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Four Steps To A Better SEO Strategy That Lasts

Posted by Nick Chasinov on Feb 21, 2017 11:23:46 AM

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Credit: Moz

SEO is constantly evolving. As the owner of an SEO agency, it’s my job to stay on top of Google’s updates and algorithm changes to keep my clients on the front page. In fact, I’ve had to alter my entire business model more than once to keep up with this rapidly changing world.

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Topics: Internet Marketing, Marketing Agency, SEO

Search Experience Optimization: Welcome to the New SEO

Posted by Nick Chasinov on Feb 14, 2017 12:43:45 PM

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Many companies are caught up in search engine optimization, but this approach belongs in the past. In my 15 years working with SEO, I’ve watched the process evolve from a black hat spam tactic into a nuanced, quality-based marketing strategy—and that evolution has only just begun.

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Topics: Internet Marketing, Marketing Agency, SEO

How to Build Your Business Like a Fortune 500 CEO

Posted by Nick Chasinov on Feb 7, 2017 11:44:14 AM

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The best advice I ever got came from my boss at my first real, full-time job. He was giving his monthly corporate overview of the startup, discussing the company's progress and describing its history. He recalled that when he started out, he had no employees, no clients and no revenue.

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Topics: Internet Marketing, Marketing Agency, SEO

Five Keys To Effectively Keep Your Departments In The Loop

Posted by Nick Chasinov on Jan 18, 2017 9:00:00 AM

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It’s easy to forget that different teams must rely on one another to get the whole job done. That’s because interdepartmental separation happens naturally at companies in which teams focus on different initiatives.

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Topics: Marketing Agency

Agility: The Secret to Marketing Success

Posted by Lauren Totin on Sep 13, 2016 11:03:28 AM

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Roadmaps are becoming an obsolete marketing tool as the industry shifts. Testing is becoming simpler and faster, and agility is all the hype.


Prepare for marketing roadmaps to be a thing of the past.

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Topics: Internet Marketing, Marketing Agency, Lead Generation, Agile Marketing

5 Tips to Make your Workday in the Office More Productive

Posted by Erica Gusk on Apr 7, 2016 7:00:00 AM

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Success means getting things accomplished.


The only way to get things done is to stay positive and productive.

It all comes down to maintaining a routine and balancing your time to get the most out of your day.

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Topics: Marketing Agency, Inbound Marketing Agency, productivity

Why Smaller Agencies Make Better Partners

Posted by Carly Jacoutot on Jan 4, 2016 11:11:00 AM

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There are a lot of factors that come into play when deciding to hire a marketing agency: service options, deliverables, previous work, and price, to name a few. But one thing that shouldn’t be a factor is the number of people working at the company. All too often marketing managers assume the bigger the agency is the better off they will be.

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Topics: Marketing Agency

Your Marketing Executive May Be More Open To Inbound Marketing Than You Think

Posted by Victoria Petrucha on Oct 13, 2015 9:00:00 AM

 

If you’re working in the marketing field, you probably assume executives favor outbound marketing over inbound marketing.

It’s time to stop assuming and get down to the facts. The annual Hubspot Sales and Marketing Report was released and found that senior executives may be more open to inbound marketing than you think. 

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Topics: Internet Marketing, Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, SEO, Blogging, PPC, Marketing Automation, Ecommerce, Marketing Data, Automated Marketing, Lead Generation, Increase Conversions

Credible Blogs That Influence Marketing Decisions

Posted by Nick Chasinov on Oct 7, 2015 6:16:00 PM

The Quicksprout blog is a credible and well developed blog managed by Neil Patel. The blog covers a wide array of digital marketing topics including but not limited to SEO, content marketing, link building, and conversion rate optimization. Neil is a well-known digital marketing expert and co-founder of Crazy Egg, Kissmetrics, and Hello Bar.

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Topics: Internet Marketing, Marketing Agency, SEO, Advertising

Top 5 Free Google Tools for Digital Marketing

Posted by Matthew Campion on Apr 13, 2015 3:30:00 PM

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There is a large list of free tools for digital marketing that should be used by everyone from beginners to experts in the field. Although Google in particular has released many free tools to help digital marketers, we've listed out the top 5 free Google tools for digital marketing and SEO:

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Topics: Internet Marketing, Marketing Agency, Website Analytics

Top 25 Inspirational Quotes From Marketing Experts

Posted by Lauren Bogosian on Jan 27, 2015 11:50:00 AM

Quote | 25 Inspirational Marketing Quotes

Here's our handpicked collection of quotes from industry thought leaders that we hope encourage and motivate you. Whether you are in dire need of some encouragement or want to save this post for a rainy day, we hope this post gets you up and at 'em! 

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Topics: Marketing Agency, Content Creation

Teknicks, 10 Years of Lessons From the Founder

Posted by Nick Chasinov on Apr 7, 2014 1:29:00 PM

Ten Year Anniversary | Teknicks 10 Years of Lessons From the Founder 

10 years. I can't believe it. Well maybe I can. You see I was so focused in the early days that failure was not an option. I believed Teknicks would be something great and I knew it would last beyond ten years; it had to, it was my whole life focus. Before I was married and before I had my kids (the two best days of my life), I had one focus: to grow Teknicks to the point that I didn't have to work for someone else. Pretty straightforward goal. I literally hated going to work for someone else, but I still gave it 100% and my employers ended up being some of my largest clients (tip: don't burn bridges).

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Topics: Marketing Agency, Inbound Marketing Agency

Twitter and LinkedIn Unveil Brand New Features

Posted by Lauren Bogosian on Mar 27, 2014 5:21:00 PM

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Topics: Marketing Agency, Content Creation, Social Media

Pricing it Out: 4 Factors That Affect the Cost of Inbound Marketing

Posted by Lindsay DeFeo on Jan 29, 2014 8:00:00 AM

Money | 4 Factors That Affect the Cost Of Inbound Marketing

 

How do agencies quote the cost of inbound marketing? Is it arbitrary – or a rough guess? One of the stickiest conversations to be had when debating an investment in inbound marketing is the price point. And while inbound marketing has been shown time and time again to yield a better ROI than other marketing options, questions about how the price of the service is determined are among the most asked.

They’re fair questions, too – there’s no shame to be had in wanting to know how the agency decides on the quoted cost.

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Topics: Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Blogging

How Fast Can You Reach Your Inbound Marketing Goals? 4 Key Factors That Impact Results

Posted by Lauren Totin on Jan 27, 2014 10:28:00 AM

Key to success | Reaching Your Inbound Marketing Marketing Goals

It’s one of the most-asked questions about inbound marketing: How long will it take to see results? While the actual answer will vary from client to client, it’s certainly not arbitrary. In fact, there are four key factors at play that will help to determine how long it will take for your business to see the kind of notable results you’re looking for from your investment in inbound marketing.

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Topics: Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Automated Marketing

Do You Remember These Famous News Breaking Tweets?

Posted by Lauren Bogosian on Jan 24, 2014 2:32:00 PM

Twitter | Breaking News in 140 Characters

 

The way we consume news has been indelibly changed by social media; the world is sharing current events as they happen, all with a few thumb taps. At the core of this paradigm shift is Twitter – a platform as powerful as it is simple.

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Topics: Internet Marketing, Marketing Agency, Inbound Marketing Agency, Social Media

The Costs of Inbound Marketing: Where’s My Money Going?

Posted by Lindsay DeFeo on Jan 8, 2014 11:09:00 PM

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When you invest in “inbound marketing”, what are you really investing in? And if you want to get going with inbound marketing, whether through an agency or on your own, what line items need to be a part of that budget?

Or, perhaps more simply, what does inbound marketing actually cost? Frustratingly, the answer is “it depends.”

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Topics: Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation

Inbound Marketing: What’s Involved, Step-by-Step

Posted by Lindsay DeFeo on Jan 7, 2014 9:00:00 AM

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What’s involved in inbound marketing? What is the process, stage by stage?

If you’ve ever asked these questions, you’re not alone. So much is said about inbound marketing, but it’s not often enough we get down to the nitty-gritty about what’s actually done throughout the campaign. Though there may be dozens, if not hundreds of micro-tasks along the way, at its heart, inbound marketing consists of just five key steps:

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Topics: Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation

Do You Need an Agency to do Inbound Marketing?

Posted by Lindsay DeFeo on Jan 2, 2014 11:05:00 PM

Inbound Marketing Agency | Do You Need An Agency

Whether or not you need an inbound marketing agency isn’t all that difficult to ascertain – but it does mean a hard look in the mirror and some serious honesty surrounding whether or not you or your business can successfully manage the various components without hiring an agency.

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Topics: Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation

Participating in an Event? Here’s How to Make it Count!

Posted by Lindsay DeFeo on Nov 26, 2013 9:32:00 AM

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Without question, one of the things businesses struggle with most is turning their offline activities into an online advantage. Part of what makes it tough is incorporating digital considerations into the rest of your planning.

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Topics: Internet Marketing, Marketing Agency, Social Media Marketing

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