The following results are from a survey that we conducted to understand if and how voice enabled devices can play a role in the customer journey for home buyers. Our client is the largest home builder in America and is always thirsty for data that can help them make smarter marketing and business decisions.
We also wanted to propose a voice app idea to the targeted audience and understand how they felt about the emerging technology concept.
We'll show you how we used the survey to not only validate the idea, but to start identifying potential features and functionalities of the voice app.
Lastly, we'll show you how we also used the survey results to create new content ideas that are more likely to resonate with our clients' audience.
The first quarter has just come to a close, so perhaps now is a good time to examine your digital marketing strategy. Is the plan you created at the beginning of the year working? If not, it might be time for you and your marketing team to go back to the drawing board.
When a marketing campaign really lands, it becomes more than just a marketing campaign. The commercials, slogans, and catchphrases that we quote over and over to each other are part of our cultural landscape, as much as any other form of media that embeds itself in our public consciousness.