The Story of how a Nofollow Link Building Strategy Drove Page 1 Rankings and Increased Organic Traffic 288% in 1.5 Years

If you work in SEO – heck, even if you don’t, you might be familiar with the terms nofollow and dofollow in regards to backlinks. It is greatly debated within the industry whether nofollow links carry any weight or even matter at all. Well I am here to tell you today that NOfollow links DO matter in the world of SEO and link building. The stats and results provided below will show you how we were able to increase our clients’ organic traffic by 288% in about a year and a half, WITH 89% BEING NOFOLLOW LINKS! There is a lot to discuss so let’s get to it.

With the ever-changing Google Algorithm and increased Google penalties, link building has become more challenging than ever. Recent Google penalties to Rap Genius & Expedia (still speculative) continue to show why white hat link building strategies are so important. According to this article on Search Engine Roundtable, Expedia lost 25% of their Google traffic overnight. That’s a major drop off.

For over three years now, new google algorithms are responsible for companies losing data surrounding how people interact with their website - data that helps them make better marketing decisions.