5 Best Marketing Campaigns Of All Time

Posted by Nick Chasinov on Oct 30, 2018 1:54:07 PM

When a marketing campaign really lands, it becomes more than just a marketing campaign. The commercials, slogans, and catchphrases that we quote over and over to each other are part of our cultural landscape, as much as any other form of media that embeds itself in our public consciousness.

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Topics: Marketing, online marketing, marketing research, Public Relations, Advertising

The One Tip You Need For A Successful Marketing Strategy

Posted by Nick Chasinov on Sep 4, 2018 3:29:24 PM

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One of the most crucial aspects of any effective marketing strategy is the ability to reach your target audience. However, this is often easier said than done. Even experienced marketers make the mistake of not identifying who their audience is before they release an ad or start a campaign, which can significantly lower the return on investment (ROI) of any marketing channel.

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Topics: marketing research

Three Ways to Properly Navigate Marketing Research in the Age of Data

Posted by Nick Chasinov on Sep 4, 2018 3:24:35 PM

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Today’s marketing is fueled by data. But the mass of information at every marketing team’s fingertips brings inherent challenges marketers must overcome. Performing effective market research in the age of data is no easy feat.

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Topics: marketing research

How to Conduct Marketing Research

Posted by Nick Chasinov on Mar 4, 2018 1:36:37 PM

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Marketing research is subject to a large number myths and misconceptions, due in part because it gets the reputation of being one of the costliest processes in business. Marketers and business managers often choose to forgo their market research projects because of the illusion that there is too little room in the budget to justify it. There are two problems with this line of thinking about marketing research:

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Topics: Growth Hacking, Marketing Data, Internet Marketing, marketing research

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