The success or failure of any business is determined by the business' ability to convert its inventories into sales. Easier said than done, the transformation process requires extensive sales and marketing strategy to reach a broader target market.
Marketing online demands a unique combination of skills, knowledge, and specializations, thanks to the fact that the online environment is both linked to, yet distinctively different from, traditional marketing mediums.
Marketing research is subject to a large number myths and misconceptions, due in part because it gets the reputation of being one of the costliest processes in business. Marketers and business managers often choose to forgo their market research projects because of the illusion that there is too little room in the budget to justify it. There are two problems with this line of thinking about marketing research:
SEO is constantly evolving. As the owner of an SEO agency, it’s my job to stay on top of Google’s updates and algorithm changes to keep my clients on the front page. In fact, I’ve had to alter my entire business model more than once to keep up with this rapidly changing world.
Many companies are caught up in search engine optimization, but this approach belongs in the past. In my 15 years working with SEO, I’ve watched the process evolve from a black hat spam tactic into a nuanced, quality-based marketing strategy—and that evolution has only just begun.
The best advice I ever got came from my boss at my first real, full-time job. He was giving his monthly corporate overview of the startup, discussing the company's progress and describing its history. He recalled that when he started out, he had no employees, no clients and no revenue.
Roadmaps are becoming an obsolete marketing tool as the industry shifts. Testing is becoming simpler and faster, and agility is all the hype.
Prepare for marketing roadmaps to be a thing of the past.
Firstly I need to explain the title, as I am sure most of you are a little lost. GOAT is an acronym for Greatest of All Time, which is usually used when discussing and describing the Michael Jordan’s of the world.
If you’re working in the marketing field, you probably assume executives favor outbound marketing over inbound marketing.
It’s time to stop assuming and get down to the facts. The annual Hubspot Sales and Marketing Report was released and found that senior executives may be more open to inbound marketing than you think.
Topics: Internet Marketing, Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, SEO, Blogging, PPC, Marketing Automation, Ecommerce, Marketing Data, Automated Marketing, Lead Generation, Increase Conversions
The Quicksprout blog is a credible and well developed blog managed by Neil Patel. The blog covers a wide array of digital marketing topics including but not limited to SEO, content marketing, link building, and conversion rate optimization. Neil is a well-known digital marketing expert and co-founder of Crazy Egg, Kissmetrics, and Hello Bar.
The Story of how a Nofollow Link Building Strategy Drove Page 1 Rankings and Increased Organic Traffic 288% in 1.5 Years
If you work in SEO – heck, even if you don’t, you might be familiar with the terms nofollow and dofollow in regards to backlinks. It is greatly debated within the industry whether nofollow links carry any weight or even matter at all. Well I am here to tell you today that NOfollow links DO matter in the world of SEO and link building. The stats and results provided below will show you how we were able to increase our clients’ organic traffic by 288% in about a year and a half, WITH 89% BEING NOFOLLOW LINKS! There is a lot to discuss so let’s get to it.
There is a large list of free tools for digital marketing that should be used by everyone from beginners to experts in the field. Although Google in particular has released many free tools to help digital marketers, we've listed out the top 5 free Google tools for digital marketing and SEO:
The way we consume news has been indelibly changed by social media; the world is sharing current events as they happen, all with a few thumb taps. At the core of this paradigm shift is Twitter – a platform as powerful as it is simple.
The New Year is upon us – and like so many others, you may pondering changes you’d like to make for 2014. But have you considered changes you might make to your marketing campaigns? If you’ve picked up some bad habits across 2013, now is a great time to think about breaking them and setting yourself up for the most profitable year in marketing you’ve ever had.
We’ve analyzed dozens of inbound marketing campaigns and found three key changes marketers and business owners could resolve to make:
Without question, one of the things businesses struggle with most is turning their offline activities into an online advantage. Part of what makes it tough is incorporating digital considerations into the rest of your planning.
People often roll their eyes when they see their neighbors hauling out the Christmas lights in October or bristle at the thought of hearing Christmas songs on the radio in November – but for marketers, preparing for the holidays early is essential.
Commercials, as content pieces, have evolved beyond the “buy now!” model and taken on the challenge of trying to appeal to the audience on an emotional, or even personal, level.
Teknicks, a leading interactive enhancement agency, announces the launch of LookTracker, an eye tracking company. LookTracker utilizes cutting-edge eye tracking technology to conduct advanced marketing research studies on web pages and other forms of digital media.