Recently Google updated all AdWords campaigns to enhanced campaigns with many new features features. The big transition here is that you will need to review your site’s mobile traffic and determine if it’s profitable to launch mobile-targeted PPC ads.  First you need to review your analytics data and determine that mobile traffic is strong and your site is mobile friendly. If it is, you are ready for mobile targeting!  Below we’ve listed the most important features of device targeting and what you need to implement in order to be successful with the new enhanced campaign features.

With all the challenges businesses face in the PPC world today, it’s important to understand the tools and technology we can leverage to manage costs and drive the most success within limited budgets.  Hypertargeting is a great way to refine your PPC program to ensure you are reaching the most relevant audience and reduce superfluous costs and clicks.  While there are a multitude of ways to target via Google AdWords, today we are going to focus on day parting and using click to call ad extensions to drive success.

Twitter ads have been getting a lot of traction recently, and similar to other social advertising platforms, they’ve been changing the landscape of paid search. Many companies are finding that Twitter is a great place to promote their brand, their message, and gain a larger reach on the web, however, with all the new types of ads coming out these days, we wanted to give you an overview of the three main types of ads and some quick tips on how to use them.

PPC can be challenging, and Google’s Paid Search, while effective, can be very cost-prohibitive, especially for the small to mid-sized business.  In many cases, competition isn’t just limited to the business’s local area because when it comes to the web the reach is far broader.

Okay, let's all admit it - we love Facebook. In addition to the ability to find your high school crush, scrolling through pictures of all of those adorable babies & puppies, and advancing to level 2,222 of Farmville there's some really great features that are attractive to business owners and marketers.

With over a billion people signed up for Facebook, there is a high probability any business can locate its target market on the #1 social networking site. It's no surprise that 42% of marketers report that Facebook is important or critical to their business (according to Hubspot). 

So you're nowhere near page 1 on Google, now what? Well you've come to the right place. Teknicks is a leading agency for SEO, but it's no secret that PPC can get you instant visibility and have you on page 1 in less than a day.

Now let’s talk turkey- you will need to determine your goals before launching. Are you looking to drive sales, leads, or brand awareness? Paid Search is an easy way to get in front of your target audience and increase clicks.