In an effort to drive a business forward, SEO (Search Engine Optimization) always comes into play. But SEO is much more than finding the right keywords and building backlinks; it is a practice always in evolution that is only efficient when it becomes part of a greater marketing strategy.
Google My Business (GMB) is a free online tool designed to help businesses and organizations manage their online presence through Google's various sites such as Google Maps and Search. As with all things Google, Google My Business sets its sights on helping visitors find just what they need quickly. By enhancing the accuracy of localized search results generated through its search engine, it provides searchers with high-quality results.