Seen any good movies lately? What about online videos? Whether it’s explainer videos, advertisements, product videos or pure entertainment, watching video online has become a ubiquitous activity that your businesses should be tapping into.
The climate of the marketing world is changing rapidly. The traditional marketing methods of old are losing ground to the fanfare and excitement of inbound marketing. Why? And can the two work together? Will inbound eventually replace outbound entirely?
To know the answers, we need to begin by looking at how we arrived where we are.
Chances are you’ve seen an article announcing Google’s algorithm update and how it impacts 90% of all searches. This stat has raised alarm for many internet marketers, however, this is just an example of sensational writing and for those “in the know”, this really isn’t any cause for alarm. Google quietly updates its algorithm 500+ times a year, rarely announcing or naming the update.
When it comes to online marketing, most companies tend to err on the side of caution and stick with the traditional “tried and true” methods to achieve success. From SEO to SEM and everything else in between, there’s something to be said for being conservative, especially with the fast pace of change and ever-evolving algorithms in the online world.
There’s an awful lot of buzz out there about internet marketing – and a lot of conflicting messages. To cut through the clutter and save you time (and sanity), we’ve answered five of the most pertinent questions that keep being asked about internet marketing in 2013.
1. Is SEO Dead?
No – and it never will be. Like any discipline, SEO has evolved and grown up. What HAS died is the idea that SEO is all about looking for loopholes in the algorithm. Now, it’s about building a solid online brand.
Today, Google is a go-to source for news and current events, whether searching for information about an international crisis or the score of your local football game. Finding information on current events is so simple that we often take it for granted - but that wasn’t always the case.
When the terrorist attacks struck September 11th, 2001, it became readily apparent that Google was ill-equipped to serve their users with news information in their urgent time of need. Prior to 9/11, Google had no infrastructure or plan in place for delivering news and current events.
These days mobile is one of the biggest buzz words when it comes to online marketing, which begs the question, how big is it really? As more and more people use their mobile devices to access the web, marketers are seeing a shift in traffic to their website from desktop to mobile. So what does all of this really mean?
Search Engine Optimization is evolving and changing all the time. Search engine optimizers, on the other hand, seem to evolve a whole lot… slower. The following are the top 10 dumb SEO mistakes that you should really consider letting go in 2014.
Traditionally speaking, Labor Day marks the end of summer, and for most people, it also means it’s time to put away your “summer whites”. Everyone knows not to wear white after Labor Day, and it’s time to usher in the fall colors and fashion. However, as runway and fashion trends change every season, when it comes to SEO, white is always in style. Especially, when it comes to hats; white-hat that is.
Everyone wants to stand out in the world and every brand wants to pave the way to be cutting edge, different, and memorable. How we go about doing that can have a big impact on how the brand is perceived and above all, it’s important to have a solid structure to build upon. Whether you are building your brand image or developing your online marketing plan, your brand structure is the foundation of who you are.
Topics: Internet Marketing
Link Removal 101
Our team was thrilled to have Sha Menz, from Rmoov.com visit our office this week to discuss tips, best practices and techniques for identifying and removing negative links. Below I've share my top 5 takeaways to help you handle any link cleanup challenges you may be facing.
PPC can be challenging, and Google’s Paid Search, while effective, can be very cost-prohibitive, especially for the small to mid-sized business. In many cases, competition isn’t just limited to the business’s local area because when it comes to the web the reach is far broader.
Link acquisition is an important part of any website’s online optimization plan. With the recent emphasis Google and the other search engines have placed on high quality, relevant links, many companies face the challenge of determining whether link acquisition should be done through an in house team or be outsourced to an expert agency.
Google's Penguin updates have made auditing your website's link profile more important than ever. In addition to your link acquisition process, you should include an analysis of your link profile that will prevent your website from receiving penalties from Google now and in the future. Here's how to conduct a link audit:
SEO has become one of the central staples of internet marketing techniques because of the massive traffic yields, authority gains, conversion potential, and ultimately, high returns on investment (ROI). High organic rankings in search build authority through repeated long term exposure to traffic. As a long term investment, SEO is unmatched, because it keeps working for a company once optimization is done.
This week Instagram sparked some excitement with a new way for users to share their content across the web. Instagram's new feature allows you to share your Instagram photos and videos with easily generated embed codes.
You’ll now notice when visiting an Instagram photo or video on your desktop, a share button on the right toolbar of your photo (beneath the comment and like icons).
Teknicks Sr. Dir Client Services, CJ Millar, speaks on mobile marketing and applications with the New Jersey Technology Council
Bay Head, New Jersey June 20, 2013
Facing the fast-paced online marketing world within a leading Inc. 500 Agency, marketing today begins with branding, what to do and what not to do, and how to stand out from the crowd while achieving your goal.
Structure is the cornerstone to any good marketing program in building your brand. Without it, your brand is whatever people say about you, including your employees, and that can be a very dangerous thing.