If you’re working in the marketing field, you probably assume executives favor outbound marketing over inbound marketing.
It’s time to stop assuming and get down to the facts. The annual Hubspot Sales and Marketing Report was released and found that senior executives may be more open to inbound marketing than you think.
Topics: Internet Marketing, Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, SEO, Blogging, PPC, Marketing Automation, Ecommerce, Marketing Data, Automated Marketing, Lead Generation, Increase Conversions
If you’re thinking about starting an inbound marketing campaign, there’s some things you really should know…
1. You’re going to be involved.
There’s no way around it – inbound marketing means taking a hands-on approach to your marketing efforts. That doesn’t mean you’ll be doing all of the work, but inbound is not a “we’ll just contract it out and forget it” kind of deal. Much of your involvement will be upfront as your inbound marketing agency works with you to:
Averages are a funny thing. We’d like to believe they can tell us how we will perform; where in every other area of business we aim to be “above average”, there’s some comfort in knowing that “average” is there – that should we fail to be extraordinary (and that’s what Teknicks really pushes our clients toward) , we can always expect “average”.
Goal setting in inbound marketing can sometimes feel like throwing darts in the dark. There are a ton of variables at play – how successful will your content be? How big of a market can you reach? Will sharing and earned media take off – or chug along?
That said, setting projections is critical – not only for proving that inbound marketing can bring in an ROI, but also because you want to be able to plan out your budgeting, predict possible income and map out the impact you expect your efforts to have down the line.
One of the best things about working with an inbound marketing agency is the ability to dive into the metrics. But because everything you’re doing online can be measured, from tweaking pages for better conversion rates to the traffic earned from that last guest post, sometimes trying to wade your way through the numbers can be a bit daunting.
Each year, industry leaders and SEO’s have the opportunity to come together, share ideas, insights, and build relationships with one another. SEO and Inbound Marketing conferences are extremely beneficial and vital to attend.
So, what are some of the industry’s must-attend conferences this summer and fall? Below is a list of the top SEO and inbound conferences you don’t want to miss!
People just love to say “create great content”, don’t they? But far fewer seem to be quite as excited about it when it comes to talking hard numbers. The fact is, any inbound marketing agency will tell you that creating content requires an investment of time or money – and for most busy businesses, cash is the resource they’re most able to part with.
But what should that content creation budget be? It would be tempting to throw out an enormous figure like 50%, but there are so many other content-related costs involved with inbound marketing that put demands on your budget, too.
It seems like a simple question: How do you know when your inbound marketing campaigns are paying off? The knee-jerk answer, of course, is “When it’s making more money than it’s costing you!” – but that’s rather simplistic. Of course you want to hear the phone ringing off the hook.
But while sales are ultimately the goal, there are several ways you can peek into the data and find out whether or not the money you’ve invested in inbound marketing is doing its job. In fact, in the early days, sales might not be your number one metric!
When you’re just stepping out with a inbound marketing campaign, it can all feel a bit overwhelming. What needs to be done first? Where should you be directing your attention? Fortunately, there is a systematic approach you can borrow to keep your campaigns progressing, without missing any important elements.
By the time a customer contacts a supplier, statistics show they’ve already completed at least 57% of their purchase decision. So before contacting an inbound marketing agency you might be wondering - is inbound marketing going to make my sales teams obsolete? Not at all.
Teknicks, a leading digital inbound marketing agency based in New Jersey, is excited to announce the achievement of becoming a HubSpot Silver Status Partner. HubSpot’s partner tier program acknowledges agency partners who not only secure new HubSpot accounts, but deliver inbound marketing services at the highest quality standards. Teknicks partnered with HubSpot in May 2013 and has been driving significant results for their clients at a rapid pace, ever since.
Inbound marketing is trumpeted as having one of the lowest costs per lead of any marketing medium – approximately 61% less than outbound leads, on average.
But what actually impacts that cost per lead?
At its simplest, total cost of a lead through inbound marketing is found by calculating your input costs in earning that lead. Sounds simple and straightforward – and it is – but it may help to identify some of the costs that go into inbound marketing that perhaps you haven’t factored in.
How long should it take to see results from a conversion rate optimization effort? And when will inbound marketing start yielding those same stronger conversions? It can be a touchy subject – but for companies waffling over whether or not to spend money on CRO and inbound, it’s an important one to address.
What makes inbound marketing such a powerful conversion generator? How, exactly, does inbound marketing increase the number of conversions your business can bring in? We’ve broken it out into five key areas to show you precisely how the components of inbound marketing work together to increase your conversions.
How do agencies quote the cost of inbound marketing? Is it arbitrary – or a rough guess? One of the stickiest conversations to be had when debating an investment in inbound marketing is the price point. And while inbound marketing has been shown time and time again to yield a better ROI than other marketing options, questions about how the price of the service is determined are among the most asked.
They’re fair questions, too – there’s no shame to be had in wanting to know how the agency decides on the quoted cost.
It’s one of the most-asked questions about inbound marketing: How long will it take to see results? While the actual answer will vary from client to client, it’s certainly not arbitrary. In fact, there are four key factors at play that will help to determine how long it will take for your business to see the kind of notable results you’re looking for from your investment in inbound marketing.
What is Marketing Automation and how should you use it? With content marketing buzzwords on the rise, this has been a hot topic of conversation.
HubSpot came out with a step-by-step blog post on why and how you should use marketing automation to complement your efforts.
“Automation” is one of those words that has taken on unnecessarily negative connotations in the online marketing space. That’s because, for many people “Automation” is synonymous with impersonal – or even spammy! In the early days of SEO especially, automation was used to blast out spam and send unwelcome blog comments and e-mails to people who had neither asked for, nor expected them.
Even if you’re sold on inbound marketing, convincing your boss may not be so easy. Executives, directors and leadership have to make challenging decisions, especially when budget, resources and assets are at stake. It’s forgivable, then, that they may not be as ready to jump on board at a whim.
Making the case for inbound marketing shouldn’t keep you up at night, though. Here are 4 simple things to keep in mind as you work to get your boss on board with inbound.
If you’re one of those businesses who have been online for years, the growing popularity of inbound marketing has almost certainly caught your eye. And yet, when the quotes and estimates come back from potential partners, you may have found yourself a little surprised at the cost.
After all, SEO was relatively cheap– depending on where you were getting it from. And PPC allowed for tightly controlled budgets that could be altered at a moment’s notice if necessary.