7 Huge Reasons to Include Video in Your Online Marketing

Posted by Matthew Campion on Oct 22, 2013 2:39:00 PM

YashiImage

Seen any good movies lately? What about online videos? Whether it’s explainer videos, advertisements, product videos or pure entertainment, watching video online has become a ubiquitous activity that your businesses should be tapping into.

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Topics: Internet Marketing, Marketing Agency

Inbound, Outbound, and the Future of Marketing

Posted by Lauren Totin on Oct 4, 2013 1:28:00 PM

Traditional Marketing | Inbound, Outbound, and the Future of Marketing

The climate of the marketing world is changing rapidly. The traditional marketing methods of old are losing ground to the fanfare and excitement of inbound marketing. Why? And can the two work together? Will inbound eventually replace outbound entirely?

To know the answers, we need to begin by looking at how we arrived where we are.

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Topics: Internet Marketing, Marketing Agency, Inbound Marketing

Google Hummingbird’s Algorithm: What You Need To Know

Posted by Matthew Campion on Sep 30, 2013 12:19:00 PM

Google Hummingbird’s Algorithm | Google Hummingbird’s Algorithm: What You Need To Know


Chances are you’ve seen an article announcing Google’s algorithm update and how it impacts 90% of all searches. This stat has raised alarm for many internet marketers, however, this is just an example of sensational writing and for those “in the know”, this really isn’t any cause for alarm. Google quietly updates its algorithm 500+ times a year, rarely announcing or naming the update.

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Topics: Internet Marketing, Search Engine Optimization (SEO)

3 Killer Marketing Strategies: What HBO is Doing Right

Posted by Teknicks on Sep 16, 2013 3:10:00 PM

HBO Logo | Who's Doing Marketing Better Than HBO? Not You...

When it comes to online marketing, most companies tend to err on the side of caution and stick with the traditional “tried and true” methods to achieve success.  From SEO to SEM and everything else in between, there’s something to be said for being conservative, especially with the fast pace of change and ever-evolving algorithms in the online world. 

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Topics: Internet Marketing, Search Engine Optimization (SEO)

Internet Marketing in 2013: 5 Questions Answered

Posted by Lauren Totin on Sep 13, 2013 12:14:00 PM

 

Q&A | Internet Marketing in 2013: 5 Questions AnsweredThere’s an awful lot of buzz out there about internet marketing – and a lot of conflicting messages. To cut through the clutter and save you time (and sanity), we’ve answered five of the most pertinent questions that keep being asked about internet marketing in 2013.


1. Is SEO Dead?

No – and it never will be. Like any discipline, SEO has evolved and grown up. What HAS died is the idea that SEO is all about looking for loopholes in the algorithm. Now, it’s about building a solid online brand.

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Topics: Internet Marketing, Search Engine Optimization (SEO)

How 9/11 Changed Google Forever

Posted by Matthew Campion on Sep 11, 2013 9:34:00 AM

Googe_News_911Today, Google is a go-to source for news and current events, whether searching for information about an international crisis or the score of your local football game. Finding information on current events is so simple that we often take it for granted - but that wasn’t always the case.

When the terrorist attacks struck September 11th, 2001, it became readily apparent that Google was ill-equipped to serve their users with news information in their urgent time of need. Prior to 9/11, Google had no infrastructure or plan in place for delivering news and current events.

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Topics: Internet Marketing, Marketing Agency, Web Design & Development

The Mobile Marketing Shift: How Big Is It Really?

Posted by Matthew Campion on Sep 10, 2013 10:46:00 AM

Mobile Marketing | The Mobile Marketing Shift: How Big Is It Really?These days mobile is one of the biggest buzz words when it comes to online marketing, which begs the question, how big is it really?  As more and more people use their mobile devices to access the web, marketers are seeing a shift in traffic to their website from desktop to mobile.  So what does all of this really mean? 

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Topics: Internet Marketing, Marketing Agency, Search Engine Optimization (SEO)

10 Easily Avoidable SEO Mistakes

Posted by Katie Glebinski on Sep 10, 2013 9:00:00 AM

Idina Menzel Let It Go | SEO Mistakes

Search Engine Optimization is evolving and changing all the time. Search engine optimizers, on the other hand, seem to evolve a whole lot… slower. The following are the top 10 dumb SEO mistakes that you should really consider letting go in 2014.

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Topics: Internet Marketing, Marketing Agency, Search Engine Optimization (SEO), Link Building & Acquisition

Why White Is Always in SEO Style (Even After Labor Day)

Posted by Katie Glebinski on Sep 4, 2013 1:36:00 PM

Teknicks White Hat | Why White Is Always in SEO Style (Even After Labor Day)

Traditionally speaking, Labor Day marks the end of summer, and for most people, it also means it’s time to put away your “summer whites”.  Everyone knows not to wear white after Labor Day, and it’s time to usher in the fall colors and fashion.  However, as runway and fashion trends change every season, when it comes to SEO, white is always in style.  Especially, when it comes to hats; white-hat that is.

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Topics: Internet Marketing, Search Engine Optimization (SEO), Link Building & Acquisition

Brand Building: The Art of the 1st Impression

Posted by Teknicks on Aug 27, 2013 1:24:00 PM

Brand Building | Brand Building: The Art of the 1st ImpressionEveryone wants to stand out in the world and every brand wants to pave the way to be cutting edge, different, and memorable.  How we go about doing that can have a big impact on how the brand is perceived and above all, it’s important to have a solid structure to build upon.  Whether you are building your brand image or developing your online marketing plan, your brand structure is the foundation of who you are.

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Topics: Internet Marketing

Backlink Removal Tools & Services: The 5 Things You Need to Know About Link Removal

Posted by Jeanine Krzyzanowski on Aug 19, 2013 12:13:00 PM

Google Disavow Tool | Backlink Removal Tools And Services

Link Removal 101

Our team was thrilled to have Sha Menz, from Rmoov.com visit our office this week to discuss tips, best practices and techniques for identifying and removing negative links. Below I've share my top 5 takeaways to help you handle any link cleanup challenges you may be facing.

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Topics: Internet Marketing, Search Engine Optimization (SEO), Link Building & Acquisition

Hypertargeting for PPC Success: Local to National PPC

Posted by Teknicks on Aug 9, 2013 4:45:00 PM

PPC Hypertargeting | Hypertargeting for PPC Success: Local to National PPCPPC can be challenging, and Google’s Paid Search, while effective, can be very cost-prohibitive, especially for the small to mid-sized business.  In many cases, competition isn’t just limited to the business’s local area because when it comes to the web the reach is far broader.

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Topics: Internet Marketing, Website Analytics, Paid Search Marketing (PPC)

In House vs. Agency Link Acquisition

Posted by Jeanine Krzyzanowski on Aug 2, 2013 9:40:00 AM

In House vs. Agency Link AcquisitionLink acquisition is an important part of any website’s online optimization plan.  With the recent emphasis Google and the other search engines have placed on high quality, relevant links, many companies face the challenge of determining whether link acquisition should be done through an in house team or be outsourced to an expert agency. 

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Topics: Internet Marketing, Marketing Agency, Search Engine Optimization (SEO), Link Building & Acquisition

How To Conduct A Link Audit

Posted by Jeanine Krzyzanowski on Jul 19, 2013 4:59:00 PM

Magnify Glass with Links | How To Conduct A Link Audit Google's Penguin updates have made auditing your website's link profile more important than ever. In addition to your link acquisition process, you should include an analysis of your link profile that will prevent your website from receiving penalties from Google now and in the future. Here's how to conduct a link audit:

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Topics: Internet Marketing, Link Building & Acquisition

Is SEO worth the investment?

Posted by Matthew Campion on Jul 15, 2013 4:45:00 PM

Scrabble Game - Future Investing | Is SEO worth the investment?

SEO has become one of the central staples of internet marketing techniques because of the massive traffic yields, authority gains, conversion potential, and ultimately, high returns on investment (ROI). High organic rankings in search build authority through repeated long term exposure to traffic. As a long term investment, SEO is unmatched, because it keeps working for a company once optimization is done.

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Topics: Internet Marketing, Search Engine Optimization (SEO)

Instagram releases embedding feature for web

Posted by Lindsay DeFeo on Jul 11, 2013 11:24:00 AM

Teknicks Instagram Image | Instagram releases embedding feature for webThis week Instagram sparked some excitement with a new way for users to share their content across the web. Instagram's new feature allows you to share your Instagram photos and videos with easily generated embed codes.

You’ll now notice when visiting an Instagram photo or video on your desktop, a share button on the right toolbar of your photo (beneath the comment and like icons).

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Topics: Internet Marketing, Social Media, instagram

Teknicks Participates in NJTC Mobile Panel Discussion

Posted by Teknicks on Jun 20, 2013 5:03:00 PM

CJ Millar speaking at NJTC Mobile Panel Discussion | Teknicks Participates in NJTC Mobile Panel Discussion

Teknicks Sr. Dir Client Services, CJ Millar, speaks on mobile marketing and applications with the New Jersey Technology Council 

Bay Head, New Jersey June 20, 2013

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Topics: Internet Marketing, Marketing Agency

How to Make Your PPC Program the Next Summer Blockbuster

Posted by Teknicks on Jun 7, 2013 3:16:00 PM

PPC_Summer_Blockbuster
Creating a successful online marketing program is like developing the next big summer blockbuster – it’s all in how you get your customer’s attention.  I often compare paid search ads and landing pages to movie trailers. “Why?” my clients often ask, eyeing me skeptically. Because, like a movie trailer, your ad and landing page have about a second to capture your viewer’s interest, entice them, and leave them wanting more.  
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Topics: Internet Marketing, Paid Search Marketing (PPC)

3 Building Blocks for a Better Brand

Posted by Lauren Totin on May 31, 2013 4:05:00 PM

Building Blocks | 3 Building Blocks for a Better Brand

Facing the fast-paced online marketing world within a leading Inc. 500 Agency, marketing today begins with branding, what to do and what not to do, and how to stand out from the crowd while achieving your goal. 


Structure

Structure is the cornerstone to any good marketing program in building your brand.  Without it, your brand is whatever people say about you, including your employees, and that can be a very dangerous thing. 

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Topics: Internet Marketing, Marketing Agency

Teknicks Returns to Bay Head

Posted by Teknicks on Apr 1, 2013 11:54:00 AM

Teknicks Office, Bay Head NJ | Teknicks Returns to Bay Head

BAY HEAD, New Jersey (Teknicks)

On April 1st 2013, Teknicks, an Interactive Enhancement Agency moved back to their headquarters after a 5 month stint of being displaced due to Superstorm Sandy.

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Topics: Internet Marketing, Marketing Agency

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