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Brand Positioning Example: Features, Advantages, and Benefits

Posted by Nick Chasinov on Oct 27, 2015 9:46:44 AM

Think about the last purchase you made. What were the features, advantages, and benefits of the specific product or brand that you selected? We took a look at a few popular brands in differenct verticals and considered the positioning of the product in the market. Did their positionings match our responses? Find out!

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Topics: Branding, Advertising, Public Relations, Marketing Data

Your Marketing Executive May Be More Open To Inbound Marketing Than You Think

Posted by Victoria Petrucha on Oct 13, 2015 9:00:00 AM

 

If you’re working in the marketing field, you probably assume executives favor outbound marketing over inbound marketing.

It’s time to stop assuming and get down to the facts. The annual Hubspot Sales and Marketing Report was released and found that senior executives may be more open to inbound marketing than you think. 

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Topics: Internet Marketing, Marketing Agency, Inbound Marketing, Inbound Marketing Agency, Content Creation, Lead Management, SEO, Blogging, PPC, Marketing Automation, Ecommerce, Marketing Data, Automated Marketing, Lead Generation, Increase Conversions

Google Analytics Summit 2015: The Power of Together Recap

Posted by Katie Glebinski on Jun 12, 2015 5:06:00 PM

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Another year of attending the GA Summit. Check.

Google Cardboard. Check.

Another year of having our minds blown by Google’s capabilities and advances. Double Check.

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Topics: Website Analytics, Marketing Data

Link Building Case Study: Why Nofollow Links Do Matter in SEO

Posted by Paul Marino on Jun 8, 2015 3:30:00 PM

The Story of how a Nofollow Link Building Strategy Drove Page 1 Rankings and Increased Organic Traffic 288% in 1.5 Years

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If you work in SEO – heck, even if you don’t, you might be familiar with the terms nofollow and dofollow in regards to backlinks. It is greatly debated within the industry whether nofollow links carry any weight or even matter at all. Well I am here to tell you today that NOfollow links DO matter in the world of SEO and link building. The stats and results provided below will show you how we were able to increase our clients’ organic traffic by 288% in about a year and a half, WITH 89% BEING NOFOLLOW LINKS! There is a lot to discuss so let’s get to it.

 

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Topics: Internet Marketing, Search Engine Optimization (SEO), Website Analytics, Link Building & Acquisition, SEO, Marketing Data, Keyword Data

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