Commercials, as content pieces, have evolved beyond the “buy now!” model and taken on the challenge of trying to appeal to the audience on an emotional, or even personal, level.
As you look to the future, are you allocating more budget to your SEO? If not, you should be.
SEO, at its core, has changed. What was once a primarily technical endeavor has morphed into something quite unlike the SEO of 2004.
Teknicks, a leading interactive enhancement agency, announces the launch of LookTracker, an eye tracking company. LookTracker utilizes cutting-edge eye tracking technology to conduct advanced marketing research studies on web pages and other forms of digital media.
Teknicks, a leading interactive enhancement agency has been named one of Inc. Magazine’s fastest growing private companies in the nation for the third consecutive year. Teknicks ranks number 2,051 within the Inc. 5000 list
On May 29, Google revealed a brand new format for Gmail – tabbed folders that automatically sort e-mails into one three main categories:
Seen any good movies lately? What about online videos? Whether it’s explainer videos, advertisements, product videos or pure entertainment, watching video online has become a ubiquitous activity that your businesses should be tapping into.
Teknicks is a leading Interactive Enhancement Agency that provides digital marketing services to some of the most well-known brands. As a Google Analytics Certified Partner (GACP), Teknicks offers a variety of services to help clients make the most out of Google Analytics
High-converting landing pages don’t happen by happy accident – there’s a careful science and a well-established list of best practices than can help push your conversions over the top.
The climate of the marketing world is changing rapidly. The traditional marketing methods of old are losing ground to the fanfare and excitement of inbound marketing. Why? And can the two work together? Will inbound eventually replace outbound entirely?
To know the answers, we need to begin by looking at how we arrived where we are.
MeeGenius, a leading reading application for children, explored where children focus their attention during story time through a first of its kind, Eye-Tracking study. The study found children focus closer on storybook text when it is read to them through the MeeGenius application as compared to an adult reading aloud.
MeeGenius used the Eye-Tracking technology from LookTracker, a Teknicks company, in support from EyeTracking, Inc., as a way to learn more about how children interact with digital stories to enhance the product.
Today, Google is a go-to source for news and current events, whether searching for information about an international crisis or the score of your local football game. Finding information on current events is so simple that we often take it for granted - but that wasn’t always the case.
When the terrorist attacks struck September 11th, 2001, it became readily apparent that Google was ill-equipped to serve their users with news information in their urgent time of need. Prior to 9/11, Google had no infrastructure or plan in place for delivering news and current events.
These days mobile is one of the biggest buzz words when it comes to online marketing, which begs the question, how big is it really? As more and more people use their mobile devices to access the web, marketers are seeing a shift in traffic to their website from desktop to mobile. So what does all of this really mean?
Search Engine Optimization is evolving and changing all the time. Search engine optimizers, on the other hand, seem to evolve a whole lot… slower. The following are the top 10 dumb SEO mistakes that you should really consider letting go in 2014.
You already know that you need the help of an SEO consultant, but your boss just doesn’t seem to get it. You can see the opportunity and the trends. You know the competition is tearing up the search results and you understand that you’re lagging behind - but thus far, conversations about SEO have been fruitless and frustrating.
Maybe you’ve been delegated to “do the SEO” and management treats it as though it’s as simple as putting on a pot of coffee.
Link acquisition is an important part of any website’s online optimization plan. With the recent emphasis Google and the other search engines have placed on high quality, relevant links, many companies face the challenge of determining whether link acquisition should be done through an in house team or be outsourced to an expert agency.
Teknicks Sr. Dir Client Services, CJ Millar, speaks on mobile marketing and applications with the New Jersey Technology Council
Bay Head, New Jersey June 20, 2013
No matter how you approach a search engine optimization (SEO) project, the ultimate goal is to increase your brand’s online visibility in the search engines. This visibility will help increase traffic, conversions and sales.
Over the past few years I’ve seen SEO evolve into many shapes and forms.
Facing the fast-paced online marketing world within a leading Inc. 500 Agency, marketing today begins with branding, what to do and what not to do, and how to stand out from the crowd while achieving your goal.
Structure is the cornerstone to any good marketing program in building your brand. Without it, your brand is whatever people say about you, including your employees, and that can be a very dangerous thing.
BAY HEAD, New Jersey (Teknicks)
On April 1st 2013, Teknicks, an Interactive Enhancement Agency moved back to their headquarters after a 5 month stint of being displaced due to Superstorm Sandy.
Teknicks is honored to be part of The NJBIZ 50 Fastest Growing Companies awards program that celebrates New Jersey's most dynamic companies who progressively contribute to the success of the state's economic growth and stability.