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Four Steps To A Better SEO Strategy That Lasts

Posted by Nick Chasinov on Feb 21, 2017 11:23:46 AM

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Credit: Moz

SEO is constantly evolving. As the owner of an SEO agency, it’s my job to stay on top of Google’s updates and algorithm changes to keep my clients on the front page. In fact, I’ve had to alter my entire business model more than once to keep up with this rapidly changing world.

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Topics: Internet Marketing, Marketing Agency, SEO

Search Experience Optimization: Welcome to the New SEO

Posted by Nick Chasinov on Feb 14, 2017 12:43:45 PM

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Many companies are caught up in search engine optimization, but this approach belongs in the past. In my 15 years working with SEO, I’ve watched the process evolve from a black hat spam tactic into a nuanced, quality-based marketing strategy—and that evolution has only just begun.

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Topics: Internet Marketing, Marketing Agency, SEO

How to Build Your Business Like a Fortune 500 CEO

Posted by Nick Chasinov on Feb 7, 2017 11:44:14 AM

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The best advice I ever got came from my boss at my first real, full-time job. He was giving his monthly corporate overview of the startup, discussing the company's progress and describing its history. He recalled that when he started out, he had no employees, no clients and no revenue.

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Topics: Internet Marketing, Marketing Agency, SEO

Agility: The Secret to Marketing Success

Posted by Lauren Totin on Sep 13, 2016 11:03:28 AM

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Roadmaps are becoming an obsolete marketing tool as the industry shifts. Testing is becoming simpler and faster, and agility is all the hype.


Prepare for marketing roadmaps to be a thing of the past.

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Topics: Internet Marketing, Marketing Agency, Lead Generation, Agile Marketing

The 5 G.O.A.T.s of the SEO Industry

Posted by Paul Marino on Dec 28, 2015 8:30:00 AM

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Firstly I need to explain the title, as I am sure most of you are a little lost. GOAT is an acronym for Greatest of All Time, which is usually used when discussing and describing the Michael Jordan’s of the world.

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Topics: Internet Marketing, SEO

Your Marketing Executive May Be More Open To Inbound Marketing Than You Think

Posted by Victoria Petrucha on Oct 13, 2015 9:00:00 AM

 

If you’re working in the marketing field, you probably assume executives favor outbound marketing over inbound marketing.

It’s time to stop assuming and get down to the facts. The annual Hubspot Sales and Marketing Report was released and found that senior executives may be more open to inbound marketing than you think. 

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Topics: Internet Marketing, Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, SEO, Blogging, PPC, Marketing Automation, Ecommerce, Marketing Data, Automated Marketing, Lead Generation, Increase Conversions

Credible Blogs That Influence Marketing Decisions

Posted by Nick Chasinov on Oct 7, 2015 6:16:00 PM

The Quicksprout blog is a credible and well developed blog managed by Neil Patel. The blog covers a wide array of digital marketing topics including but not limited to SEO, content marketing, link building, and conversion rate optimization. Neil is a well-known digital marketing expert and co-founder of Crazy Egg, Kissmetrics, and Hello Bar.

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Topics: Internet Marketing, Marketing Agency, SEO, Advertising

Link Building Case Study: Why Nofollow Links Do Matter in SEO

Posted by Paul Marino on Jun 8, 2015 3:30:00 PM

The Story of how a Nofollow Link Building Strategy Drove Page 1 Rankings and Increased Organic Traffic 288% in 1.5 Years

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If you work in SEO – heck, even if you don’t, you might be familiar with the terms nofollow and dofollow in regards to backlinks. It is greatly debated within the industry whether nofollow links carry any weight or even matter at all. Well I am here to tell you today that NOfollow links DO matter in the world of SEO and link building. The stats and results provided below will show you how we were able to increase our clients’ organic traffic by 288% in about a year and a half, WITH 89% BEING NOFOLLOW LINKS! There is a lot to discuss so let’s get to it.

 

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Topics: Internet Marketing, Search Engine Optimization (SEO), Website Analytics, Link Building & Acquisition, SEO, Marketing Data, Keyword Data

Top 5 Free Google Tools for Digital Marketing

Posted by Matthew Campion on Apr 13, 2015 3:30:00 PM

GoogleTools


There is a large list of free tools for digital marketing that should be used by everyone from beginners to experts in the field. Although Google in particular has released many free tools to help digital marketers, we've listed out the top 5 free Google tools for digital marketing and SEO:

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Topics: Internet Marketing, Marketing Agency, Website Analytics

Do You Remember These Famous News Breaking Tweets?

Posted by Lauren Bogosian on Jan 24, 2014 2:32:00 PM

Twitter | Breaking News in 140 Characters

 

The way we consume news has been indelibly changed by social media; the world is sharing current events as they happen, all with a few thumb taps. At the core of this paradigm shift is Twitter – a platform as powerful as it is simple.

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Topics: Internet Marketing, Marketing Agency, Inbound Marketing Agency, Social Media

3 New Years Resolutions That Will Send Traffic Skyrocketing

Posted by Lauren Totin on Jan 1, 2014 3:25:00 PM

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The New Year is upon us – and like so many others, you may pondering changes you’d like to make for 2014. But have you considered changes you might make to your marketing campaigns? If you’ve picked up some bad habits across 2013, now is a great time to think about breaking them and setting yourself up for the most profitable year in marketing you’ve ever had.

We’ve analyzed dozens of inbound marketing campaigns and found three key changes marketers and business owners could resolve to make:

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Topics: Internet Marketing, Inbound Marketing, Inbound Marketing Agency

Participating in an Event? Here’s How to Make it Count!

Posted by Lindsay DeFeo on Nov 26, 2013 9:32:00 AM

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Without question, one of the things businesses struggle with most is turning their offline activities into an online advantage. Part of what makes it tough is incorporating digital considerations into the rest of your planning.

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Topics: Internet Marketing, Marketing Agency, Social Media Marketing

A Marketer’s Guide to Preparing for the Holidays

Posted by Lauren Totin on Nov 12, 2013 10:18:00 AM

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People often roll their eyes when they see their neighbors hauling out the Christmas lights in October or bristle at the thought of hearing Christmas songs on the radio in November – but for marketers, preparing for the holidays early is essential.

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Topics: Internet Marketing, Social Media Marketing, Inbound Marketing

6 Incredibly Inspirational Commercials from Major Brands

Posted by Lindsay DeFeo on Nov 5, 2013 10:33:00 AM

Inspire | Inspirational Commercials

Commercials, as content pieces, have evolved beyond the “buy now!” model and taken on the challenge of trying to appeal to the audience on an emotional, or even personal, level.

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Topics: Internet Marketing, Marketing Agency

Teknicks releases LookTracker Eye Tracking Technology

Posted by Teknicks on Oct 25, 2013 12:00:00 PM

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Teknicks, a leading interactive enhancement agency, announces the launch of LookTracker, an eye tracking company. LookTracker utilizes cutting-edge eye tracking technology to conduct advanced marketing research studies on web pages and other forms of digital media.

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Topics: Internet Marketing, Marketing Agency

Teknicks Named to the Inc. 5000 List for Third Consecutive Year

Posted by Teknicks on Oct 25, 2013 11:57:00 AM

Inc. 5000


Teknicks, a leading interactive enhancement agency has been named one of Inc. Magazine’s fastest growing private companies in the nation for the third consecutive year. Teknicks ranks number 2,051 within the Inc. 5000 list

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Topics: Internet Marketing, Marketing Agency

Is E-mail Marketing Dead?

Posted by Laura Halliwell on Oct 25, 2013 11:38:00 AM

Email

On May 29, Google revealed a brand new format for Gmail – tabbed folders that automatically sort e-mails into one three main categories:

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Topics: Internet Marketing, Marketing Agency, Paid Search Marketing (PPC)

7 Huge Reasons to Include Video in Your Online Marketing

Posted by Matthew Campion on Oct 22, 2013 2:39:00 PM

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Seen any good movies lately? What about online videos? Whether it’s explainer videos, advertisements, product videos or pure entertainment, watching video online has become a ubiquitous activity that your businesses should be tapping into.

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Topics: Internet Marketing, Marketing Agency

Inbound, Outbound, and the Future of Marketing

Posted by Lauren Totin on Oct 4, 2013 1:28:00 PM

Traditional Marketing | Inbound, Outbound, and the Future of Marketing

The climate of the marketing world is changing rapidly. The traditional marketing methods of old are losing ground to the fanfare and excitement of inbound marketing. Why? And can the two work together? Will inbound eventually replace outbound entirely?

To know the answers, we need to begin by looking at how we arrived where we are.

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Topics: Internet Marketing, Marketing Agency, Inbound Marketing

Google Hummingbird’s Algorithm: What You Need To Know

Posted by Matthew Campion on Sep 30, 2013 12:19:00 PM

Google Hummingbird’s Algorithm | Google Hummingbird’s Algorithm: What You Need To Know


Chances are you’ve seen an article announcing Google’s algorithm update and how it impacts 90% of all searches. This stat has raised alarm for many internet marketers, however, this is just an example of sensational writing and for those “in the know”, this really isn’t any cause for alarm. Google quietly updates its algorithm 500+ times a year, rarely announcing or naming the update.

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Topics: Internet Marketing, Search Engine Optimization (SEO)

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