If you’re working in the marketing field, you probably assume executives favor outbound marketing over inbound marketing.
It’s time to stop assuming and get down to the facts. The annual Hubspot Sales and Marketing Report was released and found that senior executives may be more open to inbound marketing than you think.
Topics: Internet Marketing, Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, SEO, Blogging, PPC, Marketing Automation, Ecommerce, Marketing Data, Automated Marketing, Lead Generation, Increase Conversions
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By the time a customer contacts a supplier, statistics show they’ve already completed at least 57% of their purchase decision. So before contacting an inbound marketing agency you might be wondering - is inbound marketing going to make my sales teams obsolete? Not at all.
Looking for ways to up your leads? As an inbound marketing agency, we've discovered some secrets for finding opportunities to give those conversion numbers a bump for the better.
Everyone could use a few more conversions. In fact, one of the biggest draws to inbound marketing is the opportunity to increase your leads and convert more of your visitors into buyers.
Inbound marketing is trumpeted as having one of the lowest costs per lead of any marketing medium – approximately 61% less than outbound leads, on average.
But what actually impacts that cost per lead?
At its simplest, total cost of a lead through inbound marketing is found by calculating your input costs in earning that lead. Sounds simple and straightforward – and it is – but it may help to identify some of the costs that go into inbound marketing that perhaps you haven’t factored in.
What makes inbound marketing such a powerful conversion generator? How, exactly, does inbound marketing increase the number of conversions your business can bring in? We’ve broken it out into five key areas to show you precisely how the components of inbound marketing work together to increase your conversions.
Even if you’re sold on inbound marketing, convincing your boss may not be so easy. Executives, directors and leadership have to make challenging decisions, especially when budget, resources and assets are at stake. It’s forgivable, then, that they may not be as ready to jump on board at a whim.
Making the case for inbound marketing shouldn’t keep you up at night, though. Here are 4 simple things to keep in mind as you work to get your boss on board with inbound.
If you’re one of those businesses who have been online for years, the growing popularity of inbound marketing has almost certainly caught your eye. And yet, when the quotes and estimates come back from potential partners, you may have found yourself a little surprised at the cost.
After all, SEO was relatively cheap– depending on where you were getting it from. And PPC allowed for tightly controlled budgets that could be altered at a moment’s notice if necessary.
If you’re debating an investment in inbound marketing or evaluating different vendors to help in the process, you may be wondering what your role in the process will look like.
After all, your business is central to everything that will go on; it’s your brand that’s being promoted and your products being sold.