Success means getting things accomplished.
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It all comes down to maintaining a routine and balancing your time to get the most out of your day.
If you’re working in the marketing field, you probably assume executives favor outbound marketing over inbound marketing.
It’s time to stop assuming and get down to the facts. The annual Hubspot Sales and Marketing Report was released and found that senior executives may be more open to inbound marketing than you think.
Topics: Internet Marketing, Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, SEO, Blogging, PPC, Marketing Automation, Ecommerce, Marketing Data, Automated Marketing, Lead Generation, Increase Conversions
If you’re thinking about starting an inbound marketing campaign, there’s some things you really should know…
1. You’re going to be involved.
There’s no way around it – inbound marketing means taking a hands-on approach to your marketing efforts. That doesn’t mean you’ll be doing all of the work, but inbound is not a “we’ll just contract it out and forget it” kind of deal. Much of your involvement will be upfront as your inbound marketing agency works with you to:
Averages are a funny thing. We’d like to believe they can tell us how we will perform; where in every other area of business we aim to be “above average”, there’s some comfort in knowing that “average” is there – that should we fail to be extraordinary (and that’s what Teknicks really pushes our clients toward) , we can always expect “average”.
Goal setting in inbound marketing can sometimes feel like throwing darts in the dark. There are a ton of variables at play – how successful will your content be? How big of a market can you reach? Will sharing and earned media take off – or chug along?
That said, setting projections is critical – not only for proving that inbound marketing can bring in an ROI, but also because you want to be able to plan out your budgeting, predict possible income and map out the impact you expect your efforts to have down the line.
One of the best things about working with an inbound marketing agency is the ability to dive into the metrics. But because everything you’re doing online can be measured, from tweaking pages for better conversion rates to the traffic earned from that last guest post, sometimes trying to wade your way through the numbers can be a bit daunting.
Each year, industry leaders and SEO’s have the opportunity to come together, share ideas, insights, and build relationships with one another. SEO and Inbound Marketing conferences are extremely beneficial and vital to attend.
So, what are some of the industry’s must-attend conferences this summer and fall? Below is a list of the top SEO and inbound conferences you don’t want to miss!
As an inbound marketing agency, one of the questions we’re asked most often is, “When can I expect to see an ROI on my investment in inbound marketing?”
As we talked about in “4 Key Factors That Impact Results”, the speed with which you see a return depends on your commitment level, the current state of your marketing and your budget. We’ve also shared “Why Inbound Marketing Takes 12 Months”, outlining the process and showing how inbound marketing must build results naturally over time.
10 years. I can't believe it. Well maybe I can. You see I was so focused in the early days that failure was not an option. I believed Teknicks would be something great and I knew it would last beyond ten years; it had to, it was my whole life focus. Before I was married and before I had my kids (the two best days of my life), I had one focus: to grow Teknicks to the point that I didn't have to work for someone else. Pretty straightforward goal. I literally hated going to work for someone else, but I still gave it 100% and my employers ended up being some of my largest clients (tip: don't burn bridges).
People just love to say “create great content”, don’t they? But far fewer seem to be quite as excited about it when it comes to talking hard numbers. The fact is, any inbound marketing agency will tell you that creating content requires an investment of time or money – and for most busy businesses, cash is the resource they’re most able to part with.
But what should that content creation budget be? It would be tempting to throw out an enormous figure like 50%, but there are so many other content-related costs involved with inbound marketing that put demands on your budget, too.
It seems like a simple question: How do you know when your inbound marketing campaigns are paying off? The knee-jerk answer, of course, is “When it’s making more money than it’s costing you!” – but that’s rather simplistic. Of course you want to hear the phone ringing off the hook.
But while sales are ultimately the goal, there are several ways you can peek into the data and find out whether or not the money you’ve invested in inbound marketing is doing its job. In fact, in the early days, sales might not be your number one metric!
We are happy to announce that our technology PostUno has been acquired for an undisclosed price in an all-cash transaction by private investors. With PostUno, you can post to multiple social networks and send messages in a text or email to anyone…all at the same time!
When you’re just stepping out with a inbound marketing campaign, it can all feel a bit overwhelming. What needs to be done first? Where should you be directing your attention? Fortunately, there is a systematic approach you can borrow to keep your campaigns progressing, without missing any important elements.
By the time a customer contacts a supplier, statistics show they’ve already completed at least 57% of their purchase decision. So before contacting an inbound marketing agency you might be wondering - is inbound marketing going to make my sales teams obsolete? Not at all.
Teknicks, a leading digital inbound marketing agency based in New Jersey, is excited to announce the achievement of becoming a HubSpot Silver Status Partner. HubSpot’s partner tier program acknowledges agency partners who not only secure new HubSpot accounts, but deliver inbound marketing services at the highest quality standards. Teknicks partnered with HubSpot in May 2013 and has been driving significant results for their clients at a rapid pace, ever since.
Inbound marketing is trumpeted as having one of the lowest costs per lead of any marketing medium – approximately 61% less than outbound leads, on average.
But what actually impacts that cost per lead?
At its simplest, total cost of a lead through inbound marketing is found by calculating your input costs in earning that lead. Sounds simple and straightforward – and it is – but it may help to identify some of the costs that go into inbound marketing that perhaps you haven’t factored in.
How long should it take to see results from a conversion rate optimization effort? And when will inbound marketing start yielding those same stronger conversions? It can be a touchy subject – but for companies waffling over whether or not to spend money on CRO and inbound, it’s an important one to address.
What makes inbound marketing such a powerful conversion generator? How, exactly, does inbound marketing increase the number of conversions your business can bring in? We’ve broken it out into five key areas to show you precisely how the components of inbound marketing work together to increase your conversions.
How do agencies quote the cost of inbound marketing? Is it arbitrary – or a rough guess? One of the stickiest conversations to be had when debating an investment in inbound marketing is the price point. And while inbound marketing has been shown time and time again to yield a better ROI than other marketing options, questions about how the price of the service is determined are among the most asked.
They’re fair questions, too – there’s no shame to be had in wanting to know how the agency decides on the quoted cost.
It’s one of the most-asked questions about inbound marketing: How long will it take to see results? While the actual answer will vary from client to client, it’s certainly not arbitrary. In fact, there are four key factors at play that will help to determine how long it will take for your business to see the kind of notable results you’re looking for from your investment in inbound marketing.