven’t already.


Topics: SEO, google, AMP, Accelerated Mobile Pages

YMYL Sites: Google’s Search Quality Rater Guidelines

Posted by Nick Chasinov on Apr 25, 2016 4:20:44 PM



There is a new category of websites, as far as Google is concerned, and it’s got its own set of rules. If your website solicits any personal information, uses monetary transactions, or offers any type of major life advice – like legal, medical, educational, health, or financial – you’ll want to listen up.


Topics: google, YMYL

Google Reveals Top 3 Ranking Factors

Posted by Victoria Petrucha on Apr 8, 2016 8:27:43 PM

In a recent Q&A, Andrey Lipattsev, a Search Quality Senior Strategist at Google revealed Google’s top three search ranking factors. 


Topics: Link Building & Acquisition, Content Creation, google

Google Panda Now Part of Google’s Core Ranking Algorithm

Posted by Victoria Petrucha on Jan 14, 2016 2:00:02 PM




Google Panda is now officially part of Google’s core ranking algorithm.

This may come as a surprise to some SEOs and webmasters since Google was supposed to announce its major Google Penguin update last month and there’s already a delay on that.


Topics: SEO, google, Panda

A How To Guide: Measuring CTA with Google Analytics

Posted by Matthew Campion on Feb 11, 2015 9:00:00 AM

A How To Guide: Measuring Calls-To-Action with Google Analytics

If you use calls-to-action (CTAs) on your website, chances are that you already understand the importance of measuring your conversions. But have you ever bothered to test the actions that presuppose those conversions?


Topics: Calls-to-action, Increase Conversions, google, analytics

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