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Your Marketing Executive May Be More Open To Inbound Marketing Than You Think

Posted by Victoria Petrucha on Oct 13, 2015 9:00:00 AM

 

If you’re working in the marketing field, you probably assume executives favor outbound marketing over inbound marketing.

It’s time to stop assuming and get down to the facts. The annual Hubspot Sales and Marketing Report was released and found that senior executives may be more open to inbound marketing than you think. 

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Topics: Internet Marketing, Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, SEO, Blogging, PPC, Marketing Automation, Ecommerce, Marketing Data, Automated Marketing, Lead Generation, Increase Conversions

4 Ways Content Marketing Drives Ecommerce Sales

Posted by Lauren Totin on Apr 6, 2015 3:30:00 PM

Sales

Looking to grow your leads, expand your reach and build rapport with your customers? Content marketing is a tool that every ecommerce retailer stands to benefit from. Here, we’ll look at 4 ways content marketing can help you drive more sales.

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Topics: Content Creation, Lead Management, Lead Generation

What’s the Role of a Sales Team in an Inbound Marketing Campaign?

Posted by Lindsay DeFeo on Mar 4, 2014 9:18:00 AM

Sales Team | What’s the Role of a Traditional Sales Team in an Inbound Marketing Campaign

By the time a customer contacts a supplier, statistics show they’ve already completed at least 57% of their purchase decision. So before contacting an inbound marketing agency you might be wondering - is inbound marketing going to make my sales teams obsolete? Not at all.

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Topics: Inbound Marketing, Inbound Marketing Agency, Lead Management, Sales Generation, Lead Generation

7 Brilliant Ideas For Increasing Web Lead Conversions

Posted by Matthew Campion on Feb 28, 2014 9:45:00 AM

 

 Lighbulb | 7 brilliant ideas for increasing web converions

Looking for ways to up your leads? As an inbound marketing agency, we've discovered some secrets for finding opportunities to give those conversion numbers a bump for the better.

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Topics: Usability & Conversion Optimization, Lead Management, Lead Generation

The Secret Type of Content that Converts the Most Leads

Posted by Lauren Totin on Feb 25, 2014 8:00:00 AM

TheTopSecretKindOfContentThatConvertsTheMostLeads

Everyone could use a few more conversions. In fact, one of the biggest draws to inbound marketing is the opportunity to increase your leads and convert more of your visitors into buyers.

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Topics: Content Creation, Lead Management, Sales Generation

5 Things That Affect the Cost of a Lead Conversion

Posted by Lauren Totin on Feb 18, 2014 10:06:00 AM

Lead Conversions | 5 Things That Affect Cost Of Lead Conversion

Inbound marketing is trumpeted as having one of the lowest costs per lead of any marketing medium – approximately 61% less than outbound leads, on average.

But what actually impacts that cost per lead?

At its simplest, total cost of a lead through inbound marketing is found by calculating your input costs in earning that lead. Sounds simple and straightforward – and it is – but it may help to identify some of the costs that go into inbound marketing that perhaps you haven’t factored in.

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management

5 Ways Inbound Marketing Increases Web Conversions

Posted by Lauren Totin on Feb 6, 2014 1:25:00 PM

Increase Conversions | 5 Ways Inbound Marketing Increases Web Conversions

What makes inbound marketing such a powerful conversion generator? How, exactly, does inbound marketing increase the number of conversions your business can bring in? We’ve broken it out into five key areas to show you precisely how the components of inbound marketing work together to increase your conversions.

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Topics: Usability & Conversion Optimization, Inbound Marketing, Inbound Marketing Agency, Lead Management

How to Sell Your Boss on Inbound Marketing

Posted by Lindsay DeFeo on Jan 14, 2014 10:18:00 AM

Enthusiasm | How To Sell Your Boss On Inbound Marketing

Even if you’re sold on inbound marketing, convincing your boss may not be so easy. Executives, directors and leadership have to make challenging decisions, especially when budget, resources and assets are at stake. It’s forgivable, then, that they may not be as ready to jump on board at a whim.

Making the case for inbound marketing shouldn’t keep you up at night, though. Here are 4 simple things to keep in mind as you work to get your boss on board with inbound.

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, Sales Generation, Persona Development

Why Your Investment in Inbound is Worth Every Penny

Posted by Lindsay DeFeo on Jan 13, 2014 9:28:00 AM

Penny Jar | Why Your Investment in Inbound is Worth Every Penny

If you’re one of those businesses who have been online for years, the growing popularity of inbound marketing has almost certainly caught your eye. And yet, when the quotes and estimates come back from potential partners, you may have found yourself a little surprised at the cost.

After all, SEO was relatively cheap– depending on where you were getting it from. And PPC allowed for tightly controlled budgets that could be altered at a moment’s notice if necessary.

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Topics: Inbound Marketing, Content Creation, Lead Management

Inbound Marketing: What’s the Client’s Responsibility?

Posted by Lindsay DeFeo on Jan 9, 2014 8:00:00 AM

Client Responsibility | Inbound Marketing: What's The Client Responsibility

If you’re debating an investment in inbound marketing or evaluating different vendors to help in the process, you may be wondering what your role in the process will look like.

After all, your business is central to everything that will go on; it’s your brand that’s being promoted and your products being sold.

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Topics: Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, Sales Generation, Persona Development

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