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4 Things Your Business Must Do to Prepare for Cyber Monday

Posted by Lauren Totin on Nov 19, 2013 10:15:00 AM

Cyber Monday | 4 Step Guide To Preparing for Cyber Monday

It’s one of the biggest days for online shopping in the calendar year – and it’s barreling down on us quickly. Cyber Monday is a chance for ecommerce businesses to generate massive sales

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Topics: Paid Search Marketing (PPC), Social Media Marketing, Inbound Marketing

Is E-mail Marketing Dead?

Posted by Laura Halliwell on Oct 25, 2013 11:38:00 AM

Email

On May 29, Google revealed a brand new format for Gmail – tabbed folders that automatically sort e-mails into one three main categories:

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Topics: Internet Marketing, Marketing Agency, Paid Search Marketing (PPC)

Q4 is Coming: Are You Ready?

Posted by Lauren Totin on Sep 24, 2013 2:33:00 PM

Q4 Checklist | Q4 is Coming: Are You Ready?For many businesses, Q4 is the busiest time of year. It’s a short few mission-critical months when demand spikes, sales explode and not being visible online means losing out on serious revenue.

If you’re planning for Q4 and wondering how to allocate your online marketing budget, here are a few important questions to ask and ways to prepare.

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Topics: Search Engine Optimization (SEO), Paid Search Marketing (PPC), Usability & Conversion Optimization

Hypertargeting for PPC Success: Mobile Device Targeting

Posted by Matthew Campion on Sep 20, 2013 12:58:00 PM

Woman and Man on Mobile Phone | Hypertargeting for PPC Success: Mobile Device TargetingRecently Google updated all AdWords campaigns to enhanced campaigns with many new features features. The big transition here is that you will need to review your site’s mobile traffic and determine if it’s profitable to launch mobile-targeted PPC ads.  First you need to review your analytics data and determine that mobile traffic is strong and your site is mobile friendly. If it is, you are ready for mobile targeting!  Below we’ve listed the most important features of device targeting and what you need to implement in order to be successful with the new enhanced campaign features.

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Topics: Paid Search Marketing (PPC)

What's Your PPC Campaign Happy Hour? Day Parting & Click to Call

Posted by Teknicks on Aug 21, 2013 12:00:00 PM

Happy Hour | What's Your Happy Hour? PPC Day Parting & Click to CallWith all the challenges businesses face in the PPC world today, it’s important to understand the tools and technology we can leverage to manage costs and drive the most success within limited budgets.  Hypertargeting is a great way to refine your PPC program to ensure you are reaching the most relevant audience and reduce superfluous costs and clicks.  While there are a multitude of ways to target via Google AdWords, today we are going to focus on day parting and using click to call ad extensions to drive success.

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Topics: Paid Search Marketing (PPC)

A 5 Minute Guide to Twitter Ads

Posted by Teknicks on Aug 14, 2013 1:35:00 PM

Twitter Advertising | A 5 Minute Guide to Twitter AdsTwitter ads have been getting a lot of traction recently, and similar to other social advertising platforms, they’ve been changing the landscape of paid search. Many companies are finding that Twitter is a great place to promote their brand, their message, and gain a larger reach on the web, however, with all the new types of ads coming out these days, we wanted to give you an overview of the three main types of ads and some quick tips on how to use them.

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Topics: Paid Search Marketing (PPC), Social Media Marketing

Hypertargeting for PPC Success: Local to National PPC

Posted by Teknicks on Aug 9, 2013 4:45:00 PM

PPC Hypertargeting | Hypertargeting for PPC Success: Local to National PPCPPC can be challenging, and Google’s Paid Search, while effective, can be very cost-prohibitive, especially for the small to mid-sized business.  In many cases, competition isn’t just limited to the business’s local area because when it comes to the web the reach is far broader.

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Topics: Internet Marketing, Website Analytics, Paid Search Marketing (PPC)

Facebook Advertising: The Marketing Invasion

Posted by Lindsay DeFeo on Jul 8, 2013 11:22:00 AM

Facebook | Facebook Advertising: The Marketing Invasion

Okay, let's all admit it - we love Facebook. In addition to the ability to find your high school crush, scrolling through pictures of all of those adorable babies & puppies, and advancing to level 2,222 of Farmville there's some really great features that are attractive to business owners and marketers.

With over a billion people signed up for Facebook, there is a high probability any business can locate its target market on the #1 social networking site. It's no surprise that 42% of marketers report that Facebook is important or critical to their business (according to Hubspot). 

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Topics: Paid Search Marketing (PPC)

How to Make Your PPC Program the Next Summer Blockbuster

Posted by Teknicks on Jun 7, 2013 3:16:00 PM

PPC_Summer_Blockbuster
Creating a successful online marketing program is like developing the next big summer blockbuster – it’s all in how you get your customer’s attention.  I often compare paid search ads and landing pages to movie trailers. “Why?” my clients often ask, eyeing me skeptically. Because, like a movie trailer, your ad and landing page have about a second to capture your viewer’s interest, entice them, and leave them wanting more.  
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Topics: Internet Marketing, Paid Search Marketing (PPC)

Making the Most of Your AdWords PPC Investment

Posted by Teknicks on May 8, 2013 5:06:00 PM

Google Adwords Investment | Making the Most of Your AdWords PPC Investment  So you're nowhere near page 1 on Google, now what? Well you've come to the right place. Teknicks is a leading agency for SEO, but it's no secret that PPC can get you instant visibility and have you on page 1 in less than a day.

Now let’s talk turkey- you will need to determine your goals before launching. Are you looking to drive sales, leads, or brand awareness? Paid Search is an easy way to get in front of your target audience and increase clicks.

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Topics: Paid Search Marketing (PPC)

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