If you’re one of those businesses who have been online for years, the growing popularity of inbound marketing has almost certainly caught your eye. And yet, when the quotes and estimates come back from potential partners, you may have found yourself a little surprised at the cost.
After all, SEO was relatively cheap– depending on where you were getting it from. And PPC allowed for tightly controlled budgets that could be altered at a moment’s notice if necessary.
If you’re debating an investment in inbound marketing or evaluating different vendors to help in the process, you may be wondering what your role in the process will look like.
After all, your business is central to everything that will go on; it’s your brand that’s being promoted and your products being sold.
When you invest in “inbound marketing”, what are you really investing in? And if you want to get going with inbound marketing, whether through an agency or on your own, what line items need to be a part of that budget?
Or, perhaps more simply, what does inbound marketing actually cost? Frustratingly, the answer is “it depends.”
Are agencies just buying time when they tell you that inbound marketing will take months – sometimes a year or more – to really prove itself? It may seem like it, especially if you’re used to other marketing methods that drive more instantaneous results – paid advertising, mail outs and billboards, for example.
When you’re itching to get going, being told that results may come slowly during the early stages of inbound marketing can be a discouraging message to hear. If this time lag isn’t a “safety net” or a result of incompetence, then why the long-term approach?
Getting started with inbound marketing is an exciting time marked by a flurry of activity. You’ve sourced out an agency, reviewed their rates, gotten your teams onboard and signed the dotted line. You’ve never been more ready to hit the ground running and start earning results!
There’s plenty of content out there that will generate traffic – from hilarious videos and off-the-wall memes to sharp infographics and human interest pieces. There are plenty of click-worthy headlines, interesting ideas and clever one-offs that can bring a flood of people scrambling into your site.
With so many things generating such huge share numbers and enormous traffic counts, you might be fooled into thinking that any piece that generates traffic is “working”…
What’s involved in inbound marketing? What is the process, stage by stage?
If you’ve ever asked these questions, you’re not alone. So much is said about inbound marketing, but it’s not often enough we get down to the nitty-gritty about what’s actually done throughout the campaign. Though there may be dozens, if not hundreds of micro-tasks along the way, at its heart, inbound marketing consists of just five key steps:
Whether or not you need an inbound marketing agency isn’t all that difficult to ascertain – but it does mean a hard look in the mirror and some serious honesty surrounding whether or not you or your business can successfully manage the various components without hiring an agency.
The New Year is upon us – and like so many others, you may pondering changes you’d like to make for 2014. But have you considered changes you might make to your marketing campaigns? If you’ve picked up some bad habits across 2013, now is a great time to think about breaking them and setting yourself up for the most profitable year in marketing you’ve ever had.
We’ve analyzed dozens of inbound marketing campaigns and found three key changes marketers and business owners could resolve to make:
It’s one of the biggest days for online shopping in the calendar year – and it’s barreling down on us quickly. Cyber Monday is a chance for ecommerce businesses to generate massive sales
People often roll their eyes when they see their neighbors hauling out the Christmas lights in October or bristle at the thought of hearing Christmas songs on the radio in November – but for marketers, preparing for the holidays early is essential.
As you look to the future, are you allocating more budget to your SEO? If not, you should be.
SEO, at its core, has changed. What was once a primarily technical endeavor has morphed into something quite unlike the SEO of 2004.
High-converting landing pages don’t happen by happy accident – there’s a careful science and a well-established list of best practices than can help push your conversions over the top.
The climate of the marketing world is changing rapidly. The traditional marketing methods of old are losing ground to the fanfare and excitement of inbound marketing. Why? And can the two work together? Will inbound eventually replace outbound entirely?
To know the answers, we need to begin by looking at how we arrived where we are.
As the saying goes, time flies when you’re having fun, or spending money, and it’s always a good idea to have some checkpoints to keep from losing track of where you are going. The same holds true for online marketing and managing your budget to ensure you are getting the most out of your efforts. So what’s the best way to ensure you’re on track to meet your goals and adjust your efforts along the way?